A data profile of the people who buy, follow and care about World Wide Web in Portugal — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 2,126,274 people in Portugal.
The average World Wide Web fan in Portugal is 45.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Google, WhatsApp, Email, with strongest over-indexing on Google (1.96× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical World Wide Web fan in Portugal is balanced, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the World Wide Web profile in Portugal.
53.7% are female, 46.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 45.5 |
| Estimated audience size | 2,126,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide World Wide Web audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
Where the World Wide Web audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~30K | 1.06× | |
| 02 | Bragança District | ~30K | 1.06× | |
| 03 | Portalegre District | ~20K | 1.06× | |
| 04 | Beja District | ~40K | 1.03× | |
| 05 | Vila Real District | ~40K | 1.02× | |
| 06 | Azores | ~60K | 1.01× | |
| 07 | Évora District | ~40K | 1.01× | |
| 08 | Castelo Branco District | ~40K | 1.00× | |
| 09 | Viseu District | ~70K | 0.98× | |
| 10 | Madeira | ~60K | 0.98× | |
| 11 | Viana do Castelo District | ~50K | 0.98× | |
| 12 | Setúbal District | ~200K | 0.96× | |
| 13 | Leiria District | ~100K | 0.96× | |
| 14 | Coimbra District | ~100K | 0.96× | |
| 15 | Porto District | ~400K | 0.95× | |
| 16 | Santarém District | ~100K | 0.95× | |
| 17 | Braga District | ~200K | 0.93× | |
| 18 | Aveiro District | ~100K | 0.93× | |
| 19 | Faro District | ~100K | 0.92× | |
| 20 | Lisbon District | ~600K | 0.87× |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 1.98× | |||
| 02 | Internet & Social Media | 1.96× | |||
| 03 | Retail banking | Business & Career | 1.78× | ||
| 04 | Instant messaging | Internet & Social Media | 1.66× | ||
| 05 | EDreams | Travel & Leisure | 1.61× | ||
| 06 | Internet & Social Media | 1.60× | |||
| 07 | Conference and resort hotels | Travel & Leisure | 1.60× | ||
| 08 | Norauto | Cars & Mobility | 1.59× | ||
| 09 | Viral video | Internet & Social Media | 1.58× | ||
| 10 | Rio Ave F.C. | Sports | 1.58× | ||
| 11 | Videotelephony | Technology & Electronics | 1.57× | ||
| 12 | Rayo Vallecano | Travel & Leisure | 1.56× | ||
| 13 | Mobile game | Games | 1.55× | ||
| 14 | First-person shooter games | Games | 1.55× | ||
| 15 | Romance novels | Literature | 1.54× | ||
| 16 | Genetics | Kids & Family | 1.53× | ||
| 17 | Massively multiplayer online games | Games | 1.52× | ||
| 18 | Cholesterol | Food & Beverages | 1.52× | ||
| 19 | Philanthropy | Arts & Culture | 1.52× | ||
| 20 | French cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.31× | |
| Early Adopter Mentality | POWER | 1.23× | |
| Indulgence | JOY | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Creativity | OPEN | 0.95× |
World Wide Web has an estimated audience of 2,126,274 people in Portugal, concentrated in Lisbon District and Porto District.
53.7% of World Wide Web fans are female, 46.3% are male, with an average age of 45.5 years.
World Wide Web fans show strongest brand affinity for Google (1.96×), WhatsApp (1.6×), and Email (1.98×) over the country average.
World Wide Web fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond World Wide Web itself, the audience over-indexes on WhatsApp (1.6×), Email (1.98×), Mobile game (1.55×), and EDreams (1.61×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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