A data profile of the people who buy, follow and care about Eurojackpot in Sweden — modelled from more than twelve digital signal sources. Eurojackpot has an estimated audience of 1,261,309 people in Sweden.
Eurojackpot has an estimated audience of 1,261,309 people in Sweden. 58.4% are female, 41.6% are male, average age 47.3. Top brand affinities: KappAhl, Google Maps, Reima, Svenska Spel, DuckDuckGo.
Top brand affinities include KappAhl, Google Maps, Reima, with strongest over-indexing on KappAhl (16.21× the country average).
Demographically, the Eurojackpot audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Eurojackpot fan in Sweden is more female, around 47.3 years old, with strong Social Media Usage tendencies and a notable affinity for KappAhl.
The key figures that characterise the Eurojackpot profile in Sweden.
58.4% are female, 41.6% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 47.3 |
| Estimated audience size | 1,261,309 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 45% |
The strongest cross-interests of the Eurojackpot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reima | Kids & Family | 32.93× | ||
| 02 | Mega Millions | Games | 26.09× | ||
| 03 | Scratchcard | Games | 24.87× | ||
| 04 | KappAhl | Fashion & Accessoires | 16.21× | ||
| 05 | DuckDuckGo | Internet & Social Media | 13.62× | ||
| 06 | Lottery | Games | 4.67× | ||
| 07 | Google Maps | Internet & Social Media | 4.58× | ||
| 08 | Svenska Spel | Games | 4.39× | ||
| 09 | Public broadcasting | Movies & TV | 3.31× | ||
| 10 | Elgiganten | Shopping | 2.26× | ||
| 11 | Sveriges Television | Technology & Electronics | 2.03× | ||
| 12 | Hemnet | Home & Garden | 1.96× | ||
| 13 | SVT Play | Movies & TV | 1.91× | ||
| 14 | Ice Hockey World Championships | Sports | 1.80× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.69× | ||
| 16 | Swedbank | Business & Career | 1.64× | ||
| 17 | Biltema | Business & Career | 1.62× | ||
| 18 | IKEA | Home & Garden | 1.57× | ||
| 19 | Ludvig Åberg | Sports | 1.57× | ||
| 20 | Games | Games | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.60× | |
| Travelling | THRILL | 1.52× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32× | |
| Design Affinity | PREMIUM | 1.33× | |
| Patriotism | CONSERVATISM | 1.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Eurojackpot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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