Rascasse Audience Intelligence

Squash (sport) Audience in United States

A data profile of the people who buy, follow and care about Squash (sport) in United States — modelled from more than twelve digital signal sources. Squash (sport) has an estimated audience of 2,009,786 people in United States.

#171among Sport in United States#6305among Topic in United States#1276in Sports

The average Squash (sport) fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Professional Squash Association, Transformers (comics), Pakistan Zindabad, with strongest over-indexing on Professional Squash Association (218.46× the country average).

Demographically, the Squash (sport) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Squash (sport) fan in United States is balanced, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Professional Squash Association.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Squash (sport) profile in United States.

Audience size
2M
in United States
Gender
45.5%♀
54.5% male
Age
37.7
average years
Country rank
#14173
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Squash (sport) fans

45.5% are female, 54.5% are male, average age 37.7.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Squash (sport) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age37.7
Estimated audience size2,009,786
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Squash (sport) audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Squash (sport) audience comes from United States.

Worldwide audience distribution share by country for Squash (sport)
CountryShare
India15.8%
United States8.9%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Squash (sport) audience in United States is strongest.

Fig. 05

Top regions by affinity

Squash (sport) fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.30×
02California~300K1.27×
03Massachusetts~50K1.27×
04Connecticut~20K1.22×
05Hawaii~10K1.20×
06Washington, District of Columbia~7K1.17×
07Texas~200K1.15×
08New Jersey~60K1.14×
09Minnesota~30K1.13×
10Maine~8K1.11×
11Maryland~40K1.09×
12Virginia~50K1.08×
13North Dakota~4K1.08×
14Florida~100K1.07×
15Georgia~70K1.07×
16Washington~40K1.06×
17Rhode Island~7K1.06×
18South Dakota~5K1.06×
19Louisiana~30K1.05×
20New Mexico~10K1.05×
21Michigan~50K1.00×
22Illinois~70K0.99×
23North Carolina~60K0.99×
24Mississippi~20K0.99×
25Pennsylvania~70K0.98×
26Arkansas~20K0.98×
27Wisconsin~30K0.97×
28Vermont~3K0.97×
29Alabama~30K0.96×
30Arizona~40K0.94×
31Kentucky~20K0.93×
32Nevada~20K0.93×
33Delaware~5K0.93×
34Oregon~20K0.92×
35Iowa~20K0.92×
36Nebraska~9K0.92×
37New Hampshire~7K0.92×
38Indiana~30K0.91×
39Oklahoma~20K0.91×
40Tennessee~40K0.90×
41Utah~20K0.90×
42Alaska~4K0.90×
43South Carolina~30K0.89×
44Kansas~10K0.89×
45Idaho~9K0.88×
46Montana~5K0.87×
47Ohio~50K0.86×
48Colorado~30K0.85×
49Missouri~30K0.84×
50West Virginia~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Squash (sport), United States
0.84×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Squash (sport) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Squash (sport) audience
#·InterestCategoryAffinity×
01Professional Squash AssociationSports218.46×
02Jahangir KhanSports163.04×
03Dawn NewsNews32.91×
04Pakistan ZindabadPolitics & Society28.75×
05Transformers (comics)Literature18.89×
06KahaaniMovies & TV18.10×
07Vagabond (manga)Literature16.37×
08Pakistan national cricket teamSports16.02×
09Geo TVMovies & TV15.59×
10Gulf ArabicTravel & Leisure11.28×
11Punjab, PakistanTravel & Leisure9.57×
12Racket (sports equipment)Sports8.91×
13IS (Infinite Stratos)Literature7.36×
14Kristi NoemPolitics & Society3.54×
15Nancy MacePolitics & Society3.35×
16United StatesTravel & Leisure1.78×
17Food and drinkFood & Beverages1.70×
18Online shoppingShopping1.54×
19BeautyBeauty & Wellness1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Squash (sport) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Squash (sport) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.13×
IndulgenceJOY1.56×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Squash (sport) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
DIY MentalityTHRILL1.07×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Squash (sport) have in United States?

Squash (sport) has an estimated audience of 2,009,786 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Squash (sport) fans?

45.5% of Squash (sport) fans are female, 54.5% are male, with an average age of 37.7 years.

03

Which brands do Squash (sport) fans like most?

Squash (sport) fans show strongest brand affinity for Professional Squash Association (218.46×), Transformers (comics) (18.89×), and Pakistan Zindabad (28.75×) over the country average.

04

Where do Squash (sport) fans live in United States?

Squash (sport) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Squash (sport) fans also like?

Beyond Squash (sport) itself, the audience over-indexes on Transformers (comics) (18.89×), Pakistan Zindabad (28.75×), Kahaani (18.1×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Squash (sport) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Squash (sport). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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