A data profile of the people who buy, follow and care about World Wide Web in Belgium — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 1,822,479 people in Belgium.
The average World Wide Web fan in Belgium is 44.3 years old, balanced, and lives primarily in Flemish Brabant.
The audience is concentrated in Flemish Brabant, East Flanders, Antwerp.
Top brand affinities include Google Maps, Google, Email, with strongest over-indexing on Google Maps (2.54× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical World Wide Web fan in Belgium is balanced, around 44.3 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
The key figures that characterise the World Wide Web profile in Belgium.
53.4% are female, 46.6% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.3 |
| Estimated audience size | 1,822,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide World Wide Web audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
Where the World Wide Web audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.18× | |
| 02 | Brussels | ~100K | 1.14× | |
| 03 | Liege | ~200K | 1.07× | |
| 04 | West Flanders | ~200K | 1.00× | |
| 05 | Walloon Brabant | ~50K | 1.00× | |
| 06 | Luxembourg | ~50K | 1.00× | |
| 07 | East Flanders | ~200K | 0.96× | |
| 08 | Antwerp | ~200K | 0.96× | |
| 09 | Province of Namur | ~80K | 0.96× | |
| 10 | Hainaut | ~200K | 0.95× | |
| 11 | Limburg | ~80K | 0.94× |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Artificial intelligence | Technology & Electronics | 3.08× | ||
| 02 | Internet & Social Media | 2.73× | |||
| 03 | Google Maps | Internet & Social Media | 2.54× | ||
| 04 | Technology & Electronics | 2.41× | |||
| 05 | Web application | Technology & Electronics | 2.11× | ||
| 06 | Fairy tale | Literature | 1.89× | ||
| 07 | Innovation | Business & Career | 1.87× | ||
| 08 | Mobile game | Games | 1.83× | ||
| 09 | Creative Commons | Technology & Electronics | 1.80× | ||
| 10 | Mobile app | Technology & Electronics | 1.71× | ||
| 11 | Mobile phones | Technology & Electronics | 1.69× | ||
| 12 | Social media marketing | Business & Career | 1.66× | ||
| 13 | Deal of the day | Shopping | 1.62× | ||
| 14 | Pizza | Food & Beverages | 1.60× | ||
| 15 | Nutrient | Food & Beverages | 1.60× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Bracelet | Fashion & Accessoires | 1.56× | ||
| 18 | Lodging | Travel & Leisure | 1.52× | ||
| 19 | Internet & Social Media | 1.51× | |||
| 20 | Volunteering | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.56× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Creativity | OPEN | 0.90× | |
| DIY Mentality | THRILL | 0.90× |
World Wide Web has an estimated audience of 1,822,479 people in Belgium, concentrated in Flemish Brabant and East Flanders.
53.4% of World Wide Web fans are female, 46.6% are male, with an average age of 44.3 years.
World Wide Web fans show strongest brand affinity for Google Maps (2.54×), Google (2.73×), and Email (2.41×) over the country average.
World Wide Web fans in Belgium are most concentrated in Flemish Brabant (reach ~200K), East Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond World Wide Web itself, the audience over-indexes on Google (2.73×), Email (2.41×), WhatsApp (1.51×), and Mobile phones (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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