A data profile of the people who buy, follow and care about Transport in Brazil — modelled from more than twelve digital signal sources. Transport has an estimated audience of 19,615,629 people in Brazil.
Transport has an estimated audience of 19,615,629 people in Brazil. 42.3% are female, 57.7% are male, average age 41.6. Top brand affinities: Esporte Clube Bahia, Formula One, Real property, Public transport, Spanish language.
Top brand affinities include Esporte Clube Bahia, Formula One, Real property, with strongest over-indexing on Esporte Clube Bahia (1.57× the country average).
Demographically, the Transport audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Transport fan in Brazil is more male, around 41.6 years old, with strong Family Orientation tendencies and a notable affinity for Esporte Clube Bahia.
The key figures that characterise the Transport profile in Brazil.
42.3% are female, 57.7% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 41.6 |
| Estimated audience size | 19,615,629 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Transport audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
The strongest cross-interests of the Transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lexus | Cars & Mobility | 2.59× | ||
| 02 | Aston Martin | Cars & Mobility | 2.59× | ||
| 03 | Audi A3 | Cars & Mobility | 2.59× | ||
| 04 | Porsche 911 | Cars & Mobility | 2.59× | ||
| 05 | Keanu Reeves | Movies & TV | 2.38× | ||
| 06 | Used Cars | Cars & Mobility | 2.21× | ||
| 07 | Makita | Home & Garden | 2.16× | ||
| 08 | Used car | Cars & Mobility | 2.04× | ||
| 09 | Toyota Hilux | Cars & Mobility | 1.92× | ||
| 10 | Lamborghini | Cars & Mobility | 1.84× | ||
| 11 | Spanish language | Politics & Society | 1.78× | ||
| 12 | Goiás Esporte Clube | Sports | 1.78× | ||
| 13 | Public transport | Cars & Mobility | 1.73× | ||
| 14 | Campeonato Brasileiro Série B | Sports | 1.71× | ||
| 15 | Real property | Home & Garden | 1.59× | ||
| 16 | Esporte Clube Bahia | Sports | 1.57× | ||
| 17 | Rail transport | Travel & Leisure | 1.57× | ||
| 18 | Max Verstappen | Sports | 1.54× | ||
| 19 | Formula One | Sports | 1.53× | ||
| 20 | Associação Chapecoense de Futebol | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.39× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Creativity | OPEN | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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