A data profile of the people who buy, follow and care about Engine in Sweden — modelled from more than twelve digital signal sources. Engine has an estimated audience of 1,231,489 people in Sweden.
Engine has an estimated audience of 1,231,489 people in Sweden. 21.8% are female, 78.2% are male, average age 44.5. Top brand affinities: Jotex, Circle K, KappAhl, Rallying, Honda.
Top brand affinities include Jotex, Circle K, KappAhl, with strongest over-indexing on Jotex (3.13× the country average).
Demographically, the Engine audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.
The typical Engine fan in Sweden is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Jotex.
The key figures that characterise the Engine profile in Sweden.
21.8% are female, 78.2% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 21.8% |
| Male | 78.2% |
| Average age | 44.5 |
| Estimated audience size | 1,231,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Engine audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.13× | ||
| 02 | Rallying | Sports | 3.10× | ||
| 03 | Honda | Cars & Mobility | 3.10× | ||
| 04 | Hatchback | Cars & Mobility | 3.10× | ||
| 05 | Carcare | Cars & Mobility | 3.10× | ||
| 06 | Automobile repair shop | Cars & Mobility | 3.10× | ||
| 07 | Suzuki | Cars & Mobility | 3.10× | ||
| 08 | Lexus | Cars & Mobility | 3.07× | ||
| 09 | MotoGP | Sports | 3.05× | ||
| 10 | Nissan | Cars & Mobility | 2.42× | ||
| 11 | Porsche | Cars & Mobility | 2.05× | ||
| 12 | Hardware store | Home & Garden | 2.02× | ||
| 13 | Toyota | Cars & Mobility | 2.01× | ||
| 14 | Used Cars | Cars & Mobility | 1.93× | ||
| 15 | Volkswagen | Cars & Mobility | 1.82× | ||
| 16 | First-time buyer | Shopping | 1.76× | ||
| 17 | Circle K | Shopping | 1.67× | ||
| 18 | Eurojackpot | Games | 1.66× | ||
| 19 | KappAhl | Fashion & Accessoires | 1.62× | ||
| 20 | SUVs | Cars & Mobility | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.39× | |
| DIY Mentality | THRILL | 1.37× | |
| Luxury Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Creativity | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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