World Wide Web Audience in Brazil
World Wide Web has an estimated audience of 16,112,897 people in Brazil. 56.8% are female, 43.2% are male, average age 41.9. Top brand affinities: Sport Club Corinthians Paulista, São Paulo FC, Neymar, WhatsApp, Email.
Top brand affinities include Sport Club Corinthians Paulista, São Paulo FC, Neymar, with strongest over-indexing on Sport Club Corinthians Paulista (1.55× the country average). Demographically, the World Wide Web audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Tradition.
Category: Internet & Social Media · Type: Topic
Demographics of World Wide Web fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.9 |
| Estimated audience size | 16,112,897 |
Audience persona
The typical World Wide Web fan in Brazil is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Sport Club Corinthians Paulista.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club Corinthians Paulista | 1.55× | Sports |
| São Paulo FC | 1.56× | Sports |
| Neymar | 1.86× | Sports |
| 1.52× | Internet & Social Media | |
| 1.88× | Technology & Electronics | |
| Sport Club do Recife | 2.06× | Sports |
| UEFA Champions League | 1.74× | Sports |
| Spotify | 1.75× | Internet & Social Media |
| Telegram | 2.2× | Internet & Social Media |
| Samsung | 1.89× | Technology & Electronics |
| Instant messaging | 1.51× | Internet & Social Media |
| X | 1.75× | Internet & Social Media |
| Electrolux | 2.07× | Home & Garden |
| Fast food | 1.63× | Food & Beverages |
| Energy | 1.63× | Home & Garden |
| Hypermarket | 1.84× | Shopping |
| AliExpress | 1.8× | Shopping |
| TikTok | 1.55× | Internet & Social Media |
| Religion | 1.51× | Business & Career |
| Forró | 1.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.55 |
| Tradition | CONSERVATISM | 1.49 |
| Need for Security | CONSERVATISM | 1.48 |
| Mindfulness | BALANCE | 1.46 |
| Price Sensitivity | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 6.4% |
| Brazil | 5.6% |
See World Wide Web audiences in other countries
More Internet & Social Media audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for World Wide Web. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.