A data profile of the people who buy, follow and care about Angry Birds in Germany — modelled from more than twelve digital signal sources. Angry Birds has an estimated audience of 597,540 people in Germany.
The average Angry Birds fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Candy Crush Saga, Diner Dash, Roblox, with strongest over-indexing on Candy Crush Saga (14.18× the country average).
Demographically, the Angry Birds audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Angry Birds fan in Germany is more male, around 29.0 years old, with strong Patriotism tendencies and a notable affinity for Candy Crush Saga.
The key figures that characterise the Angry Birds profile in Germany.
38.7% are female, 61.3% are male, average age 29.0.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 29.0 |
| Estimated audience size | 597,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Angry Birds audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.2% |
| Japan | 7.8% |
| United Kingdom | 5.1% |
Where the Angry Birds audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~60K | 1.32× | |
| 02 | Nordrhein-Westfalen | ~200K | 1.24× | |
| 03 | Baden-Württemberg | ~90K | 1.14× | |
| 04 | Hamburg | ~20K | 1.14× | |
| 05 | Bayern | ~100K | 1.09× | |
| 06 | Bremen | ~6K | 1.08× | |
| 07 | Niedersachsen | ~60K | 1.04× | |
| 08 | Saarland | ~7K | 0.99× | |
| 09 | Berlin | ~30K | 0.98× | |
| 10 | Rheinland-Pfalz | ~30K | 0.96× | |
| 11 | Schleswig-Holstein | ~20K | 0.93× | |
| 12 | Sachsen-Anhalt | ~10K | 0.85× | |
| 13 | Brandenburg | ~20K | 0.84× | |
| 14 | Sachsen | ~20K | 0.83× | |
| 15 | Thüringen | ~10K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~9K | 0.78× |
The strongest cross-interests of the Angry Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diner Dash | Games | 51.60× | ||
| 02 | Lemmings (video game) | Games | 25.60× | ||
| 03 | Dragon Nest | Games | 24.88× | ||
| 04 | Mu Online | Games | 20.11× | ||
| 05 | PlayStation Portable | Games | 16.11× | ||
| 06 | Candy Crush Saga | Games | 14.18× | ||
| 07 | Bubble Shooter | Games | 13.51× | ||
| 08 | Mario Kart | Games | 12.61× | ||
| 09 | GamePro | Games | 11.58× | ||
| 10 | Fishdom | Games | 11.52× | ||
| 11 | Roblox | Games | 10.14× | ||
| 12 | Xbox Game Pass | Games | 10.12× | ||
| 13 | Shrek (franchise) | Movies & TV | 9.80× | ||
| 14 | Super Mario Bros. | Games | 9.10× | ||
| 15 | Grinch | Movies & TV | 9.07× | ||
| 16 | Home Designing | Home & Garden | 8.97× | ||
| 17 | McCafé | Food & Beverages | 6.34× | ||
| 18 | CapCut | Technology & Electronics | 5.64× | ||
| 19 | Instant Gaming | Games | 5.38× | ||
| 20 | Counter-Strike: Global Offensive | Games | 4.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Social Media Usage | JOY | 1.12× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Spirituality | BALANCE | 0.74× | |
| Indulgence | JOY | 0.74× |
Angry Birds has an estimated audience of 597,540 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
38.7% of Angry Birds fans are female, 61.3% are male, with an average age of 29.0 years.
Angry Birds fans show strongest brand affinity for Candy Crush Saga (14.18×), Diner Dash (51.6×), and Roblox (10.14×) over the country average.
Angry Birds fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Angry Birds itself, the audience over-indexes on Diner Dash (51.6×), Roblox (10.14×), Bubble Shooter (13.51×), and GamePro (11.58×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Angry Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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