World Wide Web Audience in Spain
World Wide Web has an estimated audience of 7,677,033 people in Spain. 56.1% are female, 43.9% are male, average age 46.0. Top brand affinities: MSN, Aldi, TripAdvisor, Julio Iglesias, Movistar.
Top brand affinities include MSN, Aldi, TripAdvisor, with strongest over-indexing on MSN (4.8× the country average). Demographically, the World Wide Web audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Internet & Social Media · Type: Topic
Demographics of World Wide Web fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 46.0 |
| Estimated audience size | 7,677,033 |
Audience persona
The typical World Wide Web fan in Spain is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.8× | News |
| Aldi | 3.21× | Shopping |
| TripAdvisor | 3.62× | Travel & Leisure |
| Julio Iglesias | 2.67× | Music & Radio |
| Movistar | 2.28× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| CAC 40 | 2.65× | Business & Career |
| 1.77× | Internet & Social Media | |
| Dentistry | 3.66× | Business & Career |
| Stradivarius | 2.15× | Shopping |
| Orange | 2.62× | Technology & Electronics |
| Girona | 2.8× | Sports |
| 2.12× | Technology & Electronics | |
| 2.1× | Internet & Social Media | |
| Formentera | 4.71× | Travel & Leisure |
| Mapfre | 2.23× | Business & Career |
| Catering | 4.14× | Food & Beverages |
| Logitravel | 3.23× | Travel & Leisure |
| Artificial intelligence | 2.38× | Technology & Electronics |
| IBEX 35 | 1.54× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Community Orientation | OPEN | 1.25 |
| DIY Mentality | THRILL | 1.09 |
| Travelling | THRILL | 1.09 |
| Social Media Usage | JOY | 1.04 |
| Mindfulness | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
See World Wide Web audiences in other countries
More Internet & Social Media audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.