Transport Audience in Mexico
Transport has an estimated audience of 8,410,869 people in Mexico. 42.4% are female, 57.6% are male, average age 34.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (272.29× the country average). Demographically, the Transport audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 34.7 |
| Estimated audience size | 8,410,869 |
Audience persona
The typical Transport fan in Mexico is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Transport fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 272.29× | Shopping |
| Costa Rica | 490.77× | Travel & Leisure |
| Game consoles | 186.17× | Technology & Electronics |
| Catholic Church | 128.75× | Politics & Society |
| Mobile game | 80.24× | Games |
| Travel agency | 90.47× | Travel & Leisure |
| Sarcasm | 82.64× | Politics & Society |
| Banana | 66.99× | Food & Beverages |
| Broadcasting of sports events | 100.04× | Movies & TV |
| El País | 65.25× | News |
| Valentine's Day | 102.2× | Kids & Family |
| Dentistry | 53.07× | Business & Career |
| Exfoliation (cosmetology) | 100.99× | Beauty & Wellness |
| Freeware | 32.19× | Technology & Electronics |
| Daily Horoscope | 500.08× | Internet & Social Media |
| Orange (fruit) | 56.55× | Food & Beverages |
| Pilsner | 54.81× | Food & Beverages |
| Sexology | 36.54× | Kids & Family |
| Immigration | 57.42× | Politics & Society |
| Multi-level marketing | 43.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 26.44 |
| Travelling | THRILL | 23.55 |
| Urban Lifestyle | OPEN | 4.62 |
| Design Affinity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 2.63 |
| Career Orientation | POWER | 2.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.