A data profile of the people who buy, follow and care about World Wide Web in Brazil — modelled from more than twelve digital signal sources. World Wide Web has an estimated audience of 16,112,897 people in Brazil.
World Wide Web has an estimated audience of 16,112,897 people in Brazil. 56.8% are female, 43.2% are male, average age 41.9. Top brand affinities: Email, Spanish language, Real property, Wikipedia, Fairy tale.
Top brand affinities include Email, Spanish language, Real property, with strongest over-indexing on Email (2.03× the country average).
Demographically, the World Wide Web audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical World Wide Web fan in Brazil is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Email.
The key figures that characterise the World Wide Web profile in Brazil.
56.8% are female, 43.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.9 |
| Estimated audience size | 16,112,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide World Wide Web audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
The strongest cross-interests of the World Wide Web audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 2.32× | ||
| 02 | Spanish language | Politics & Society | 2.18× | ||
| 03 | Western Union | Business & Career | 2.13× | ||
| 04 | Technology & Electronics | 2.03× | |||
| 05 | Duvet | Home & Garden | 1.94× | ||
| 06 | Singapore | Travel & Leisure | 1.86× | ||
| 07 | Taiwan | Travel & Leisure | 1.86× | ||
| 08 | Liam Neeson | Movies & TV | 1.82× | ||
| 09 | James Marsden | Movies & TV | 1.78× | ||
| 10 | Drywall | Home & Garden | 1.72× | ||
| 11 | Alexander Skarsgård | Movies & TV | 1.70× | ||
| 12 | Wikipedia | Internet & Social Media | 1.63× | ||
| 13 | Fairy tale | Literature | 1.61× | ||
| 14 | Manaus | Travel & Leisure | 1.59× | ||
| 15 | Campeonato Baiano | Sports | 1.54× | ||
| 16 | Netherlands | Travel & Leisure | 1.53× | ||
| 17 | Real property | Home & Garden | 1.52× | ||
| 18 | Futon | Home & Garden | 1.52× | ||
| 19 | Masonry | Home & Garden | 1.51× | ||
| 20 | Gal Costa | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Community Orientation | OPEN | 1.20× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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