Engine Audience in Italy
Engine has an estimated audience of 8,863,906 people in Italy. 20.9% are female, 79.1% are male, average age 40.0. Top regions: Lombardy, Lazio, Piedmont. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average Engine fan in Italy is 40.0 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Piedmont. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Engine audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Engine fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 40.0 |
| Estimated audience size | 8,863,906 |
Audience persona
The typical Engine fan in Italy is more male, around 40.0 years old, with strong Family Orientation tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,196,421 | 1.41× |
| Lazio | 1,198,689 | 1.1× |
| Piedmont | 975,127 | 1.49× |
| Campania | 929,610 | 0.93× |
| Emilia-Romagna | 813,745 | 1.12× |
| Veneto | 795,161 | 1.13× |
| Sicilia | 786,634 | 1.02× |
| Puglia | 639,004 | 1.05× |
| Tuscany | 623,816 | 1.06× |
| Liguria | 258,277 | 1.04× |
| Calabria | 250,828 | 0.92× |
| Marche | 192,117 | 0.87× |
| Sardinia | 189,921 | 0.76× |
| Friuli-Venezia Giulia | 175,087 | 1.05× |
| Abruzzo | 170,439 | 0.87× |
| Trentino-Alto Adige/Südtirol | 163,381 | 0.97× |
| Umbria | 123,817 | 0.86× |
| Basilicata | 64,642 | 0.8× |
| Molise | 32,611 | 0.78× |
| Aosta Valley | 16,921 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Oncology | 9.03× | Health |
| Used car | 3.73× | Cars & Mobility |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Dentistry | 4.2× | Business & Career |
| AutoScout24 | 2.69× | Cars & Mobility |
| Ethanol | 5.3× | Health |
| Broadcasting of sports events | 5.02× | Movies & TV |
| corriere dello sport | 2.46× | Sports |
| Rim (wheel) | 8.39× | Cars & Mobility |
| SUVs | 2× | Cars & Mobility |
| Subito.it | 1.98× | Shopping |
| Car wash | 4.71× | Cars & Mobility |
| CARE (relief agency) | 9.79× | Politics & Society |
| Dry cleaning | 11.65× | Home & Garden |
| Solar energy | 2.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.46 |
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.43 |
| Sports Activity | POWER | 1.4 |
| Need for Security | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
See Engine audiences in other countries
More Cars & Mobility audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Engine have in Italy?
Engine has an estimated audience of 8,863,906 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Engine fans?
20.9% of Engine fans are female, 79.1% are male, with an average age of 40.0 years.
Which brands do Engine fans like most?
Engine fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do Engine fans live in Italy?
Engine fans in Italy are most concentrated in Lombardy (reach 2,196,421), Lazio (reach 1,198,689), and Piedmont (reach 975,127). These three regions account for the largest share of the active audience.
What other brands do Engine fans also like?
Beyond Engine itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.