A data profile of the people who buy, follow and care about World Wide Web in Netherlands — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 2,518,457 people in Netherlands.
The average World Wide Web fan in Netherlands is 45.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Google, Jumbo (supermarket), WhatsApp, with strongest over-indexing on Google (2.63× the country average).
Demographically, the World Wide Web audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Extroversion, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical World Wide Web fan in Netherlands is more female, around 45.7 years old, with strong Extroversion tendencies and a notable affinity for Google.
The key figures that characterise the World Wide Web profile in Netherlands.
57.3% are female, 42.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 45.7 |
| Estimated audience size | 2,518,457 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide World Wide Web audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
Where the World Wide Web audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.36× | |
| 02 | Zuid-Holland | ~700K | 1.11× | |
| 03 | North Brabant | ~400K | 1.06× | |
| 04 | Gelderland | ~300K | 1.01× | |
| 05 | Overijssel | ~200K | 1.01× | |
| 06 | Drenthe | ~80K | 1.01× | |
| 07 | Flevoland | ~70K | 0.99× | |
| 08 | Utrecht | ~200K | 0.98× | |
| 09 | Zeeland | ~50K | 0.98× | |
| 10 | Groningen | ~80K | 0.97× | |
| 11 | Limburg | ~200K | 0.96× | |
| 12 | Friesland | ~90K | 0.96× |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online chat | Technology & Electronics | 2.69× | ||
| 02 | Internet & Social Media | 2.63× | |||
| 03 | Refrigerator | Home & Garden | 2.42× | ||
| 04 | Technology & Electronics | 2.32× | |||
| 05 | Walking | Sports | 2.24× | ||
| 06 | Instant messaging | Internet & Social Media | 2.19× | ||
| 07 | Internet & Social Media | 1.96× | |||
| 08 | Jumbo (supermarket) | Shopping | 1.88× | ||
| 09 | Center Parcs | Travel & Leisure | 1.88× | ||
| 10 | Rabobank | Business & Career | 1.79× | ||
| 11 | TUI | Travel & Leisure | 1.77× | ||
| 12 | Hair products | Beauty & Wellness | 1.75× | ||
| 13 | Hornbach | Shopping | 1.71× | ||
| 14 | Etos | Health | 1.68× | ||
| 15 | Happiness | Health | 1.65× | ||
| 16 | Belgium | Travel & Leisure | 1.64× | ||
| 17 | ABN AMRO | Business & Career | 1.60× | ||
| 18 | Toys | Games | 1.59× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Psychology | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Career Orientation | POWER | 1.34× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
World Wide Web has an estimated audience of 2,518,457 people in Netherlands, concentrated in Zuid-Holland and North Holland.
57.3% of World Wide Web fans are female, 42.7% are male, with an average age of 45.7 years.
World Wide Web fans show strongest brand affinity for Google (2.63×), Jumbo (supermarket) (1.88×), and WhatsApp (1.96×) over the country average.
World Wide Web fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~600K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond World Wide Web itself, the audience over-indexes on Jumbo (supermarket) (1.88×), WhatsApp (1.96×), Rabobank (1.79×), and Hornbach (1.71×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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