A data profile of the people who buy, follow and care about World Wide Web in Sweden — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 1,241,459 people in Sweden.
World Wide Web has an estimated audience of 1,241,459 people in Sweden. 52.9% are female, 47.1% are male, average age 46.7. Top brand affinities: Elgiganten, Tradera, Google, Dogs, Shoes.
Top brand affinities include Elgiganten, Tradera, Google, with strongest over-indexing on Elgiganten (1.88× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical World Wide Web fan in Sweden is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Elgiganten.
The key figures that characterise the World Wide Web profile in Sweden.
52.9% are female, 47.1% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 46.7 |
| Estimated audience size | 1,241,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide World Wide Web audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-person shooter games | Games | 2.34× | ||
| 02 | Fiction books | Literature | 2.18× | ||
| 03 | Financial services | Business & Career | 2.17× | ||
| 04 | Technology & Electronics | 2.16× | |||
| 05 | Tattoos | Fashion & Accessoires | 1.99× | ||
| 06 | Happiness | Health | 1.93× | ||
| 07 | Hair products | Beauty & Wellness | 1.93× | ||
| 08 | Celebrity | Movies & TV | 1.89× | ||
| 09 | Elgiganten | Shopping | 1.88× | ||
| 10 | Internet & Social Media | 1.85× | |||
| 11 | Dogs | Pets & Animals | 1.85× | ||
| 12 | Intersport | Shopping | 1.80× | ||
| 13 | Meat | Food & Beverages | 1.78× | ||
| 14 | Video games | Games | 1.75× | ||
| 15 | Bars | Travel & Leisure | 1.71× | ||
| 16 | Higher education | Business & Career | 1.63× | ||
| 17 | Shoes | Fashion & Accessoires | 1.58× | ||
| 18 | Current events | Arts & Culture | 1.58× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Tradera | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.70× | |
| Community Orientation | OPEN | 1.61× | |
| Career Orientation | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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