A data profile of the people who buy, follow and care about Transport in Mexico — modelled from more than twelve digital signal sources. Transport has an estimated audience of 8,410,869 people in Mexico.
Transport has an estimated audience of 8,410,869 people in Mexico. 42.4% are female, 57.6% are male, average age 34.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (272.29× the country average).
Demographically, the Transport audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Transport fan in Mexico is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Transport profile in Mexico.
42.4% are female, 57.6% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 34.7 |
| Estimated audience size | 8,410,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Transport audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 500.08× | ||
| 02 | Costa Rica | Travel & Leisure | 490.77× | ||
| 03 | Shopping and fashion | Shopping | 272.29× | ||
| 04 | Game consoles | Technology & Electronics | 186.17× | ||
| 05 | Catholic Church | Politics & Society | 128.75× | ||
| 06 | Valentine's Day | Kids & Family | 102.20× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 100.99× | ||
| 08 | Broadcasting of sports events | Movies & TV | 100.04× | ||
| 09 | Travel agency | Travel & Leisure | 90.47× | ||
| 10 | Sarcasm | Politics & Society | 82.64× | ||
| 11 | Mobile game | Games | 80.24× | ||
| 12 | Banana | Food & Beverages | 66.99× | ||
| 13 | El País | News | 65.25× | ||
| 14 | Immigration | Politics & Society | 57.42× | ||
| 15 | Orange (fruit) | Food & Beverages | 56.55× | ||
| 16 | Pilsner | Food & Beverages | 54.81× | ||
| 17 | Dentistry | Business & Career | 53.07× | ||
| 18 | Multi-level marketing | Business & Career | 43.50× | ||
| 19 | Sexology | Kids & Family | 36.54× | ||
| 20 | Freeware | Technology & Electronics | 32.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.44× | |
| Travelling | THRILL | 23.55× | |
| Urban Lifestyle | OPEN | 4.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Tradition | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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