Rascasse Audience Intelligence

Audi Target Market in Brazil

Name: Audi — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Audi in Brazil — modelled from more than twelve digital signal sources. Audi has an estimated audience of 4,651,240 people in Brazil.

#13among Car manufacturer in Brazil #115among Brand in Brazil #48in Cars & Mobility

The average Audi fan in Brazil is 40.7 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Paraná.

Top brand affinities include Betano, SUVs, WebMotors, with strongest over-indexing on Betano (1.57× the country average).

Demographically, the Audi audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Audi fan in Brazil is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi profile in Brazil.

Audience size

4.7M

in Brazil

Gender

38.7%♀

61.3% male

Age

40.7

average years

Country rank

#1452

Brand in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Audi

38.7% are female, 61.3% are male, average age 40.7.

Fig. 02

Gender split

38.7%

Female

61.3%

Male

Demographic split for Audi audience in Brazil
Metric	Value
Female	38.7%
Male	61.3%
Average age	40.7
Estimated audience size	4,651,240

Fig. 03

Age distribution

Age distribution of the Audi audience in Brazil
Age bracket	Share	%
16-19		14%
20-29		21%
30-39		22%
40-49		21%
50+		23%

Fig. 04

Worldwide distribution

4.0%

of the worldwide Audi audience comes from Brazil.

Worldwide audience distribution share by country for Audi
Country	Share
United States	12.5%
Germany	8.0%
Italy	7.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Audi customers by region in Brazil
#	Region	Reach	×
01	Paraná	~400K	1.27×
02	Sergipe	~60K	1.27×
03	Santa Catarina	~300K	1.19×
04	Alagoas	~80K	1.14×
05	Rio Grande do Sul	~300K	1.13×
06	Mato Grosso do Sul	~80K	1.12×
07	Mato Grosso	~100K	1.08×
08	Federal District	~80K	1.06×
09	Goiás	~200K	1.05×
10	Piauí	~70K	1.03×
11	Minas Gerais	~500K	1.02×
12	São Paulo	~1M	1.01×
13	Maranhão	~100K	1.01×
14	Pernambuco	~200K	1.00×
15	Paraíba	~90K	0.99×
16	Espírito Santo	~100K	0.98×
17	Roraima	~10K	0.98×
18	Bahia	~300K	0.96×
19	Amapá	~20K	0.94×
20	Rio Grande do Norte	~70K	0.93×
21	Tocantins	~30K	0.93×
22	Pará	~100K	0.87×
23	Rondônia	~30K	0.87×
24	Acre	~10K	0.84×
25	Amazonas	~70K	0.82×
26	Ceará	~200K	0.81×
27	Rio de Janeiro	~300K	0.78×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi audience
#	Interest	Category	×
01	Mercedes-Benz	Cars & Mobility	2.26×
02	Peugeot	Cars & Mobility	2.19×
03	Porsche	Cars & Mobility	2.18×
04	Lamborghini	Cars & Mobility	2.17×
05	Hyundai	Cars & Mobility	1.90×
06	Toyota	Cars & Mobility	1.88×
07	Motorcycle racing	Cars & Mobility	1.88×
08	General Motors	Cars & Mobility	1.86×
09	Sweepstakes	Games	1.83×
10	Nissan	Cars & Mobility	1.82×
11	WebMotors	Cars & Mobility	1.72×
12	SUVs	Cars & Mobility	1.70×
13	Bus	Cars & Mobility	1.68×
14	Fiat	Cars & Mobility	1.66×
15	Motorcycling	Cars & Mobility	1.64×
16	Volkswagen	Cars & Mobility	1.62×
17	Honda	Cars & Mobility	1.60×
18	Betano	Games	1.57×
19	Consortium	Business & Career	1.57×
20	Motor vehicle	Cars & Mobility	1.56×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Audi audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.28×
Need for Security	CONSERVATISM	1.10×
Luxury Orientation	PREMIUM	1.08×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Audi audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.65×
Tradition	CONSERVATISM	0.68×
Community Orientation	OPEN	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Audi's target market in Brazil?

Audi's target market in Brazil covers an estimated 4,651,240 people, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Audi customers?

38.7% of the Audi audience are female, 61.3% are male, with an average age of 40.7 years.

Which brands do Audi fans like most?

Audi fans show strongest brand affinity for Betano (1.57×), SUVs (1.7×), and WebMotors (1.72×) over the country average.

Where do Audi fans live in Brazil?

Audi fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Paraná (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Audi fans also like?

Beyond Audi itself, the audience over-indexes on SUVs (1.7×), WebMotors (1.72×), Honda (1.6×), and Consortium (1.57×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Brazil

Honda (12,859,868)
Volkswagen (11,032,969)
Fiat (9,276,656)
Toyota (7,686,561)
BMW (7,557,625)

See Audi audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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