A data profile of the people who buy, follow and care about Games in Sweden — modelled from more than twelve digital signal sources. Games has an estimated audience of 4,659,000 people in Sweden.
Games has an estimated audience of 4,659,000 people in Sweden. 48.0% are female, 52.0% are male, average age 43.4. Top brand affinities: Google, Mobile phones, Leisure, Social network, Software.
Top brand affinities include Google, Mobile phones, Leisure, with strongest over-indexing on Google (1.57× the country average).
Demographically, the Games audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Games fan in Sweden is balanced, around 43.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Games profile in Sweden.
48.0% are female, 52.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 43.4 |
| Estimated audience size | 4,659,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Games audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile game | Games | 1.66× | ||
| 02 | Mobile device | Technology & Electronics | 1.66× | ||
| 03 | Technology & Electronics | 1.60× | |||
| 04 | Mobile phones | Technology & Electronics | 1.59× | ||
| 05 | Social network | Internet & Social Media | 1.58× | ||
| 06 | Internet & Social Media | 1.57× | |||
| 07 | Video games | Games | 1.57× | ||
| 08 | Televisions | Technology & Electronics | 1.57× | ||
| 09 | Software | Technology & Electronics | 1.56× | ||
| 10 | Mobile app | Technology & Electronics | 1.56× | ||
| 11 | Drama movies | Movies & TV | 1.56× | ||
| 12 | Leisure | Travel & Leisure | 1.55× | ||
| 13 | Wikipedia | Internet & Social Media | 1.55× | ||
| 14 | Fairy tale | Literature | 1.54× | ||
| 15 | Smartphones | Technology & Electronics | 1.53× | ||
| 16 | Communication | Technology & Electronics | 1.53× | ||
| 17 | Pleasure | Politics & Society | 1.53× | ||
| 18 | Video | Movies & TV | 1.52× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.51× | ||
| 20 | Theatre | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.09× | |
| Social Media Usage | JOY | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.33× | |
| Patriotism | CONSERVATISM | 0.56× | |
| Travelling | THRILL | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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