Uno (card game) Audience in United States

Uno (card game) logo

Uno (card game) has an estimated audience of 2,861,927 people in United States. 49.6% are female, 50.4% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Josh Hutcherson, Autism Awareness, Diabetes mellitus awareness, Exploding Kittens, Jenga.

The average Uno (card game) fan in United States is 33.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Josh Hutcherson, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Josh Hutcherson (32.23× the country average). Demographically, the Uno (card game) audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of Uno (card game) fans

Demographic split for Uno (card game) audience in United States
MetricValue
Female49.6%
Male50.4%
Average age33.0
Estimated audience size2,861,927

Audience persona

The typical Uno (card game) fan in United States is balanced, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Josh Hutcherson.

Top regions in United States

Top regions ranked by reach for Uno (card game) in United States
RegionReachAffinity
California234,1380.74×
Texas217,9520.89×
Florida175,2300.9×
New York166,1231.04×
Massachusetts116,1852.06×
Pennsylvania95,8500.99×
Virginia90,2201.29×
Illinois85,1590.89×
Ohio83,6520.95×
Nebraska83,5915.82×
Louisiana82,9542.25×
New Jersey79,4101.09×
Michigan76,3171.02×
North Carolina72,4070.84×
Georgia71,8200.81×
Maryland60,3811.23×
Indiana44,9250.86×
Tennessee44,5830.78×
Arizona41,4710.71×
Washington40,1130.7×
Wisconsin40,0970.93×
South Carolina35,6570.83×
Missouri34,2270.74×
Alabama34,1890.86×
Minnesota28,4640.69×
Kentucky28,2030.79×
Colorado26,6670.59×
Oklahoma24,0170.76×
Iowa23,5361×
Mississippi23,3090.99×
Connecticut23,1900.81×
Oregon22,3260.68×
New Hampshire21,7951.93×
Nevada19,7100.71×
Arkansas18,6700.79×
Rhode Island17,9511.97×
Kansas16,9590.75×
Utah15,2700.6×
Maine12,7441.24×
West Virginia11,4110.86×
Idaho7,7950.54×
New Mexico7,7850.54×
Washington, District of Columbia7,7650.9×
Hawaii6,3370.52×
Delaware5,7650.73×
South Dakota4,7990.73×
North Dakota4,5750.78×
Montana3,9820.5×
Vermont2,8610.57×
Alaska2,3420.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Uno (card game) audience
BrandAffinityCategory
Josh Hutcherson32.23×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Exploding Kittens67.42×Games
Jenga68.28×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.31×Business & Career
Angry Birds20.97×Games
Sean Kingston34.15×Movies & TV
Income tax13.19×Business & Career
Kia Sportage22.26×Cars & Mobility
Casual game8.68×Games
Debby Ryan14.94×Movies & TV
Victorious15.56×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Google Maps2.82×Internet & Social Media
ICarly13.64×Movies & TV
Solitaire5.18×Games
Pixiv9.53×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Uno (card game) audience
TraitClusterScore
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.19
Urban LifestyleOPEN1.06
Social Media UsageJOY1.06
LGBTQ+ IdentityOPEN1.05
Healthy LifestyleBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Uno (card game)
CountryShare
Vietnam31.2%
United States11.9%
India7.1%

See Uno (card game) audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Uno (card game) have in United States?

Uno (card game) has an estimated audience of 2,861,927 people in United States, concentrated in California and Texas.

What is the gender split and age of Uno (card game) fans?

49.6% of Uno (card game) fans are female, 50.4% are male, with an average age of 33.0 years.

Which brands do Uno (card game) fans like most?

Uno (card game) fans show strongest brand affinity for Josh Hutcherson (32.23×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Uno (card game) fans live in United States?

Uno (card game) fans in United States are most concentrated in California (reach 234,138), Texas (reach 217,952), and Florida (reach 175,230). These three regions account for the largest share of the active audience.

What other brands do Uno (card game) fans also like?

Beyond Uno (card game) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Exploding Kittens (67.42×), and Jenga (68.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Uno (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.