Transport Audience in Brazil
Transport has an estimated audience of 19,615,629 people in Brazil. 42.3% are female, 57.7% are male, average age 41.6. Top brand affinities: Nature, SUVs, Volkswagen, Mixed martial arts, Honda.
Top brand affinities include Nature, SUVs, Volkswagen, with strongest over-indexing on Nature (1.59× the country average). Demographically, the Transport audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Cars & Mobility · Type: Topic
Demographics of Transport fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 41.6 |
| Estimated audience size | 19,615,629 |
Audience persona
The typical Transport fan in Brazil is more male, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.59× | Home & Garden |
| SUVs | 1.82× | Cars & Mobility |
| Volkswagen | 1.88× | Cars & Mobility |
| Mixed martial arts | 2.53× | Sports |
| Honda | 1.68× | Cars & Mobility |
| Serie A | 1.56× | Sports |
| Sport Club do Recife | 1.57× | Sports |
| 1.53× | Internet & Social Media | |
| Formula One | 1.71× | Sports |
| Localiza | 1.53× | Cars & Mobility |
| Telegram | 1.64× | Internet & Social Media |
| Electrolux | 1.6× | Home & Garden |
| Ford Ka | 2.19× | Cars & Mobility |
| Porsche | 2.06× | Cars & Mobility |
| Hyundai | 2.14× | Cars & Mobility |
| Lamborghini | 2.46× | Cars & Mobility |
| Toyota | 1.81× | Cars & Mobility |
| Peugeot | 2.04× | Cars & Mobility |
| BMW | 1.69× | Cars & Mobility |
| Volvo | 2.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.67 |
| Quality Awareness | PREMIUM | 1.45 |
| Family Orientation | CONSERVATISM | 1.42 |
| Luxury Orientation | PREMIUM | 1.42 |
| Risk Appetite | THRILL | 1.23 |
| Travelling | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 6.3% |
| Italy | 6.0% |
See Transport audiences in other countries
More Cars & Mobility audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.