A data profile of the people who buy, follow and care about Lamborghini in Brazil — modelled from more than twelve digital signal sources. Lamborghini has an estimated audience of 3,995,953 people in Brazil.
The average Lamborghini fan in Brazil is 39.9 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Engine, Formula One, with strongest over-indexing on Betano (1.99× the country average).
Demographically, the Lamborghini audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Lamborghini fan in Brazil is more male, around 39.9 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Lamborghini profile in Brazil.
33.1% are female, 66.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 39.9 |
| Estimated audience size | 3,995,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Lamborghini audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 7.2% |
| Germany | 6.0% |
Where the Lamborghini audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goiás | ~200K | 1.21× | |
| 02 | Maranhão | ~100K | 1.15× | |
| 03 | Piauí | ~60K | 1.11× | |
| 04 | Minas Gerais | ~500K | 1.10× | |
| 05 | Paraná | ~300K | 1.09× | |
| 06 | Mato Grosso | ~90K | 1.09× | |
| 07 | Rondônia | ~40K | 1.08× | |
| 08 | Santa Catarina | ~200K | 1.07× | |
| 09 | Sergipe | ~50K | 1.07× | |
| 10 | Paraíba | ~90K | 1.05× | |
| 11 | Tocantins | ~30K | 1.05× | |
| 12 | Alagoas | ~60K | 1.04× | |
| 13 | São Paulo | ~1M | 1.02× | |
| 14 | Bahia | ~300K | 1.01× | |
| 15 | Mato Grosso do Sul | ~60K | 1.01× | |
| 16 | Rio Grande do Sul | ~200K | 0.99× | |
| 17 | Pará | ~100K | 0.99× | |
| 18 | Pernambuco | ~200K | 0.97× | |
| 19 | Espírito Santo | ~80K | 0.96× | |
| 20 | Amapá | ~10K | 0.96× | |
| 21 | Roraima | ~10K | 0.96× | |
| 22 | Federal District | ~70K | 0.94× | |
| 23 | Acre | ~10K | 0.86× | |
| 24 | Ceará | ~200K | 0.85× | |
| 25 | Rio Grande do Norte | ~60K | 0.82× | |
| 26 | Amazonas | ~60K | 0.81× | |
| 27 | Rio de Janeiro | ~300K | 0.78× |
The strongest cross-interests of the Lamborghini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ferrari | Cars & Mobility | 3.81× | ||
| 02 | Engine | Cars & Mobility | 3.63× | ||
| 03 | Audi | Cars & Mobility | 3.26× | ||
| 04 | Land Rover | Cars & Mobility | 3.18× | ||
| 05 | Mercedes-Benz | Cars & Mobility | 2.86× | ||
| 06 | Porsche | Cars & Mobility | 2.75× | ||
| 07 | Auto mechanic | Cars & Mobility | 2.71× | ||
| 08 | Hyundai | Cars & Mobility | 2.47× | ||
| 09 | Sweepstakes | Games | 2.46× | ||
| 10 | Peugeot | Cars & Mobility | 2.43× | ||
| 11 | Bus | Cars & Mobility | 2.32× | ||
| 12 | BMW | Cars & Mobility | 2.26× | ||
| 13 | SUVs | Cars & Mobility | 2.21× | ||
| 14 | WebMotors | Cars & Mobility | 2.03× | ||
| 15 | Formula One | Sports | 2.01× | ||
| 16 | Betano | Games | 1.99× | ||
| 17 | Transport | Cars & Mobility | 1.84× | ||
| 18 | Honda | Cars & Mobility | 1.80× | ||
| 19 | Consortium | Business & Career | 1.61× | ||
| 20 | Premier League | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.64× | |
| Luxury Orientation | PREMIUM | 1.57× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.84× |
Lamborghini's target market in Brazil covers an estimated 3,995,953 people, concentrated in São Paulo and Minas Gerais.
33.1% of the Lamborghini audience are female, 66.9% are male, with an average age of 39.9 years.
Lamborghini fans show strongest brand affinity for Betano (1.99×), Engine (3.63×), and Formula One (2.01×) over the country average.
Lamborghini fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Lamborghini itself, the audience over-indexes on Engine (3.63×), Formula One (2.01×), Transport (1.84×), and SUVs (2.21×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Lamborghini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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