A data profile of the people who buy, follow and care about General Motors in Brazil — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 7,378,274 people in Brazil.
General Motors has an estimated audience of 7,378,274 people in Brazil. 37.0% are female, 63.0% are male, average age 44.5. Top brand affinities: Localiza, Instagram, Country music, Volkswagen, Rock music.
Top brand affinities include Localiza, Instagram, Country music, with strongest over-indexing on Localiza (3.05× the country average).
Demographically, the General Motors audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical General Motors fan in Brazil is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Localiza.
The key figures that characterise the General Motors profile in Brazil.
37.0% are female, 63.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 44.5 |
| Estimated audience size | 7,378,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide General Motors audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiat 500 | Cars & Mobility | 4.72× | ||
| 02 | Peugeot 208 | Cars & Mobility | 3.56× | ||
| 03 | Mitsubishi | Cars & Mobility | 3.43× | ||
| 04 | Chevrolet Onix | Cars & Mobility | 3.12× | ||
| 05 | Localiza | Cars & Mobility | 3.05× | ||
| 06 | Hyundai | Cars & Mobility | 3.03× | ||
| 07 | Jeep Compass | Cars & Mobility | 2.83× | ||
| 08 | Sweepstakes | Games | 2.44× | ||
| 09 | Volkswagen | Cars & Mobility | 2.34× | ||
| 10 | Google Maps | Internet & Social Media | 2.21× | ||
| 11 | Fiat | Cars & Mobility | 2.07× | ||
| 12 | Honda | Cars & Mobility | 1.98× | ||
| 13 | MSN | News | 1.83× | ||
| 14 | Real property | Home & Garden | 1.80× | ||
| 15 | SUVs | Cars & Mobility | 1.79× | ||
| 16 | Formula One | Sports | 1.74× | ||
| 17 | Country music | Music & Radio | 1.68× | ||
| 18 | Rock music | Music & Radio | 1.68× | ||
| 19 | Pop music | Music & Radio | 1.68× | ||
| 20 | Internet & Social Media | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.65× | |
| Family Orientation | CONSERVATISM | 1.63× | |
| Patriotism | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Community Orientation | OPEN | 0.74× | |
| Indulgence | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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