Rascasse Audience Intelligence

Candy Crush Saga Audience in United States

A data profile of the people who buy, follow and care about Candy Crush Saga in United States — modelled from more than twelve digital signal sources. Candy Crush Saga has an estimated audience of 8,816,475 people in United States.

#2among Card game in United States#15among Video / Board Game in United States#79in Games

The average Candy Crush Saga fan in United States is 36.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Gmail, T-Mobile, Angry Birds, with strongest over-indexing on Gmail (3.12× the country average).

Demographically, the Candy Crush Saga audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Candy Crush Saga fan in United States is more female, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Gmail.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Candy Crush Saga profile in United States.

Audience size
8.8M
in United States
Gender
56.0%♀
44.0% male
Age
36.2
average years
Country rank
#4049
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candy Crush Saga fans

56.0% are female, 44.0% are male, average age 36.2.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Candy Crush Saga audience in United States
MetricValue
Female56.0%
Male44.0%
Average age36.2
Estimated audience size8,816,475
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Candy Crush Saga audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3916%
40-4918%
50+17%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Candy Crush Saga audience comes from United States.

Worldwide audience distribution share by country for Candy Crush Saga
CountryShare
United States27.3%
United Kingdom8.2%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candy Crush Saga audience in United States is strongest.

Fig. 05

Top regions by affinity

Candy Crush Saga fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.81×
02South Carolina~200K1.78×
03Hawaii~70K1.78×
04Maine~50K1.68×
05Mississippi~100K1.61×
06New Hampshire~50K1.41×
07South Dakota~30K1.41×
08Delaware~30K1.35×
09Kentucky~100K1.31×
10Wisconsin~200K1.30×
11Rhode Island~40K1.26×
12Ohio~300K1.25×
13Michigan~300K1.24×
14Iowa~90K1.20×
15New Mexico~50K1.20×
16Alabama~100K1.19×
17Kansas~80K1.18×
18Maryland~200K1.11×
19Louisiana~100K1.11×
20Florida~600K1.08×
21Pennsylvania~300K1.07×
22Missouri~200K1.07×
23Connecticut~90K1.07×
24West Virginia~40K1.03×
25North Carolina~300K1.01×
26Massachusetts~200K0.99×
27New York~500K0.97×
28Georgia~300K0.95×
29New Jersey~200K0.93×
30Tennessee~200K0.93×
31Virginia~200K0.90×
32Illinois~300K0.89×
33Arkansas~60K0.89×
34Montana~20K0.89×
35Arizona~100K0.83×
36Indiana~100K0.82×
37Nebraska~40K0.82×
38Oklahoma~80K0.79×
39Alaska~10K0.77×
40Oregon~80K0.76×
41Vermont~10K0.74×
42Minnesota~90K0.70×
43Texas~500K0.69×
44Idaho~30K0.66×
45Nevada~60K0.65×
46Washington~100K0.64×
47California~600K0.60×
48Washington, District of Columbia~20K0.58×
49Utah~30K0.44×
50Colorado~60K0.43×
Fig. 06

Affinity by region

Affinity by region — Candy Crush Saga, United States
0.43×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Candy Crush Saga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Candy Crush Saga audience
#·InterestCategoryAffinity×
01Dumb Ways to DieCars & Mobility38.64×
02The Sims FreePlayGames17.51×
03WiiGames15.37×
04Hay DayGames14.01×
05Happy FarmGames13.45×
06MiniclipGames13.38×
07Boom BeachGames13.31×
08City-building gameGames13.30×
09SimCityGames12.28×
10FishdomGames11.83×
11Angry BirdsGames10.99×
12Life simulation gameGames10.96×
13quoraInternet & Social Media10.22×
14BandaiGames8.58×
15Tile-matching video gameGames8.00×
16The SimsGames7.49×
17Kings (U.S. TV series)Movies & TV5.69×
18GmailInternet & Social Media3.12×
19T-MobileTechnology & Electronics2.70×
20Harry PotterMovies & TV1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Candy Crush Saga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Candy Crush Saga audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.02×
MindfulnessBALANCE1.01×
Social Media UsageJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Candy Crush Saga audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Candy Crush Saga have in United States?

Candy Crush Saga has an estimated audience of 8,816,475 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Candy Crush Saga fans?

56.0% of Candy Crush Saga fans are female, 44.0% are male, with an average age of 36.2 years.

03

Which brands do Candy Crush Saga fans like most?

Candy Crush Saga fans show strongest brand affinity for Gmail (3.12×), T-Mobile (2.7×), and Angry Birds (10.99×) over the country average.

04

Where do Candy Crush Saga fans live in United States?

Candy Crush Saga fans in United States are most concentrated in Florida (reach ~600K), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Candy Crush Saga fans also like?

Beyond Candy Crush Saga itself, the audience over-indexes on T-Mobile (2.7×), Angry Birds (10.99×), Fishdom (11.83×), and Dumb Ways to Die (38.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Candy Crush Saga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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