Rascasse Audience Intelligence

Dawn News Audience in United States

A data profile of the people who buy, follow and care about Dawn News in United States — modelled from more than twelve digital signal sources. Dawn News has an estimated audience of 290,197 people in United States.

#222among Newspaper in United States#1638among Website / Newspaper / Magazine in United States#457in News

The average Dawn News fan in United States is 34.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Etihad Airways, Squash (sport), God in Islam, with strongest over-indexing on Etihad Airways (45.77× the country average).

Demographically, the Dawn News audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dawn News fan in United States is balanced, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Etihad Airways.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dawn News profile in United States.

Audience size
290K
in United States
Gender
51.7%♀
48.3% male
Age
34.9
average years
Country rank
#49191
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Dawn News

51.7% are female, 48.3% are male, average age 34.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Dawn News audience in United States
MetricValue
Female51.7%
Male48.3%
Average age34.9
Estimated audience size290,197
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Dawn News audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Dawn News audience comes from United States.

Worldwide audience distribution share by country for Dawn News
CountryShare
Pakistan38.5%
India13.2%
United States6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dawn News audience in United States is strongest.

Fig. 05

Top regions by affinity

Dawn News fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K3.25×
02Delaware~3K3.00×
03New Jersey~30K2.93×
04Maryland~20K2.80×
05Virginia~20K2.78×
06Illinois~30K2.56×
07Washington, District of Columbia~2K2.42×
08Texas~70K2.35×
09New York~40K1.84×
10Michigan~10K1.53×
11Missouri~7K1.26×
12Massachusetts~8K1.23×
13Pennsylvania~10K1.22×
14Minnesota~6K1.17×
15Washington~8K1.15×
16Kansas~3K1.13×
17California~40K1.11×
18Georgia~10K1.11×
19North Carolina~10K1.07×
20Arkansas~3K0.94×
21West Virginia~2K0.94×
22Oklahoma~3K0.87×
23Ohio~9K0.85×
24South Dakota<1K0.84×
25Alaska<1K0.84×
26Vermont<1K0.84×
27North Dakota<1K0.83×
28Wisconsin~4K0.80×
29Nevada~3K0.80×
30Montana<1K0.80×
31Idaho~1K0.79×
32Indiana~5K0.76×
33Maine<1K0.76×
34Rhode Island<1K0.75×
35Hawaii~1K0.73×
36New Hampshire<1K0.72×
37New Mexico~1K0.70×
38Florida~20K0.68×
39Mississippi~2K0.68×
40Nebraska~1K0.67×
41Tennessee~5K0.66×
42Louisiana~3K0.63×
43South Carolina~3K0.61×
44Oregon~2K0.61×
45Arizona~4K0.60×
46Iowa~2K0.60×
47Utah~2K0.59×
48Kentucky~2K0.58×
49Alabama~3K0.55×
50Colorado~2K0.46×
Fig. 06

Affinity by region

Affinity by region — Dawn News, United States
0.46×1.00×3.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dawn News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dawn News audience
#·InterestCategoryAffinity×
01Al ArabiyaMovies & TV53.05×
02Etihad AirwaysTravel & Leisure45.77×
03God in IslamPolitics & Society43.25×
04Squash (sport)Sports32.91×
05Al JazeeraMovies & TV31.12×
06Islamic bankingBusiness & Career28.54×
07Cricket World CupSports19.69×
08Arabic coffeeFood & Beverages11.99×
09HinduismPolitics & Society11.44×
10Air CanadaTravel & Leisure9.03×
11EmiratesTravel & Leisure8.98×
12Transformers (toy line)Kids & Family8.86×
13Qatar AirwaysTravel & Leisure8.41×
14Bollywood moviesMovies & TV6.59×
15BBCMovies & TV5.88×
16ForbesBusiness & Career4.45×
17TV game showsMovies & TV4.05×
18LinuxTechnology & Electronics3.60×
19RadioTechnology & Electronics2.71×
20FIFA World CupSports2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dawn News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dawn News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Urban LifestyleOPEN2.38×
Need for SecurityCONSERVATISM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dawn News audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
IndividualismJOY0.78×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dawn News have in United States?

Dawn News has an estimated audience of 290,197 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dawn News fans?

51.7% of Dawn News fans are female, 48.3% are male, with an average age of 34.9 years.

03

Which brands do Dawn News fans like most?

Dawn News fans show strongest brand affinity for Etihad Airways (45.77×), Squash (sport) (32.91×), and God in Islam (43.25×) over the country average.

04

Where do Dawn News fans live in United States?

Dawn News fans in United States are most concentrated in Texas (reach ~70K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dawn News fans also like?

Beyond Dawn News itself, the audience over-indexes on Squash (sport) (32.91×), God in Islam (43.25×), Hinduism (11.44×), and Al Jazeera (31.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Dawn News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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