A data profile of the people who buy, follow and care about Engine in Brazil — modelled from more than twelve digital signal sources. Engine has an estimated audience of 7,021,700 people in Brazil.
Engine has an estimated audience of 7,021,700 people in Brazil. 22.0% are female, 78.0% are male, average age 39.2. Top brand affinities: Formula One, WebMotors, Lamborghini, Lexus, Aston Martin.
Top brand affinities include Formula One, WebMotors, Lamborghini, with strongest over-indexing on Formula One (2.24× the country average).
Demographically, the Engine audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Engine fan in Brazil is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Formula One.
The key figures that characterise the Engine profile in Brazil.
22.0% are female, 78.0% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 22.0% |
| Male | 78.0% |
| Average age | 39.2 |
| Estimated audience size | 7,021,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Engine audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lexus | Cars & Mobility | 4.82× | ||
| 02 | Aston Martin | Cars & Mobility | 4.82× | ||
| 03 | Jet ski | Sports | 4.82× | ||
| 04 | Audi A3 | Cars & Mobility | 4.82× | ||
| 05 | Porsche 911 | Cars & Mobility | 4.82× | ||
| 06 | Audi Q3 | Cars & Mobility | 4.82× | ||
| 07 | Bentley | Cars & Mobility | 4.82× | ||
| 08 | Bugatti | Cars & Mobility | 4.82× | ||
| 09 | Toyota RAV4 | Cars & Mobility | 4.82× | ||
| 10 | Lamborghini | Cars & Mobility | 3.63× | ||
| 11 | Toyota Hilux | Cars & Mobility | 3.33× | ||
| 12 | Motorboat | Cars & Mobility | 2.86× | ||
| 13 | Leonardo DiCaprio | Movies & TV | 2.74× | ||
| 14 | Max Verstappen | Sports | 2.59× | ||
| 15 | Anne Hathaway | Movies & TV | 2.44× | ||
| 16 | Porsche | Cars & Mobility | 2.25× | ||
| 17 | Formula One | Sports | 2.24× | ||
| 18 | WebMotors | Cars & Mobility | 2.15× | ||
| 19 | Public transport | Cars & Mobility | 2.13× | ||
| 20 | Volkswagen | Cars & Mobility | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.01× | |
| Risk Appetite | THRILL | 1.59× | |
| Quality Awareness | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.43× | |
| Design Affinity | PREMIUM | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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