Rowing (sport) Audience in Germany
Rowing (sport) has an estimated audience of 880,976 people in Germany. 40.5% are female, 59.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Therme Erding, La Crosse, Wisconsin, Gil Ofarim, CAC 40, Snow White (Fables).
The average Rowing (sport) fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Therme Erding, La Crosse, Wisconsin, Gil Ofarim, with strongest over-indexing on Therme Erding (15.46× the country average). Demographically, the Rowing (sport) audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Sports Activity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Rowing (sport) fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 33.9 |
| Estimated audience size | 880,976 |
Audience persona
The typical Rowing (sport) fan in Germany is more male, around 33.9 years old, with strong Sports Activity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,319 | 0.49× |
| Bayern | 79,989 | 0.56× |
| Baden-Württemberg | 65,144 | 0.54× |
| Niedersachsen | 54,829 | 0.64× |
| Berlin | 46,690 | 1.19× |
| Hessen | 44,833 | 0.67× |
| Rheinland-Pfalz | 32,640 | 0.74× |
| Sachsen | 30,768 | 0.71× |
| Brandenburg | 28,986 | 1.06× |
| Thüringen | 26,347 | 1.17× |
| Sachsen-Anhalt | 25,588 | 1.12× |
| Schleswig-Holstein | 23,296 | 0.74× |
| Mecklenburg-Vorpommern | 22,505 | 1.34× |
| Saarland | 19,886 | 1.84× |
| Hamburg | 18,396 | 0.92× |
| Bremen | 17,076 | 2.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 15.46× | Travel & Leisure |
| La Crosse, Wisconsin | 10× | Travel & Leisure |
| Gil Ofarim | 2.15× | Music & Radio |
| CAC 40 | 2.24× | Business & Career |
| Snow White (Fables) | 2.93× | Literature |
| Hoosier | 18.43× | Politics & Society |
| Urban horticulture | 1.89× | Home & Garden |
| Building insulation | 4.54× | Home & Garden |
| Progressive rock | 1.6× | Music & Radio |
| Stradivarius | 1.59× | Shopping |
| Buddy – The Buddy Holly Story | 4.66× | Music & Radio |
| Škoda Kodiaq | 1.88× | Cars & Mobility |
| Erdemli | 15.6× | Travel & Leisure |
| Humulus lupulus | 12.58× | Food & Beverages |
| Handmade Gifts | 1.64× | Kids & Family |
| Alaska | 2.85× | Travel & Leisure |
| Google Analytics | 1.83× | Internet & Social Media |
| Home Delivery | 1.93× | Food & Beverages |
| Erdek | 17.07× | Travel & Leisure |
| The Equalizer | 3.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.42 |
| Price Sensitivity | PREMIUM | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.2 |
| Luxury Orientation | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 22.1% |
| United States | 18.2% |
| Brazil | 13.9% |
See Rowing (sport) audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rowing (sport) have in Germany?
Rowing (sport) has an estimated audience of 880,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rowing (sport) fans?
40.5% of Rowing (sport) fans are female, 59.5% are male, with an average age of 33.9 years.
Which brands do Rowing (sport) fans like most?
Rowing (sport) fans show strongest brand affinity for Therme Erding (15.46×), La Crosse, Wisconsin (10×), and Gil Ofarim (2.15×) over the country average.
Where do Rowing (sport) fans live in Germany?
Rowing (sport) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,319), Bayern (reach 79,989), and Baden-Württemberg (reach 65,144). These three regions account for the largest share of the active audience.
What other brands do Rowing (sport) fans also like?
Beyond Rowing (sport) itself, the audience over-indexes on La Crosse, Wisconsin (10×), Gil Ofarim (2.15×), CAC 40 (2.24×), and Snow White (Fables) (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rowing (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.