Rascasse Audience Intelligence

Porsche Target Market in Brazil

A data profile of the people who buy, follow and care about Porsche in Brazil — modelled from more than twelve digital signal sources. Porsche has an estimated audience of 5,875,518 people in Brazil.

#8among Car manufacturer in Brazil#88among Brand in Brazil#32in Cars & Mobility

The average Porsche fan in Brazil is 40.3 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Engine, BMW, Audi, with strongest over-indexing on Engine (2.25× the country average).

Demographically, the Porsche audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Porsche fan in Brazil is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Engine.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche profile in Brazil.

Audience size
5.9M
in Brazil
Gender
39.9%♀
60.1% male
Age
40.3
average years
Country rank
#1111
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Porsche

39.9% are female, 60.1% are male, average age 40.3.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Porsche audience in Brazil
MetricValue
Female39.9%
Male60.1%
Average age40.3
Estimated audience size5,875,518
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Porsche audience in Brazil
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Porsche audience comes from Brazil.

Worldwide audience distribution share by country for Porsche
CountryShare
United States15.5%
Germany7.5%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Porsche customers by region in Brazil
#RegionReachAffinity×
01Santa Catarina~400K1.33×
02Goiás~300K1.28×
03Federal District~100K1.18×
04Sergipe~70K1.18×
05Paraná~400K1.17×
06São Paulo~2M1.15×
07Mato Grosso do Sul~100K1.14×
08Minas Gerais~700K1.10×
09Rio Grande do Sul~400K1.10×
10Alagoas~90K1.08×
11Paraíba~100K1.04×
12Mato Grosso~100K1.03×
13Bahia~400K1.01×
14Pernambuco~300K1.00×
15Espírito Santo~100K0.99×
16Piauí~80K0.98×
17Tocantins~40K0.95×
18Maranhão~100K0.94×
19Roraima~20K0.94×
20Rondônia~50K0.92×
21Ceará~200K0.88×
22Pará~200K0.87×
23Rio Grande do Norte~80K0.84×
24Rio de Janeiro~400K0.79×
25Amapá~20K0.79×
26Amazonas~70K0.71×
27Acre~10K0.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche audience
#·InterestCategoryAffinity×
01EngineCars & Mobility2.25×
02AudiCars & Mobility2.08×
03LamborghiniCars & Mobility2.02×
04BMWCars & Mobility1.97×
05Mercedes-BenzCars & Mobility1.85×
06Motorcycle racingCars & Mobility1.83×
07FerrariCars & Mobility1.82×
08Motorcycle clubCars & Mobility1.80×
09PeugeotCars & Mobility1.76×
10ScootersCars & Mobility1.72×
11Auto mechanicCars & Mobility1.72×
12Motorcycle sportSports1.71×
13SweepstakesGames1.67×
14BusCars & Mobility1.56×
15HyundaiCars & Mobility1.55×
16General MotorsCars & Mobility1.54×
17Yamaha Motor CompanyCars & Mobility1.53×
18ToyotaCars & Mobility1.52×
19MotorcyclingCars & Mobility1.52×
20NissanCars & Mobility1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.16×
Luxury OrientationPREMIUM0.98×
Family OrientationCONSERVATISM0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.63×
TraditionCONSERVATISM0.63×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Porsche's target market in Brazil?

Porsche's target market in Brazil covers an estimated 5,875,518 people, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Porsche customers?

39.9% of the Porsche audience are female, 60.1% are male, with an average age of 40.3 years.

03

Which brands do Porsche fans like most?

Porsche fans show strongest brand affinity for Engine (2.25×), BMW (1.97×), and Audi (2.08×) over the country average.

04

Where do Porsche fans live in Brazil?

Porsche fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche fans also like?

Beyond Porsche itself, the audience over-indexes on BMW (1.97×), Audi (2.08×), Bus (1.56×), and Motorcycle racing (1.83×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Brazil

See Porsche audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Porsche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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