Rascasse Audience Intelligence

Angry Birds Audience in United States

Angry Birds has an estimated audience of 3.6M people in United States.

#6among Casual game in United States
#73among games in United States
#194in Games

The average Angry Birds fan in United States is 30.4 years old, balanced, and lives primarily in California.

By number of fans, Angry Birds ranks #10 among the 453 objects in Casual game in United States — 4.8× the group median.

Its fans are 4.0 years younger than the group average of 34.4.

Women make up 47.1% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 452 objects in Casual game, Angry Birds fans stand out for their interest in Dumb Ways to Die, City-building game and Ludo (board game).

Most fans live in California, Texas, Florida.

Top affinities include Dumb Ways to Die, City-building game, Ludo (board game), with strongest over-indexing on Dumb Ways to Die (29.82× the country average).

The typical Angry Birds fan in United States is balanced, around 30.4 years old, with a notable affinity for Dumb Ways to Die.

Category: Games · Type: Video / Board Game · Subtype: Casual game

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.6M
in United States
Gender
47.1%♀
52.9% male
Age
30.4
average years
Country rank
#8899
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Angry Birds fans

47.1% are female, 52.9% are male, average age 30.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Angry Birds audience in United States
MetricValue
Female47.1%
Male52.9%
Average age30.4
Estimated audience size3.6M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Angry Birds audience in United States
Age bracketShare%
16-2451%
25-3418%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Angry Birds audience comes from United States.

Worldwide audience distribution share by country for Angry Birds
CountryShare
United States26.3%
Japan6.0%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Angry Birds fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.50×
02California~600K1.36×
03Arizona~100K1.33×
04Alabama~70K1.27×
05Georgia~200K1.26×
06Illinois~200K1.24×
07Florida~300K1.22×
08Nevada~40K1.19×
09Louisiana~60K1.17×
10North Carolina~100K1.15×
11New Jersey~100K1.15×
12Mississippi~40K1.14×
13Arkansas~40K1.12×
14Montana~10K1.12×
15New Mexico~30K1.11×
16Oklahoma~50K1.09×
17Maryland~70K1.07×
18Washington~90K1.06×
19Virginia~100K1.05×
20Tennessee~80K1.05×
21South Carolina~60K1.04×
22New York~200K1.03×
23Kentucky~50K1.01×
24Connecticut~40K1.00×
25Indiana~70K0.99×
26Massachusetts~80K0.98×
27Utah~30K0.97×
28Alaska~7K0.96×
29Pennsylvania~100K0.95×
30West Virginia~20K0.95×
31Ohio~100K0.94×
32Michigan~100K0.92×
33Kansas~30K0.91×
34Missouri~60K0.90×
35Hawaii~10K0.90×
36Nebraska~20K0.89×
37Delaware~10K0.89×
38Oregon~40K0.88×
39Rhode Island~10K0.88×
40Colorado~50K0.87×
41Idaho~20K0.85×
42Wisconsin~50K0.84×
43Minnesota~50K0.84×
44Washington, District of Columbia~6K0.84×
45South Dakota~8K0.83×
46North Dakota~7K0.83×
47Iowa~30K0.82×
48Maine~10K0.77×
49New Hampshire~10K0.76×
50Wyoming~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Angry Birds, United States
0.73×1.00×1.50×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Angry Birds audience vs. the country average
#·InterestCategoryAffinity×
01Dumb Ways to DieCars & Mobility29.82×
02City-building gameGames29.03×
03Ludo (board game)Games26.74×
04Toy blockTopic26.16×
05Boom BeachGames25.26×
06Lego Minifigures (theme)Kids & Family24.80×
07Happy FarmGames21.08×
08Lego minifigureKids & Family20.25×
09Hay DayGames19.80×
10SimCityGames19.01×
11Business simulation gameBusiness & Career17.14×
12Raspberry PiTechnology & Electronics16.94×
13BarbieMovies & TV15.20×
14FishdomGames13.68×
15Micro-Star InternationalTechnology & Electronics13.56×
16Life simulation gameGames13.16×
17Fairy TailLiterature13.09×
18National Football League playoffsSports10.97×
19The SimsGames10.53×
20Candy Crush SagaGames9.44×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Angry Birds audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Angry Birds audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.99×
Pet OwnershipJOY0.97×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Angry Birds audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
SpiritualityBALANCE0.66×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Casual game audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Angry Birds over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/angry-birds-10710” · Methodology