Transformers (toy line) Audience in Germany
Transformers (toy line) has an estimated audience of 721,045 people in Germany. 52.2% are female, 47.8% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Angry Birds, Bumblebee (Transformers), Adventure Time, Barbie.
The average Transformers (toy line) fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Angry Birds, Bumblebee (Transformers), with strongest over-indexing on Scooby-Doo (15.29× the country average). Demographically, the Transformers (toy line) audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Transformers (toy line) fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 36.0 |
| Estimated audience size | 721,045 |
Audience persona
The typical Transformers (toy line) fan in Germany is balanced, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,730 | 1.06× |
| Bayern | 113,697 | 0.98× |
| Baden-Württemberg | 98,964 | 1.01× |
| Niedersachsen | 74,481 | 1.06× |
| Hessen | 60,060 | 1.09× |
| Sachsen | 37,586 | 1.06× |
| Rheinland-Pfalz | 36,142 | 1× |
| Berlin | 29,864 | 0.93× |
| Brandenburg | 23,394 | 1.05× |
| Schleswig-Holstein | 22,759 | 0.88× |
| Sachsen-Anhalt | 20,080 | 1.07× |
| Thüringen | 18,230 | 0.99× |
| Mecklenburg-Vorpommern | 14,887 | 1.08× |
| Hamburg | 14,847 | 0.91× |
| Saarland | 8,145 | 0.92× |
| Bremen | 5,602 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 15.29× | Movies & TV |
| Angry Birds | 30.49× | Games |
| Bumblebee (Transformers) | 44.34× | Movies & TV |
| Adventure Time | 32.7× | Movies & TV |
| Barbie | 5.01× | Movies & TV |
| Oblivion (2013 film) | 11.03× | Movies & TV |
| Captain America (1990 film) | 22.36× | Movies & TV |
| Lego City | 23.07× | Kids & Family |
| Simba | 40.73× | Movies & TV |
| Harry Potter | 2.64× | Movies & TV |
| Comic strip | 18.43× | Literature |
| Marisa Tomei | 24.69× | Movies & TV |
| Matthew McConaughey | 12.59× | Movies & TV |
| Wolverine (comic book) | 18.53× | Literature |
| Benedict Cumberbatch | 15.44× | Movies & TV |
| Wuxia | 38.74× | Literature |
| Lego minifigure | 21.36× | Kids & Family |
| Lego Space | 37.11× | Kids & Family |
| Lego Super Heroes | 43.49× | Kids & Family |
| The Fairly OddParents | 32.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.84 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Sustainability | BALANCE | 1.63 |
| Individualism | JOY | 1.56 |
| Sports Activity | POWER | 1.53 |
| Urban Lifestyle | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| India | 8.9% |
| Brazil | 8.7% |
See Transformers (toy line) audiences in other countries
- Transformers (toy line) — United States
- Transformers (toy line) — United Kingdom
- Transformers (toy line) — France
- Transformers (toy line) — Italy
- Transformers (toy line) — Spain
- Transformers (toy line) — Brazil
- Transformers (toy line) — Japan
- Transformers (toy line) — South Korea
- Transformers (toy line) — India
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Transformers (toy line) have in Germany?
Transformers (toy line) has an estimated audience of 721,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Transformers (toy line) fans?
52.2% of Transformers (toy line) fans are female, 47.8% are male, with an average age of 36.0 years.
Which brands do Transformers (toy line) fans like most?
Transformers (toy line) fans show strongest brand affinity for Scooby-Doo (15.29×), Angry Birds (30.49×), and Bumblebee (Transformers) (44.34×) over the country average.
Where do Transformers (toy line) fans live in Germany?
Transformers (toy line) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,730), Bayern (reach 113,697), and Baden-Württemberg (reach 98,964). These three regions account for the largest share of the active audience.
What other brands do Transformers (toy line) fans also like?
Beyond Transformers (toy line) itself, the audience over-indexes on Angry Birds (30.49×), Bumblebee (Transformers) (44.34×), Adventure Time (32.7×), and Barbie (5.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transformers (toy line). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.