A data profile of the people who buy, follow and care about Engine in India — modelled from more than twelve digital signal sources. Engine has an estimated audience of 4,050,857 people in India.
Engine has an estimated audience of 4,050,857 people in India. 12.9% are female, 87.1% are male, average age 30.0. Top brand affinities: Superman, Game of Thrones, Formula One, Motorcycles, Kawasaki.
Top brand affinities include Superman, Game of Thrones, Formula One, with strongest over-indexing on Superman (1.74× the country average).
Demographically, the Engine audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Engine fan in India is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Engine profile in India.
12.9% are female, 87.1% are male, average age 30.0.
| Metric | Value |
|---|---|
| Female | 12.9% |
| Male | 87.1% |
| Average age | 30.0 |
| Estimated audience size | 4,050,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Engine audience comes from India.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kawasaki | Cars & Mobility | 3.95× | ||
| 02 | Nikkei 225 | Business & Career | 3.57× | ||
| 03 | Max Verstappen | Sports | 3.13× | ||
| 04 | BMW M5 | Cars & Mobility | 3.13× | ||
| 05 | City car | Cars & Mobility | 3.04× | ||
| 06 | Formula One | Sports | 2.83× | ||
| 07 | Range Rover | Cars & Mobility | 2.80× | ||
| 08 | Vintage clothing | Fashion & Accessoires | 2.52× | ||
| 09 | Lamborghini | Cars & Mobility | 2.42× | ||
| 10 | Harley-Davidson | Cars & Mobility | 2.37× | ||
| 11 | Porsche | Cars & Mobility | 2.29× | ||
| 12 | Motorcycles | Cars & Mobility | 2.25× | ||
| 13 | First-time buyer | Shopping | 2.12× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.07× | ||
| 15 | Game of Thrones | Movies & TV | 1.79× | ||
| 16 | Batman | Movies & TV | 1.75× | ||
| 17 | Superman | Movies & TV | 1.74× | ||
| 18 | Headphones | Technology & Electronics | 1.73× | ||
| 19 | BMW | Cars & Mobility | 1.58× | ||
| 20 | Stranger Things | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.57× | |
| Luxury Orientation | PREMIUM | 1.49× | |
| Pet Ownership | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.45× | |
| Creativity | OPEN | 0.55× | |
| Price Sensitivity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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