Transformers (toy line) Audience in United States

Transformers (toy line) logo

Transformers (toy line) has an estimated audience of 3,873,746 people in United States. 33.9% are female, 66.1% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Transformers (film series), Superman, spiderman movies, Transformers: Animated, Beetlejuice.

The average Transformers (toy line) fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Transformers (film series), Superman, spiderman movies, with strongest over-indexing on Transformers (film series) (73.08× the country average). Demographically, the Transformers (toy line) audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Transformers (toy line) fans

Demographic split for Transformers (toy line) audience in United States
MetricValue
Female33.9%
Male66.1%
Average age36.4
Estimated audience size3,873,746

Audience persona

The typical Transformers (toy line) fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Transformers (film series).

Top regions in United States

Top regions ranked by reach for Transformers (toy line) in United States
RegionReachAffinity
California519,6721.22×
Texas451,2141.35×
Florida270,1141.03×
New York176,0680.81×
Illinois129,9971.01×
Georgia129,0771.08×
North Carolina123,0291.06×
Pennsylvania116,9430.9×
Ohio116,6340.98×
Arizona112,7121.43×
Michigan101,4151×
Virginia88,3760.94×
Washington82,6901.06×
Tennessee81,2711.05×
New Jersey78,9470.8×
Indiana77,3541.09×
Missouri68,4811.1×
Alabama66,7921.23×
Maryland60,8750.91×
Colorado60,0670.98×
South Carolina56,8630.98×
Massachusetts56,0010.73×
Oklahoma54,1681.26×
Wisconsin52,0390.89×
Louisiana51,6431.03×
Minnesota50,8650.92×
Kentucky49,9531.03×
Oregon46,1451.04×
Utah44,4691.28×
Nevada41,5491.11×
Arkansas37,3481.17×
Kansas34,4981.13×
Iowa32,8991.03×
Mississippi32,1671.01×
Connecticut31,0460.8×
New Mexico25,9321.33×
Idaho22,6031.16×
Nebraska18,9160.97×
West Virginia16,4520.91×
Hawaii15,3820.92×
New Hampshire11,5300.76×
Maine10,1640.73×
South Dakota9,8541.1×
Montana9,7120.9×
Alaska9,4221.14×
Rhode Island8,8780.72×
Delaware7,8830.74×
North Dakota7,8280.98×
Washington, District of Columbia7,4020.64×
Wyoming5,3940.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transformers (toy line) audience
BrandAffinityCategory
Transformers (film series)73.08×Movies & TV
Superman4.2×Movies & TV
spiderman movies16.5×Movies & TV
Transformers: Animated49.4×Movies & TV
Beetlejuice4.35×Movies & TV
ThunderCats24.25×Movies & TV
Scooby-Doo4.38×Movies & TV
Marvel Legends21.59×Movies & TV
Godzilla4.21×Movies & TV
Superman (TV series)5.98×Movies & TV
Lego Marvel Super Heroes22.79×Kids & Family
Batman10.78×Movies & TV
Peacemaker2.91×Movies & TV
Chumba Casino6.77×Travel & Leisure
Supergirl6.5×Movies & TV
Lego Batman20.02×Kids & Family
Fantastic Four6.3×Literature
Anime and manga fandom4.14×Literature
United States1.78×Travel & Leisure
Anime convention4.08×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transformers (toy line) audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Urban LifestyleOPEN1.49
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.32
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Transformers (toy line)
CountryShare
United States26.3%
India8.9%
Brazil8.7%

See Transformers (toy line) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Transformers (toy line) have in United States?

Transformers (toy line) has an estimated audience of 3,873,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Transformers (toy line) fans?

33.9% of Transformers (toy line) fans are female, 66.1% are male, with an average age of 36.4 years.

Which brands do Transformers (toy line) fans like most?

Transformers (toy line) fans show strongest brand affinity for Transformers (film series) (73.08×), Superman (4.2×), and spiderman movies (16.5×) over the country average.

Where do Transformers (toy line) fans live in United States?

Transformers (toy line) fans in United States are most concentrated in California (reach 519,672), Texas (reach 451,214), and Florida (reach 270,114). These three regions account for the largest share of the active audience.

What other brands do Transformers (toy line) fans also like?

Beyond Transformers (toy line) itself, the audience over-indexes on Superman (4.2×), spiderman movies (16.5×), Transformers: Animated (49.4×), and Beetlejuice (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Transformers (toy line). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.