A data profile of the people who buy, follow and care about World Wide Web in Spain — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 7,677,033 people in Spain.
World Wide Web has an estimated audience of 7,677,033 people in Spain. 56.1% are female, 43.9% are male, average age 46.0. Top brand affinities: WhatsApp, Iberia (airline), Satire, IBEX 35, Refrigerator.
Top brand affinities include WhatsApp, Iberia (airline), Satire, with strongest over-indexing on WhatsApp (2.62× the country average).
Demographically, the World Wide Web audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical World Wide Web fan in Spain is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for WhatsApp.
The key figures that characterise the World Wide Web profile in Spain.
56.1% are female, 43.9% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 46.0 |
| Estimated audience size | 7,677,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide World Wide Web audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 5.19× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.61× | ||
| 03 | Refrigerator | Home & Garden | 3.15× | ||
| 04 | Betfair | Games | 3.03× | ||
| 05 | Mango | Shopping | 2.79× | ||
| 06 | Artificial intelligence | Technology & Electronics | 2.69× | ||
| 07 | Internet & Social Media | 2.62× | |||
| 08 | Volunteering | Politics & Society | 2.52× | ||
| 09 | Iberia (airline) | Travel & Leisure | 2.40× | ||
| 10 | Distilled beverage | Food & Beverages | 2.26× | ||
| 11 | Real property | Home & Garden | 2.24× | ||
| 12 | Technology & Electronics | 2.17× | |||
| 13 | Internet & Social Media | 2.16× | |||
| 14 | IBEX 35 | Business & Career | 2.11× | ||
| 15 | Badoo | Internet & Social Media | 2.08× | ||
| 16 | Instant messaging | Internet & Social Media | 1.90× | ||
| 17 | Aldi | Shopping | 1.87× | ||
| 18 | Caixabank | Business & Career | 1.68× | ||
| 19 | Bankinter | Business & Career | 1.61× | ||
| 20 | Loterías y Apuestas del Estado | Games | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.52× | |
| Community Orientation | OPEN | 1.39× | |
| Individualism | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Creativity | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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