A data profile of the people who buy, follow and care about Rowing (sport) in Brazil — modelled from more than twelve digital signal sources. Rowing (sport) has an estimated audience of 4,259,173 people in Brazil.
Rowing (sport) has an estimated audience of 4,259,173 people in Brazil. 39.2% are female, 60.8% are male, average age 35.2. Top brand affinities: Seleção Brasileira, Neymar, Instagram, CR Flamengo, UEFA Champions League.
Top brand affinities include Seleção Brasileira, Neymar, Instagram, with strongest over-indexing on Seleção Brasileira (1.71× the country average).
Demographically, the Rowing (sport) audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Rowing (sport) fan in Brazil is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Rowing (sport) profile in Brazil.
39.2% are female, 60.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 35.2 |
| Estimated audience size | 4,259,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Rowing (sport) audience comes from Brazil.
| Country | Share |
|---|---|
| Japan | 22.4% |
| United States | 18.5% |
| Brazil | 14.1% |
The strongest cross-interests of the Rowing (sport) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corset | Fashion & Accessoires | 7.11× | ||
| 02 | Bundesliga | Sports | 2.83× | ||
| 03 | CR Flamengo | Sports | 2.36× | ||
| 04 | Sport Club do Recife | Sports | 2.35× | ||
| 05 | Serie A | Sports | 2.15× | ||
| 06 | Manchester City F.C. | Sports | 2.07× | ||
| 07 | Coritiba Foot Ball Club | Sports | 1.93× | ||
| 08 | UEFA Champions League | Sports | 1.90× | ||
| 09 | Pop music | Music & Radio | 1.88× | ||
| 10 | Rock music | Music & Radio | 1.83× | ||
| 11 | Premier League | Sports | 1.75× | ||
| 12 | Country music | Music & Radio | 1.74× | ||
| 13 | Soul music | Music & Radio | 1.74× | ||
| 14 | Seleção Brasileira | Sports | 1.71× | ||
| 15 | Hip hop music | Music & Radio | 1.71× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Neymar | Sports | 1.63× | ||
| 18 | Paris Saint-Germain | Sports | 1.63× | ||
| 19 | Jazz music | Music & Radio | 1.59× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.41× | |
| Risk Appetite | THRILL | 1.40× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.69× | |
| Creativity | OPEN | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rowing (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.