Jenga Audience in United States

Jenga logo

Jenga has an estimated audience of 636,561 people in United States. 56.9% are female, 43.1% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Tilda Swinton, Uno (card game), Naomi Watts, Monopoly (game), Pictionary.

The average Jenga fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tilda Swinton, Uno (card game), Naomi Watts, with strongest over-indexing on Tilda Swinton (108.79× the country average). Demographically, the Jenga audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Jenga fans

Demographic split for Jenga audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.9
Estimated audience size636,561

Audience persona

The typical Jenga fan in United States is more female, around 40.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tilda Swinton.

Top regions in United States

Top regions ranked by reach for Jenga in United States
RegionReachAffinity
California89,2281.27×
Texas65,3421.19×
Florida48,4601.12×
New York47,4151.33×
Illinois24,0381.13×
Georgia22,8081.16×
Pennsylvania22,4711.05×
North Carolina20,4251.07×
New Jersey20,0281.24×
Ohio19,2930.98×
Virginia17,0051.1×
Michigan16,5060.99×
Massachusetts14,8541.18×
Washington13,9971.1×
Arizona13,9081.07×
Tennessee13,2531.04×
Maryland12,5101.14×
Indiana12,0611.04×
Missouri10,2491×
Colorado10,1421.01×
South Carolina9,3580.98×
Alabama8,9191×
Wisconsin8,8300.92×
Minnesota8,6470.95×
Louisiana8,5351.04×
Oregon8,2081.12×
Connecticut7,8061.22×
Kentucky7,7120.97×
Nevada6,9861.13×
Oklahoma6,8140.96×
Utah5,6580.99×
Arkansas5,1650.98×
Kansas4,8060.96×
Mississippi4,6190.88×
Iowa4,5630.87×
Nebraska2,8470.89×
New Mexico2,7360.86×
Idaho2,6650.83×
Hawaii2,5590.94×
West Virginia2,5270.85×
New Hampshire2,4640.98×
Washington, District of Columbia2,1311.11×
Rhode Island2,1061.04×
Maine2,0930.92×
Delaware1,5450.88×
Montana1,4050.8×
Vermont1,0300.92×
South Dakota1,0270.7×
Alaska9700.71×
North Dakota9500.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jenga audience
BrandAffinityCategory
Tilda Swinton108.79×Movies & TV
Uno (card game)57.21×Games
Naomi Watts37.51×Movies & TV
Monopoly (game)28.01×Games
Pictionary75.9×Movies & TV
Utah Mammoth31.16×Sports
rugby15.14×Sports
Mexico City11.8×Travel & Leisure
Son Tung M-TP140.49×Music & Radio
Western Union9.14×Business & Career
skittles32.53×Food & Beverages
YoWorld79.74×Games
Angry Birds Stella89.83×Games
Native american culture in the united states5.4×Politics & Society
Luck10.63×Health
Grand Palais - RMN (Officiel)105.24×Travel & Leisure
Interpersonal relationship3.84×Kids & Family
Hustle & Flow25.16×Movies & TV
Museu Picasso89.46×Arts & Culture
Donald Driver52.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jenga audience
TraitClusterScore
Urban LifestyleOPEN1.3
SustainabilityBALANCE1.23
Healthy LifestyleBALANCE1.18
Price SensitivityPREMIUM1.16
Social Media UsageJOY1.14
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Jenga
CountryShare
India19.5%
United States17.3%
United Kingdom6.9%

See Jenga audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Jenga have in United States?

Jenga has an estimated audience of 636,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Jenga fans?

56.9% of Jenga fans are female, 43.1% are male, with an average age of 40.9 years.

Which brands do Jenga fans like most?

Jenga fans show strongest brand affinity for Tilda Swinton (108.79×), Uno (card game) (57.21×), and Naomi Watts (37.51×) over the country average.

Where do Jenga fans live in United States?

Jenga fans in United States are most concentrated in California (reach 89,228), Texas (reach 65,342), and Florida (reach 48,460). These three regions account for the largest share of the active audience.

What other brands do Jenga fans also like?

Beyond Jenga itself, the audience over-indexes on Uno (card game) (57.21×), Naomi Watts (37.51×), Monopoly (game) (28.01×), and Pictionary (75.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.