Squash (sport) Audience in Germany
Squash (sport) has an estimated audience of 602,576 people in Germany. 39.8% are female, 60.2% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paddle tennis, Jannik Sinner, Kevin Costner, Indian Wells Masters, Tennis Warehouse.
The average Squash (sport) fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paddle tennis, Jannik Sinner, Kevin Costner, with strongest over-indexing on Paddle tennis (84.58× the country average). Demographically, the Squash (sport) audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Squash (sport) fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 38.7 |
| Estimated audience size | 602,576 |
Audience persona
The typical Squash (sport) fan in Germany is more male, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Paddle tennis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,194 | 1.07× |
| Bayern | 126,408 | 1.31× |
| Baden-Württemberg | 108,819 | 1.32× |
| Hessen | 56,160 | 1.22× |
| Niedersachsen | 54,291 | 0.93× |
| Berlin | 38,527 | 1.43× |
| Sachsen | 30,532 | 1.03× |
| Rheinland-Pfalz | 26,560 | 0.88× |
| Schleswig-Holstein | 20,056 | 0.93× |
| Hamburg | 19,986 | 1.47× |
| Brandenburg | 15,206 | 0.81× |
| Sachsen-Anhalt | 10,682 | 0.68× |
| Thüringen | 10,564 | 0.69× |
| Mecklenburg-Vorpommern | 7,504 | 0.65× |
| Saarland | 5,791 | 0.78× |
| Bremen | 4,079 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddle tennis | 84.58× | Sports |
| Jannik Sinner | 15.22× | Sports |
| Kevin Costner | 20× | Movies & TV |
| Indian Wells Masters | 106.18× | Sports |
| Tennis Warehouse | 76.88× | Shopping |
| Vagabond (manga) | 28.54× | Literature |
| Aryna Sabalenka | 15.06× | Sports |
| Afghanistan national cricket team | 33.23× | Sports |
| Fitness First | 10.6× | Sports |
| Iga Swiatek | 21.83× | Sports |
| Tecnifibre | 127.94× | Sports |
| Pakistan national cricket team | 22.13× | Sports |
| FIVB Volleyball Women's World Championship | 48.33× | Sports |
| Holger Rune | 27.98× | Sports |
| Lebanon national football team | 17.98× | Sports |
| Elina Svitolina | 29.94× | Sports |
| Pickleball | 20× | Sports |
| Lindsay Davenport | 87.98× | Sports |
| Miami Open (tennis) | 39.59× | Sports |
| Mikasa Sports | 48.18× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.05 |
| Career Orientation | POWER | 1.9 |
| Sustainability | BALANCE | 1.8 |
| Urban Lifestyle | OPEN | 1.58 |
| Sports Activity | POWER | 1.41 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 15.8% |
| United States | 8.9% |
| Italy | 7.5% |
See Squash (sport) audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Squash (sport) have in Germany?
Squash (sport) has an estimated audience of 602,576 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Squash (sport) fans?
39.8% of Squash (sport) fans are female, 60.2% are male, with an average age of 38.7 years.
Which brands do Squash (sport) fans like most?
Squash (sport) fans show strongest brand affinity for Paddle tennis (84.58×), Jannik Sinner (15.22×), and Kevin Costner (20×) over the country average.
Where do Squash (sport) fans live in Germany?
Squash (sport) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,194), Bayern (reach 126,408), and Baden-Württemberg (reach 108,819). These three regions account for the largest share of the active audience.
What other brands do Squash (sport) fans also like?
Beyond Squash (sport) itself, the audience over-indexes on Jannik Sinner (15.22×), Kevin Costner (20×), Indian Wells Masters (106.18×), and Tennis Warehouse (76.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Squash (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.