Dawn News Audience in United States
Dawn News has an estimated audience of 342,192 people in United States. 51.7% are female, 48.3% are male, average age 34.9. Top regions: Texas, California, New York. Top brand affinities: PSV Eindhoven, Back to the Future, Enterprise Rent-A-Car, Indeed.com, Western Union.
The average Dawn News fan in United States is 34.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include PSV Eindhoven, Back to the Future, Enterprise Rent-A-Car, with strongest over-indexing on PSV Eindhoven (73.35× the country average). Demographically, the Dawn News audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Dawn News fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 34.9 |
| Estimated audience size | 342,192 |
Audience persona
The typical Dawn News fan in United States is balanced, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 75,065 | 2.55× |
| California | 40,765 | 1.08× |
| New York | 40,566 | 2.12× |
| Illinois | 34,346 | 3.01× |
| New Jersey | 26,020 | 2.99× |
| Virginia | 24,109 | 2.89× |
| Florida | 17,137 | 0.74× |
| Maryland | 17,032 | 2.89× |
| Michigan | 15,175 | 1.7× |
| Pennsylvania | 13,551 | 1.18× |
| Connecticut | 12,091 | 3.52× |
| Georgia | 11,409 | 1.08× |
| North Carolina | 10,609 | 1.03× |
| Massachusetts | 8,534 | 1.27× |
| Washington | 8,173 | 1.19× |
| Ohio | 8,118 | 0.77× |
| Missouri | 6,364 | 1.15× |
| Minnesota | 5,078 | 1.04× |
| Indiana | 4,551 | 0.73× |
| Tennessee | 4,061 | 0.59× |
| Delaware | 3,529 | 3.74× |
| Oklahoma | 3,352 | 0.88× |
| Wisconsin | 3,156 | 0.61× |
| Arizona | 3,149 | 0.45× |
| Washington, District of Columbia | 2,416 | 2.35× |
| Arkansas | 2,396 | 0.85× |
| South Carolina | 2,393 | 0.46× |
| Nevada | 2,311 | 0.7× |
| Alabama | 1,989 | 0.42× |
| Kansas | 1,945 | 0.72× |
| Oregon | 1,759 | 0.45× |
| Colorado | 1,654 | 0.31× |
| Kentucky | 1,510 | 0.35× |
| Louisiana | 1,003 | 0.23× |
| West Virginia | 877 | 0.55× |
| Iowa | 793 | 0.28× |
| New Mexico | 758 | 0.44× |
| South Dakota | 522 | 0.66× |
| Rhode Island | 494 | 0.45× |
| Mississippi | 490 | 0.17× |
| Nebraska | 436 | 0.25× |
| Utah | 371 | 0.12× |
| Hawaii | 345 | 0.23× |
| New Hampshire | 300 | 0.22× |
| Alaska | 264 | 0.36× |
| Maine | 204 | 0.17× |
| Montana | 200 | 0.21× |
| North Dakota | 169 | 0.24× |
| Idaho | 162 | 0.09× |
| Vermont | 137 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 73.35× | Sports |
| Back to the Future | 17.36× | Movies & TV |
| Enterprise Rent-A-Car | 7.16× | Cars & Mobility |
| Indeed.com | 4.84× | Business & Career |
| Western Union | 8.53× | Business & Career |
| Bollywood movies | 7.3× | Movies & TV |
| Al Arabiya | 51.72× | Movies & TV |
| Al Jazeera | 29.62× | Movies & TV |
| Google Maps | 3.72× | Internet & Social Media |
| Feyenoord | 39.9× | Sports |
| Kia Sportage | 18.32× | Cars & Mobility |
| Google Flights | 4.96× | Travel & Leisure |
| God in Islam | 25.93× | Politics & Society |
| Capital One | 3.27× | Business & Career |
| Wells Fargo | 2.57× | Business & Career |
| FC Bayern Munich | 4.44× | Sports |
| Islamic banking | 26.29× | Business & Career |
| Google News | 3.69× | News |
| Real property | 3.35× | Home & Garden |
| Squash (sport) | 13.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.95 |
| Quality Awareness | PREMIUM | 1.85 |
| Patriotism | CONSERVATISM | 1.76 |
| Urban Lifestyle | OPEN | 1.67 |
| Travelling | THRILL | 1.64 |
| Early Adopter Mentality | POWER | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Pakistan | 35.6% |
| India | 16.8% |
| United States | 7.5% |
See Dawn News audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does Dawn News have in United States?
Dawn News has an estimated audience of 342,192 people in United States, concentrated in Texas and California.
What is the gender split and age of Dawn News fans?
51.7% of Dawn News fans are female, 48.3% are male, with an average age of 34.9 years.
Which brands do Dawn News fans like most?
Dawn News fans show strongest brand affinity for PSV Eindhoven (73.35×), Back to the Future (17.36×), and Enterprise Rent-A-Car (7.16×) over the country average.
Where do Dawn News fans live in United States?
Dawn News fans in United States are most concentrated in Texas (reach 75,065), California (reach 40,765), and New York (reach 40,566). These three regions account for the largest share of the active audience.
What other brands do Dawn News fans also like?
Beyond Dawn News itself, the audience over-indexes on Back to the Future (17.36×), Enterprise Rent-A-Car (7.16×), Indeed.com (4.84×), and Western Union (8.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dawn News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.