A data profile of the people who buy, follow and care about World Wide Web in Mexico — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 7,335,820 people in Mexico.
The average World Wide Web fan in Mexico is 33.9 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (231.13× the country average).
Demographically, the World Wide Web audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical World Wide Web fan in Mexico is balanced, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the World Wide Web profile in Mexico.
49.0% are female, 51.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 33.9 |
| Estimated audience size | 7,335,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide World Wide Web audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
Where the World Wide Web audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hidalgo | ~200K | 1.39× | |
| 02 | Distrito Federal | ~1.5M | 1.31× | |
| 03 | Veracruz (state) | ~500K | 1.18× | |
| 04 | Puebla | ~400K | 1.15× | |
| 05 | Chiapas | ~300K | 1.14× | |
| 06 | Morelos | ~100K | 1.06× | |
| 07 | Tlaxcala | ~90K | 1.06× | |
| 08 | Guerrero | ~200K | 1.05× | |
| 09 | Yucatan | ~200K | 1.05× | |
| 10 | Campeche | ~60K | 1.04× | |
| 11 | State of Mexico | ~1M | 1.00× | |
| 12 | Jalisco | ~500K | 0.96× | |
| 13 | Chihuahua | ~200K | 0.96× | |
| 14 | Coahuila de Zaragoza | ~200K | 0.95× | |
| 15 | Nayarit | ~70K | 0.95× | |
| 16 | Baja California | ~300K | 0.94× | |
| 17 | Michoacan de Ocampo | ~200K | 0.94× | |
| 18 | Baja California Sur | ~50K | 0.93× | |
| 19 | Colima | ~40K | 0.93× | |
| 20 | Guanajuato | ~300K | 0.92× | |
| 21 | Zacatecas | ~90K | 0.92× | |
| 22 | Aguascalientes | ~90K | 0.92× | |
| 23 | Durango | ~90K | 0.86× | |
| 24 | Nuevo Leon | ~400K | 0.83× |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 485.66× | ||
| 02 | Costa Rica | Travel & Leisure | 426.89× | ||
| 03 | Shopping and fashion | Shopping | 231.13× | ||
| 04 | Game consoles | Technology & Electronics | 166.82× | ||
| 05 | Catholic Church | Politics & Society | 128.61× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 108.19× | ||
| 07 | Valentine's Day | Kids & Family | 102.65× | ||
| 08 | Broadcasting of sports events | Movies & TV | 87.60× | ||
| 09 | Sarcasm | Politics & Society | 83.88× | ||
| 10 | Travel agency | Travel & Leisure | 82.01× | ||
| 11 | Mobile game | Games | 72.02× | ||
| 12 | Banana | Food & Beverages | 66.17× | ||
| 13 | El País | News | 64.31× | ||
| 14 | Dentistry | Business & Career | 52.19× | ||
| 15 | Orange (fruit) | Food & Beverages | 51.26× | ||
| 16 | Pilsner | Food & Beverages | 48.46× | ||
| 17 | Multi-level marketing | Business & Career | 46.60× | ||
| 18 | Sexology | Kids & Family | 39.14× | ||
| 19 | Breastfeeding | Kids & Family | 38.21× | ||
| 20 | Freeware | Technology & Electronics | 32.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 26.61× | |
| Travelling | THRILL | 21.28× | |
| Urban Lifestyle | OPEN | 4.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.91× | |
| Need for Security | CONSERVATISM | 0.91× |
World Wide Web has an estimated audience of 7,335,820 people in Mexico, concentrated in Distrito Federal and State of Mexico.
49.0% of World Wide Web fans are female, 51.0% are male, with an average age of 33.9 years.
World Wide Web fans show strongest brand affinity for Shopping and fashion (231.13×), Costa Rica (426.89×), and Game consoles (166.82×) over the country average.
World Wide Web fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond World Wide Web itself, the audience over-indexes on Costa Rica (426.89×), Game consoles (166.82×), Catholic Church (128.61×), and Sarcasm (83.88×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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