Popularity ranking · Brazil

The 18 most popular Luxury Car Manufacturers in Brazil

This curated ranking covers the 18 largest luxury car manufacturers in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Ferrari, Lamborghini and Maserati lead the list with a combined estimated audience of 10M people. Across all 18 entries the average audience size is 986k, and the largest, Ferrari, reaches around 4.2M people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each luxury car manufacturer, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.

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How to read this list

Rank

Position in the Top 18, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Brazil who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Brazil. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Brazil, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Brazil. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Ferrari 4.2M 40.1 40.1% Luxury car manufacturer
2 Lamborghini 4M 39.9 33.1% Luxury car manufacturer
3 Maserati 2.2M 40.3 32.6% Luxury car manufacturer
4 Aston Martin 1.6M 39.5 31.6% Luxury car manufacturer
5 Bentley 1.3M 40.7 33.6% Luxury car manufacturer
6 Bugatti 1.2M 37.0 27.8% Luxury car manufacturer
7 McLaren 1.2M 37.0 29.6% Luxury car manufacturer
8 Mercedes-AMG 986k 37.4 37.0% Luxury car manufacturer
9 Koenigsegg 656k 39.8 51.6% Luxury car manufacturer
10 Lotus Cars 190k 38.6 48.8% Luxury car manufacturer
11 Brabus 113k 38.8 36.8% Luxury car manufacturer
12 McLaren Automotive 55k 40.3 48.3% Luxury car manufacturer
13 pagani automobili 15k 39.5 47.4% Luxury car manufacturer
14 Brabham 12k 30.2 33.6% Luxury car manufacturer
15 AC Cobra 8.1k 31.1 38.3% Luxury car manufacturer
16 Bugatti Rimac 2.9k 37.5 36.8% Luxury car manufacturer
17 Rolls-Royce Motor Cars 2.4k 40.2 31.6% Luxury car manufacturer
18 BMW M 1.8k 37.2 40.9% Luxury car manufacturer

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Frequently asked questions

How is this list of the most popular luxury car manufacturers compiled?

Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each luxury car manufacturer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest luxury car manufacturer in Brazil?

Ferrari currently leads with an estimated audience of 4.2M people in Brazil.

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