A data profile of the people who buy, follow and care about Email in Sweden — modelled from more than twelve digital signal sources. Email has an estimated audience of 1,829,743 people in Sweden.
Email has an estimated audience of 1,829,743 people in Sweden. 56.8% are female, 43.2% are male, average age 44.7. Top brand affinities: Google, Social network, Mobile phones, Software, Computers.
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (2.43× the country average).
Demographically, the Email audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
The typical Email fan in Sweden is more female, around 44.7 years old, with strong Travelling tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Sweden.
56.8% are female, 43.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 44.7 |
| Estimated audience size | 1,829,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Email audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social network | Internet & Social Media | 2.57× | ||
| 02 | Internet & Social Media | 2.43× | |||
| 03 | Blouse | Fashion & Accessoires | 2.37× | ||
| 04 | Mobile phones | Technology & Electronics | 2.35× | ||
| 05 | Software | Technology & Electronics | 2.24× | ||
| 06 | Instant messaging | Internet & Social Media | 2.22× | ||
| 07 | World Wide Web | Internet & Social Media | 2.16× | ||
| 08 | Android (operating system) | Technology & Electronics | 2.03× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.01× | ||
| 10 | Price | Shopping | 1.99× | ||
| 11 | Black Friday (shopping) | Shopping | 1.91× | ||
| 12 | Footwear | Fashion & Accessoires | 1.84× | ||
| 13 | Shopping malls | Shopping | 1.83× | ||
| 14 | Computers | Technology & Electronics | 1.82× | ||
| 15 | Mobile app | Technology & Electronics | 1.81× | ||
| 16 | Dresses | Fashion & Accessoires | 1.72× | ||
| 17 | Shoes | Fashion & Accessoires | 1.65× | ||
| 18 | Child | Kids & Family | 1.61× | ||
| 19 | Fashion design | Business & Career | 1.51× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.28× | |
| Urban Lifestyle | OPEN | 1.09× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Design Affinity | PREMIUM | 0.91× | |
| Early Adopter Mentality | POWER | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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