Rascasse Audience Intelligence

Uno (card game) Audience in United States

A data profile of the people who buy, follow and care about Uno (card game) in United States — modelled from more than twelve digital signal sources. Uno (card game) has an estimated audience of 2,861,662 people in United States.

#4among Card game in United States#90among Video / Board Game in United States#221in Games

The average Uno (card game) fan in United States is 33.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Exploding Kittens, Jenga, Sean Kingston, with strongest over-indexing on Exploding Kittens (73.99× the country average).

Demographically, the Uno (card game) audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Uno (card game) fan in United States is balanced, around 33.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Exploding Kittens.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uno (card game) profile in United States.

Audience size
2.9M
in United States
Gender
49.6%♀
50.4% male
Age
33.0
average years
Country rank
#10696
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uno (card game) fans

49.6% are female, 50.4% are male, average age 33.0.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Uno (card game) audience in United States
MetricValue
Female49.6%
Male50.4%
Average age33.0
Estimated audience size2,861,662
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Uno (card game) audience in United States
Age bracketShare%
16-1938%
20-2920%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Uno (card game) audience comes from United States.

Worldwide audience distribution share by country for Uno (card game)
CountryShare
Vietnam30.8%
United States11.7%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uno (card game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Uno (card game) fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~80K5.59×
02Louisiana~80K2.20×
03Massachusetts~80K1.46×
04New Hampshire~20K1.38×
05Rhode Island~10K1.25×
06Maine~10K1.18×
07Alabama~50K1.17×
08Iowa~30K1.12×
09New Jersey~80K1.09×
10Maryland~50K1.06×
11Oklahoma~30K1.06×
12Virginia~70K1.05×
13Arkansas~20K1.05×
14North Dakota~6K1.05×
15Mississippi~20K1.03×
16South Dakota~7K1.00×
17Texas~200K0.99×
18Indiana~50K0.99×
19Kentucky~40K0.99×
20Pennsylvania~90K0.98×
21Ohio~90K0.98×
22New York~200K0.94×
23Georgia~80K0.94×
24West Virginia~10K0.94×
25Michigan~70K0.92×
26Illinois~90K0.89×
27North Carolina~80K0.89×
28Delaware~7K0.89×
29South Carolina~40K0.88×
30Missouri~40K0.87×
31Kansas~20K0.87×
32Wisconsin~40K0.84×
33Minnesota~30K0.82×
34Connecticut~20K0.80×
35Tennessee~40K0.78×
36Florida~100K0.76×
37California~200K0.75×
38Arizona~40K0.74×
39Nevada~20K0.70×
40Vermont~3K0.68×
41Washington~40K0.67×
42Utah~20K0.67×
43Washington, District of Columbia~6K0.67×
44Alaska~4K0.67×
45New Mexico~9K0.66×
46Idaho~9K0.65×
47Oregon~20K0.64×
48Hawaii~8K0.63×
49Montana~5K0.63×
50Colorado~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Uno (card game), United States
0.58×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uno (card game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uno (card game) audience
#·InterestCategoryAffinity×
01Exploding KittensGames73.99×
02JengaGames57.21×
03RummikubGames40.58×
04Sean KingstonMovies & TV38.41×
05Christine McVieMusic & Radio27.72×
06Debby RyanMovies & TV19.46×
07Lego DuploKids & Family17.33×
08VictoriousMovies & TV13.36×
09Casual gameGames10.08×
10Angry BirdsGames7.41×
11SolitaireGames5.20×
12LegoKids & Family3.55×
13Milwaukee BrewersSports3.44×
14Scooby-DooMovies & TV2.41×
15Card gamesGames2.40×
16Pizza HutFood & Beverages1.93×
17SubwayFood & Beverages1.90×
18Indeed.comBusiness & Career1.81×
19PinterestInternet & Social Media1.74×
20RedditInternet & Social Media1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uno (card game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uno (card game) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.41×
PatriotismCONSERVATISM1.35×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uno (card game) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uno (card game) have in United States?

Uno (card game) has an estimated audience of 2,861,662 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Uno (card game) fans?

49.6% of Uno (card game) fans are female, 50.4% are male, with an average age of 33.0 years.

03

Which brands do Uno (card game) fans like most?

Uno (card game) fans show strongest brand affinity for Exploding Kittens (73.99×), Jenga (57.21×), and Sean Kingston (38.41×) over the country average.

04

Where do Uno (card game) fans live in United States?

Uno (card game) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Uno (card game) fans also like?

Beyond Uno (card game) itself, the audience over-indexes on Jenga (57.21×), Sean Kingston (38.41×), Debby Ryan (19.46×), and Casual game (10.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Card game audiences in United States

See Uno (card game) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Uno (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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