Candy Crush Saga Audience in United States

Candy Crush Saga logo

Candy Crush Saga has an estimated audience of 8,815,366 people in United States. 56.0% are female, 44.0% are male, average age 36.2. Top regions: Florida, California, Texas. Top brand affinities: Clash of Clans, Gmail, T-Mobile, Angry Birds, Fishdom.

The average Candy Crush Saga fan in United States is 36.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Clash of Clans, Gmail, T-Mobile, with strongest over-indexing on Clash of Clans (13.73× the country average). Demographically, the Candy Crush Saga audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of Candy Crush Saga fans

Demographic split for Candy Crush Saga audience in United States
MetricValue
Female56.0%
Male44.0%
Average age36.2
Estimated audience size8,815,366

Audience persona

The typical Candy Crush Saga fan in United States is more female, around 36.2 years old, with strong Social Media Usage tendencies and a notable affinity for Clash of Clans.

Top regions in United States

Top regions ranked by reach for Candy Crush Saga in United States
RegionReachAffinity
Florida707,0491.18×
California615,1750.63×
Texas592,5600.78×
New York533,0191.08×
Ohio362,8551.34×
Pennsylvania306,0781.03×
Georgia304,1821.12×
North Carolina301,4271.14×
Illinois290,5700.99×
South Carolina273,4002.06×
New Jersey245,6671.1×
Michigan244,2771.06×
Virginia184,2010.86×
Tennessee179,2091.01×
Massachusetts178,2901.03×
Missouri168,7121.19×
Wisconsin165,1721.25×
Louisiana144,2541.27×
Arizona140,3960.78×
Alabama139,1721.13×
Indiana138,9700.86×
Maryland125,4990.83×
Kentucky122,6071.11×
Washington112,0110.63×
Connecticut97,7021.11×
Iowa96,3121.33×
Mississippi86,4801.19×
Kansas83,5561.2×
Oklahoma82,6800.84×
Minnesota68,7070.54×
Hawaii68,2281.8×
Arkansas66,8140.92×
Oregon61,0870.6×
Maine59,8011.89×
Nevada56,9950.67×
Colorado56,7390.41×
West Virginia46,5281.13×
New Hampshire41,3541.19×
Rhode Island41,1461.47×
New Mexico40,5280.92×
Nebraska33,2320.75×
South Dakota33,1401.63×
Delaware30,2171.24×
Idaho27,6110.62×
Montana23,7550.97×
Utah21,1990.27×
North Dakota17,0900.94×
Alaska9,2860.49×
Washington, District of Columbia9,1040.34×
Vermont8,1180.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candy Crush Saga audience
BrandAffinityCategory
Clash of Clans13.73×Games
Gmail3.12×Internet & Social Media
T-Mobile2.7×Technology & Electronics
Angry Birds10.99×Games
Fishdom11.83×Games
Hay Day14.01×Games
Dumb Ways to Die38.64×Cars & Mobility
Wii15.37×Games
quora10.22×Internet & Social Media
Life simulation game10.96×Games
City-building game13.3×Games
The Sims7.49×Games
Harry Potter1.81×Movies & TV
Tile-matching video game8×Games
Happy Farm13.45×Games
SimCity12.28×Games
Kings (U.S. TV series)5.69×Movies & TV
Bandai8.58×Games
Miniclip13.38×Games
Boom Beach13.31×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candy Crush Saga audience
TraitClusterScore
Social Media UsageJOY1.09
ExtroversionTHRILL1.08
Price SensitivityPREMIUM0.96
CreativityOPEN0.9
IndulgenceJOY0.9
Family OrientationCONSERVATISM0.88

Worldwide distribution

Worldwide audience distribution share by country for Candy Crush Saga
CountryShare
United States28.2%
United Kingdom8.5%
Germany5.9%

See Candy Crush Saga audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Candy Crush Saga have in United States?

Candy Crush Saga has an estimated audience of 8,815,366 people in United States, concentrated in Florida and California.

What is the gender split and age of Candy Crush Saga fans?

56.0% of Candy Crush Saga fans are female, 44.0% are male, with an average age of 36.2 years.

Which brands do Candy Crush Saga fans like most?

Candy Crush Saga fans show strongest brand affinity for Clash of Clans (13.73×), Gmail (3.12×), and T-Mobile (2.7×) over the country average.

Where do Candy Crush Saga fans live in United States?

Candy Crush Saga fans in United States are most concentrated in Florida (reach 707,049), California (reach 615,175), and Texas (reach 592,560). These three regions account for the largest share of the active audience.

What other brands do Candy Crush Saga fans also like?

Beyond Candy Crush Saga itself, the audience over-indexes on Gmail (3.12×), T-Mobile (2.7×), Angry Birds (10.99×), and Fishdom (11.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candy Crush Saga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.