A data profile of the people who buy, follow and care about Engine in Italy — modelled from more than twelve digital signal sources. Engine has an estimated audience of 8,863,906 people in Italy.
The average Engine fan in Italy is 40.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include AutoScout24, Car wash, Personal finance, with strongest over-indexing on AutoScout24 (2.53× the country average).
Demographically, the Engine audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Engine fan in Italy is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Engine profile in Italy.
20.9% are female, 79.1% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 40.0 |
| Estimated audience size | 8,863,906 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Engine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
Where the Engine audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~900K | 1.41× | |
| 02 | Lombardy | ~2M | 1.39× | |
| 03 | Veneto | ~800K | 1.11× | |
| 04 | Emilia-Romagna | ~800K | 1.10× | |
| 05 | Lazio | ~1M | 1.09× | |
| 06 | Tuscany | ~600K | 1.05× | |
| 07 | Puglia | ~600K | 1.03× | |
| 08 | Sicilia | ~800K | 1.02× | |
| 09 | Liguria | ~300K | 1.02× | |
| 10 | Friuli-Venezia Giulia | ~200K | 1.02× | |
| 11 | Trentino-Alto Adige/Südtirol | ~200K | 0.99× | |
| 12 | Molise | ~40K | 0.97× | |
| 13 | Aosta Valley | ~20K | 0.97× | |
| 14 | Calabria | ~300K | 0.96× | |
| 15 | Campania | ~900K | 0.95× | |
| 16 | Umbria | ~100K | 0.95× | |
| 17 | Basilicata | ~80K | 0.95× | |
| 18 | Abruzzo | ~200K | 0.94× | |
| 19 | Marche | ~200K | 0.93× | |
| 20 | Sardinia | ~200K | 0.88× |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rim (wheel) | Cars & Mobility | 6.15× | ||
| 02 | Car wash | Cars & Mobility | 5.57× | ||
| 03 | Kick scooter | Cars & Mobility | 4.50× | ||
| 04 | Model building | Kids & Family | 4.28× | ||
| 05 | Off-road vehicle | Cars & Mobility | 3.95× | ||
| 06 | Range Rover | Cars & Mobility | 3.42× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 3.07× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 2.66× | ||
| 09 | Used car | Cars & Mobility | 2.60× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.53× | ||
| 11 | Extreme sport | Sports | 2.45× | ||
| 12 | Custom motorcycle | Cars & Mobility | 2.44× | ||
| 13 | Solar energy | Home & Garden | 2.34× | ||
| 14 | Hyundai | Cars & Mobility | 2.34× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 2.29× | ||
| 16 | Car dealership | Cars & Mobility | 2.25× | ||
| 17 | Wikipedia | Internet & Social Media | 2.08× | ||
| 18 | Sustainable energy | Home & Garden | 1.92× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 20 | Personal finance | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.73× | |
| Family Orientation | CONSERVATISM | 1.62× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.75× |
Engine has an estimated audience of 8,863,906 people in Italy, concentrated in Lombardy and Lazio.
20.9% of Engine fans are female, 79.1% are male, with an average age of 40.0 years.
Engine fans show strongest brand affinity for AutoScout24 (2.53×), Car wash (5.57×), and Personal finance (1.59×) over the country average.
Engine fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Engine itself, the audience over-indexes on Car wash (5.57×), Personal finance (1.59×), Used car (2.6×), and Plug-in hybrid (3.07×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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