A data profile of the people who buy, follow and care about Ferrari in Brazil — modelled from more than twelve digital signal sources. Ferrari has an estimated audience of 4,217,197 people in Brazil.
The average Ferrari fan in Brazil is 40.1 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Formula One, SUVs, with strongest over-indexing on Betano (1.58× the country average).
Demographically, the Ferrari audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ferrari fan in Brazil is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Betano.
The key figures that characterise the Ferrari profile in Brazil.
40.1% are female, 59.9% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 40.1 |
| Estimated audience size | 4,217,197 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Ferrari audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 10.3% |
| China | 6.0% |
Where the Ferrari audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Santa Catarina | ~200K | 1.19× | |
| 02 | Goiás | ~200K | 1.15× | |
| 03 | Paraná | ~300K | 1.14× | |
| 04 | Mato Grosso | ~90K | 1.13× | |
| 05 | São Paulo | ~1M | 1.10× | |
| 06 | Espírito Santo | ~100K | 1.09× | |
| 07 | Paraíba | ~90K | 1.06× | |
| 08 | Minas Gerais | ~500K | 1.05× | |
| 09 | Rio Grande do Sul | ~300K | 1.05× | |
| 10 | Federal District | ~70K | 1.05× | |
| 11 | Alagoas | ~70K | 1.05× | |
| 12 | Sergipe | ~50K | 1.05× | |
| 13 | Piauí | ~60K | 1.04× | |
| 14 | Maranhão | ~100K | 1.01× | |
| 15 | Mato Grosso do Sul | ~60K | 1.01× | |
| 16 | Pernambuco | ~200K | 1.00× | |
| 17 | Rondônia | ~40K | 1.00× | |
| 18 | Bahia | ~300K | 0.99× | |
| 19 | Tocantins | ~30K | 0.97× | |
| 20 | Roraima | ~10K | 0.94× | |
| 21 | Pará | ~100K | 0.93× | |
| 22 | Amapá | ~10K | 0.88× | |
| 23 | Acre | ~10K | 0.88× | |
| 24 | Ceará | ~200K | 0.85× | |
| 25 | Amazonas | ~60K | 0.83× | |
| 26 | Rio Grande do Norte | ~60K | 0.82× | |
| 27 | Rio de Janeiro | ~300K | 0.77× |
The strongest cross-interests of the Ferrari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamborghini | Cars & Mobility | 3.21× | ||
| 02 | Land Rover | Cars & Mobility | 2.54× | ||
| 03 | Porsche | Cars & Mobility | 2.23× | ||
| 04 | Audi | Cars & Mobility | 2.19× | ||
| 05 | Mercedes-Benz | Cars & Mobility | 2.15× | ||
| 06 | Engine | Cars & Mobility | 2.11× | ||
| 07 | Peugeot | Cars & Mobility | 2.00× | ||
| 08 | Hyundai | Cars & Mobility | 2.00× | ||
| 09 | Sweepstakes | Games | 1.96× | ||
| 10 | Bus | Cars & Mobility | 1.90× | ||
| 11 | BMW | Cars & Mobility | 1.88× | ||
| 12 | SUVs | Cars & Mobility | 1.81× | ||
| 13 | General Motors | Cars & Mobility | 1.77× | ||
| 14 | Formula One | Sports | 1.71× | ||
| 15 | WebMotors | Cars & Mobility | 1.69× | ||
| 16 | Toyota | Cars & Mobility | 1.69× | ||
| 17 | Betano | Games | 1.58× | ||
| 18 | Fiat | Cars & Mobility | 1.55× | ||
| 19 | Honda | Cars & Mobility | 1.52× | ||
| 20 | Agricultural engineering | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.43× | |
| Risk Appetite | THRILL | 1.32× | |
| Quality Awareness | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.78× | |
| Tradition | CONSERVATISM | 0.78× | |
| Spirituality | BALANCE | 0.80× |
Ferrari's target market in Brazil covers an estimated 4,217,197 people, concentrated in São Paulo and Minas Gerais.
40.1% of the Ferrari audience are female, 59.9% are male, with an average age of 40.1 years.
Ferrari fans show strongest brand affinity for Betano (1.58×), Formula One (1.71×), and SUVs (1.81×) over the country average.
Ferrari fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~500K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ferrari itself, the audience over-indexes on Formula One (1.71×), SUVs (1.81×), Lamborghini (3.21×), and WebMotors (1.69×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.