Rascasse Audience Intelligence

Rowing (sport) Audience in Germany

A data profile of the people who buy, follow and care about Rowing (sport) in Germany — modelled from more than twelve digital signal sources. Rowing (sport) has an estimated audience of 880,976 people in Germany.

#3407among Topic in Germany#579in Sports

The average Rowing (sport) fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Süper Lig, Fenerbahçe S.K., Trabzonspor, with strongest over-indexing on Süper Lig (14.14× the country average).

Demographically, the Rowing (sport) audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rowing (sport) fan in Germany is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Süper Lig.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rowing (sport) profile in Germany.

Audience size
881K
in Germany
Gender
40.5%♀
59.5% male
Age
33.9
average years
Country rank
#7259
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rowing (sport) fans

40.5% are female, 59.5% are male, average age 33.9.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Rowing (sport) audience in Germany
MetricValue
Female40.5%
Male59.5%
Average age33.9
Estimated audience size880,976
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Rowing (sport) audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4917%
50+9%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Rowing (sport) audience comes from Germany.

Worldwide audience distribution share by country for Rowing (sport)
CountryShare
Japan22.1%
United States18.2%
Brazil13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rowing (sport) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rowing (sport) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.09×
02Saarland~10K1.07×
03Berlin~40K1.03×
04Mecklenburg-Vorpommern~20K1.03×
05Sachsen-Anhalt~20K1.01×
06Thüringen~20K1.01×
07Brandenburg~30K1.00×
08Hamburg~20K0.99×
09Schleswig-Holstein~30K0.98×
10Rheinland-Pfalz~40K0.97×
11Sachsen~40K0.97×
12Niedersachsen~80K0.93×
13Hessen~60K0.93×
14Baden-Württemberg~100K0.90×
15Bayern~100K0.89×
16Nordrhein-Westfalen~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Rowing (sport), Germany
0.85×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rowing (sport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rowing (sport) audience
#·InterestCategoryAffinity×
01NetballSports27.21×
02RaincoatFashion & Accessoires18.43×
03Korean fried chickenFood & Beverages18.43×
04James StewartMovies & TV18.43×
05Süper LigSports14.14×
06TrabzonsporSports12.92×
07Fenerbahçe S.K.Sports12.12×
08Beşiktaş J.K.Sports11.98×
09Squash (sport)Sports10.32×
10Free PeopleFashion & Accessoires9.38×
11SC MagdeburgSports9.13×
12TRT HaberMovies & TV9.09×
13Table tennisSports9.02×
14HürriyetNews8.67×
15Gated communityHome & Garden7.32×
16The Open ChampionshipSports7.28×
17La LigaSports4.71×
18SwimmingSports2.89×
19TipicoGames2.75×
20FIFA World CupSports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rowing (sport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rowing (sport) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.44×
IndividualismJOY1.37×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rowing (sport) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
DIY MentalityTHRILL0.88×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rowing (sport) have in Germany?

Rowing (sport) has an estimated audience of 880,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rowing (sport) fans?

40.5% of Rowing (sport) fans are female, 59.5% are male, with an average age of 33.9 years.

03

Which brands do Rowing (sport) fans like most?

Rowing (sport) fans show strongest brand affinity for Süper Lig (14.14×), Fenerbahçe S.K. (12.12×), and Trabzonspor (12.92×) over the country average.

04

Where do Rowing (sport) fans live in Germany?

Rowing (sport) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rowing (sport) fans also like?

Beyond Rowing (sport) itself, the audience over-indexes on Fenerbahçe S.K. (12.12×), Trabzonspor (12.92×), Beşiktaş J.K. (11.98×), and Table tennis (9.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Rowing (sport) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rowing (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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