Rascasse Audience Intelligence

World Wide Web Audience in India

A data profile of the people who buy, follow and care about World Wide Web in India — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 15,198,485 people in India.

World Wide Web has an estimated audience of 15,198,485 people in India. 23.8% are female, 76.2% are male, average age 33.0. Top brand affinities: Instant messaging, Email, Mobile phones, Artificial intelligence, Videography.

Top brand affinities include Instant messaging, Email, Mobile phones, with strongest over-indexing on Instant messaging (2.51× the country average).

Demographically, the World Wide Web audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

The typical World Wide Web fan in India is more male, around 33.0 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the World Wide Web profile in India.

Audience size
15.2M
in India
Gender
23.8%
76.2% male
Age
33.0
average years
Country rank
#201
Topic in India
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Wide Web fans

23.8% are female, 76.2% are male, average age 33.0.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for World Wide Web audience in India
MetricValue
Female23.8%
Male76.2%
Average age33.0
Estimated audience size15,198,485
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the World Wide Web audience in India
Age bracketShare%
16-1930%
20-2930%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

5.3%

of the worldwide World Wide Web audience comes from India.

Worldwide audience distribution share by country for World Wide Web
CountryShare
United States19.0%
Italy6.4%
Brazil5.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Wide Web audience
#·InterestCategoryAffinity×
01VideographyInternet & Social Media2.71×
02EmailTechnology & Electronics2.60×
03MonarchyPolitics & Society2.59×
04Instant messagingInternet & Social Media2.51×
05Proxy serverInternet & Social Media2.50×
06CrosswordGames2.29×
07Real propertyHome & Garden2.18×
08WikipediaInternet & Social Media2.12×
09PizzaFood & Beverages2.11×
10Artificial intelligenceTechnology & Electronics2.10×
11LeatherFashion & Accessoires1.89×
12LodgingTravel & Leisure1.86×
13AnthropologyBusiness & Career1.80×
14OnePlusTechnology & Electronics1.75×
15CabinetryHome & Garden1.75×
16GoogleInternet & Social Media1.61×
17LaptopTechnology & Electronics1.59×
18RefrigeratorHome & Garden1.59×
19PsychologyBusiness & Career1.56×
20Mobile phonesTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Wide Web audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by World Wide Web audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.25×
ExtroversionTHRILL1.22×
Career OrientationPOWER1.20×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by World Wide Web audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.65×
TraditionCONSERVATISM0.73×
Social Media UsageJOY0.76×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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