A data profile of the people who buy, follow and care about Engine in Norway — modelled from more than twelve digital signal sources. Engine has an estimated audience of 572,266 people in Norway.
Engine has an estimated audience of 572,266 people in Norway. 20.8% are female, 79.2% are male, average age 44.0. Top brand affinities: Biltema, Automobile repair shop, Lewis Hamilton, KappAhl, Hatchback.
Top brand affinities include Biltema, Automobile repair shop, Lewis Hamilton, with strongest over-indexing on Biltema (2.03× the country average).
Demographically, the Engine audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Need for Security.
The typical Engine fan in Norway is more male, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Engine profile in Norway.
20.8% are female, 79.2% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 44.0 |
| Estimated audience size | 572,266 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Engine audience comes from Norway.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automobile repair shop | Cars & Mobility | 5.73× | ||
| 02 | Lewis Hamilton | Sports | 5.73× | ||
| 03 | Diesel engine | Cars & Mobility | 5.73× | ||
| 04 | Antique car | Cars & Mobility | 5.73× | ||
| 05 | Off-road vehicle | Cars & Mobility | 5.73× | ||
| 06 | Ryan Gosling | Movies & TV | 5.73× | ||
| 07 | Chopper (motorcycle) | Cars & Mobility | 5.73× | ||
| 08 | Sandra Bullock | Movies & TV | 5.73× | ||
| 09 | Hatchback | Cars & Mobility | 5.42× | ||
| 10 | Subaru | Cars & Mobility | 5.34× | ||
| 11 | Porsche 911 | Cars & Mobility | 5.34× | ||
| 12 | Range Rover | Cars & Mobility | 4.12× | ||
| 13 | Rallying | Sports | 3.92× | ||
| 14 | Lamborghini | Cars & Mobility | 3.30× | ||
| 15 | Scooters | Cars & Mobility | 2.69× | ||
| 16 | Carpentry | Home & Garden | 2.64× | ||
| 17 | Plug-in hybrid | Cars & Mobility | 2.41× | ||
| 18 | KappAhl | Fashion & Accessoires | 2.28× | ||
| 19 | Biltema | Business & Career | 2.03× | ||
| 20 | Drum and bass | Music & Radio | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.37× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.59× | |
| Creativity | OPEN | 0.66× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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