A data profile of the people who buy, follow and care about Engine in Finland — modelled from more than twelve digital signal sources. Engine has an estimated audience of 509,104 people in Finland.
Engine has an estimated audience of 509,104 people in Finland. 21.0% are female, 79.0% are male, average age 41.4. Top brand affinities: Subaru, Twitch, Carcare, SUVs, Suzuki.
Top brand affinities include Subaru, Twitch, Carcare, with strongest over-indexing on Subaru (3.37× the country average).
Demographically, the Engine audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
The typical Engine fan in Finland is more male, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Subaru.
The key figures that characterise the Engine profile in Finland.
21.0% are female, 79.0% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 41.4 |
| Estimated audience size | 509,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Engine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.32× | ||
| 02 | Subaru | Cars & Mobility | 3.37× | ||
| 03 | Carcare | Cars & Mobility | 3.37× | ||
| 04 | Suzuki | Cars & Mobility | 3.37× | ||
| 05 | Sandra Bullock | Movies & TV | 3.37× | ||
| 06 | Toyota Land Cruiser | Cars & Mobility | 3.37× | ||
| 07 | Maserati | Cars & Mobility | 3.22× | ||
| 08 | Employment website | Business & Career | 2.90× | ||
| 09 | Sveriges Television | Technology & Electronics | 2.65× | ||
| 10 | Lamborghini | Cars & Mobility | 2.51× | ||
| 11 | Piano | Music & Radio | 2.29× | ||
| 12 | Tesla Motors | Cars & Mobility | 2.25× | ||
| 13 | Twitch | Games | 2.21× | ||
| 14 | Volvo | Cars & Mobility | 2.05× | ||
| 15 | SUVs | Cars & Mobility | 1.98× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.97× | ||
| 17 | Toyota | Cars & Mobility | 1.77× | ||
| 18 | Used car | Cars & Mobility | 1.69× | ||
| 19 | Valtteri Bottas | Sports | 1.53× | ||
| 20 | JYSK | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.50× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Community Orientation | OPEN | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.