Squash (sport) Audience in United States

Squash (sport) logo

Squash (sport) has an estimated audience of 2,009,786 people in United States. 45.5% are female, 54.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Professional Squash Association, Transformers (comics), Pakistan Zindabad, Food and drink, Pakistan national cricket team.

The average Squash (sport) fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Professional Squash Association, Transformers (comics), Pakistan Zindabad, with strongest over-indexing on Professional Squash Association (218.46× the country average). Demographically, the Squash (sport) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Squash (sport) fans

Demographic split for Squash (sport) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.7
Estimated audience size2,009,786

Audience persona

The typical Squash (sport) fan in United States is balanced, around 37.7 years old, with strong Sports Activity tendencies and a notable affinity for Professional Squash Association.

Top regions in United States

Top regions ranked by reach for Squash (sport) in United States
RegionReachAffinity
California289,1621.31×
Texas205,8041.19×
Florida157,0361.15×
New York155,3611.38×
Illinois68,5291.02×
Georgia67,9371.1×
Pennsylvania66,8120.99×
North Carolina60,4731×
New Jersey58,2111.14×
Ohio54,6150.88×
Virginia54,1201.11×
Michigan53,8311.02×
Massachusetts52,0751.32×
Washington46,1291.14×
Arizona39,0080.95×
Maryland38,3791.11×
Tennessee36,9890.92×
Indiana33,3340.91×
Minnesota33,2301.15×
Wisconsin29,3910.97×
Colorado28,6120.9×
Missouri28,3320.87×
Alabama26,9380.96×
South Carolina26,5560.88×
Louisiana26,3581.02×
Connecticut25,5091.27×
Kentucky23,1780.92×
Oregon22,1190.96×
Oklahoma20,1530.9×
Nevada18,1660.93×
Utah16,1040.89×
Mississippi15,9840.97×
Arkansas15,7740.95×
Iowa14,7780.89×
Kansas13,2600.84×
Hawaii10,1821.18×
New Mexico9,1330.91×
Nebraska8,7940.87×
Idaho8,4220.84×
Maine8,0451.12×
Washington, District of Columbia7,6321.26×
New Hampshire7,4630.94×
West Virginia7,1910.77×
Rhode Island6,7251.05×
Delaware4,8810.88×
South Dakota4,5390.98×
Montana4,4770.8×
North Dakota4,2401.03×
Alaska3,3490.78×
Vermont3,2680.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Squash (sport) audience
BrandAffinityCategory
Professional Squash Association218.46×Sports
Transformers (comics)18.89×Literature
Pakistan Zindabad28.75×Politics & Society
Food and drink1.7×Food & Beverages
Pakistan national cricket team16.02×Sports
Gulf Arabic11.28×Travel & Leisure
United States1.78×Travel & Leisure
Jahangir Khan163.04×Sports
Movies1.51×Movies & TV
Dawn News32.91×News
Punjab, Pakistan9.57×Travel & Leisure
Online shopping1.54×Shopping
Beauty1.53×Beauty & Wellness
Vagabond (manga)16.37×Literature
Kristi Noem3.54×Politics & Society
Geo TV15.59×Movies & TV
Racket (sports equipment)8.91×Sports
IS (Infinite Stratos)7.36×Literature
Government of Pakistan36.2×Politics & Society
New York City1.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Squash (sport) audience
TraitClusterScore
Sports ActivityPOWER1.83
Design AffinityPREMIUM1.3
Healthy LifestyleBALANCE1.26
Price SensitivityPREMIUM1.23
ExtroversionTHRILL1.17
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Squash (sport)
CountryShare
India15.8%
United States8.9%
Italy7.5%

See Squash (sport) audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Squash (sport) have in United States?

Squash (sport) has an estimated audience of 2,009,786 people in United States, concentrated in California and Texas.

What is the gender split and age of Squash (sport) fans?

45.5% of Squash (sport) fans are female, 54.5% are male, with an average age of 37.7 years.

Which brands do Squash (sport) fans like most?

Squash (sport) fans show strongest brand affinity for Professional Squash Association (218.46×), Transformers (comics) (18.89×), and Pakistan Zindabad (28.75×) over the country average.

Where do Squash (sport) fans live in United States?

Squash (sport) fans in United States are most concentrated in California (reach 289,162), Texas (reach 205,804), and Florida (reach 157,036). These three regions account for the largest share of the active audience.

What other brands do Squash (sport) fans also like?

Beyond Squash (sport) itself, the audience over-indexes on Transformers (comics) (18.89×), Pakistan Zindabad (28.75×), Food and drink (1.7×), and Pakistan national cricket team (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Squash (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.