A data profile of the people who buy, follow and care about Manaus in Brazil — modelled from more than twelve digital signal sources. Manaus has an estimated audience of 3,708,473 people in Brazil.
The average Manaus fan in Brazil is 37.7 years old, balanced, and lives primarily in Amazonas.
The audience is concentrated in Amazonas, São Paulo, Minas Gerais.
Top brand affinities include Amazon rainforest, Peru, Polka, with strongest over-indexing on Amazon rainforest (3.32× the country average).
Demographically, the Manaus audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Manaus fan in Brazil is balanced, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Amazon rainforest.
The key figures that characterise the Manaus profile in Brazil.
54.9% are female, 45.1% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.7 |
| Estimated audience size | 3,708,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Manaus audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 79.4% |
| United States | 3.5% |
| Portugal | 2.3% |
Where the Manaus audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amazonas | ~1M | 15.75× | |
| 02 | Roraima | ~20K | 1.97× | |
| 03 | Acre | ~10K | 0.84× | |
| 04 | Rondônia | ~20K | 0.78× | |
| 05 | Pará | ~70K | 0.59× | |
| 06 | Amapá | ~8K | 0.57× | |
| 07 | Santa Catarina | ~70K | 0.41× | |
| 08 | Tocantins | ~10K | 0.41× | |
| 09 | Mato Grosso | ~30K | 0.40× | |
| 10 | Paraná | ~80K | 0.37× | |
| 11 | Federal District | ~20K | 0.37× | |
| 12 | Mato Grosso do Sul | ~20K | 0.37× | |
| 13 | Sergipe | ~10K | 0.37× | |
| 14 | Maranhão | ~30K | 0.36× | |
| 15 | Rio Grande do Norte | ~20K | 0.36× | |
| 16 | Piauí | ~20K | 0.35× | |
| 17 | Alagoas | ~20K | 0.34× | |
| 18 | Pernambuco | ~60K | 0.33× | |
| 19 | Ceará | ~50K | 0.33× | |
| 20 | Paraíba | ~30K | 0.33× | |
| 21 | Rio Grande do Sul | ~70K | 0.32× | |
| 22 | Goiás | ~50K | 0.32× | |
| 23 | São Paulo | ~300K | 0.29× | |
| 24 | Minas Gerais | ~100K | 0.29× | |
| 25 | Bahia | ~70K | 0.29× | |
| 26 | Espírito Santo | ~20K | 0.28× | |
| 27 | Rio de Janeiro | ~90K | 0.27× |
The strongest cross-interests of the Manaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon rainforest | Travel & Leisure | 3.32× | ||
| 02 | Bookcase | Literature | 2.98× | ||
| 03 | Blender | Home & Garden | 2.45× | ||
| 04 | Peru | Travel & Leisure | 2.18× | ||
| 05 | Wardrobe | Fashion & Accessoires | 1.91× | ||
| 06 | Ecuador | Travel & Leisure | 1.79× | ||
| 07 | Atlanta hip hop | Music & Radio | 1.75× | ||
| 08 | Midwest hip hop | Music & Radio | 1.73× | ||
| 09 | Korean hip hop | Music & Radio | 1.72× | ||
| 10 | British hip hop | Music & Radio | 1.72× | ||
| 11 | Social dance | Sports | 1.72× | ||
| 12 | Japanese hip hop | Music & Radio | 1.71× | ||
| 13 | Southern hip hop | Music & Radio | 1.70× | ||
| 14 | Chicano rap | Music & Radio | 1.61× | ||
| 15 | West Coast hip hop | Music & Radio | 1.60× | ||
| 16 | A cappella | Music & Radio | 1.59× | ||
| 17 | Ceará | Travel & Leisure | 1.57× | ||
| 18 | Rowing (sport) | Sports | 1.55× | ||
| 19 | Polka | Music & Radio | 1.51× | ||
| 20 | Tumblr | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.79× | |
| Need for Security | CONSERVATISM | 1.47× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Pet Ownership | JOY | 0.97× |
Manaus has an estimated audience of 3,708,473 people in Brazil, concentrated in Amazonas and São Paulo.
54.9% of Manaus fans are female, 45.1% are male, with an average age of 37.7 years.
Manaus fans show strongest brand affinity for Amazon rainforest (3.32×), Peru (2.18×), and Polka (1.51×) over the country average.
Manaus fans in Brazil are most concentrated in Amazonas (reach ~1M), São Paulo (reach ~300K), and Minas Gerais (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Manaus itself, the audience over-indexes on Peru (2.18×), Polka (1.51×), Tumblr (1.51×), and Ecuador (1.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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