Rascasse Audience Intelligence

Jenga Audience in United States

A data profile of the people who buy, follow and care about Jenga in United States — modelled from more than twelve digital signal sources. Jenga has an estimated audience of 637,706 people in United States.

#387among Video / Board Game in United States#663in Games

The average Jenga fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tilda Swinton, Uno (card game), Naomi Watts, with strongest over-indexing on Tilda Swinton (108.79× the country average).

Demographically, the Jenga audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jenga fan in United States is more female, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tilda Swinton.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jenga profile in United States.

Audience size
638K
in United States
Gender
56.9%♀
43.1% male
Age
40.9
average years
Country rank
#31660
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jenga fans

56.9% are female, 43.1% are male, average age 40.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Jenga audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.9
Estimated audience size637,706
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Jenga audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3925%
40-4924%
50+20%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Jenga audience comes from United States.

Worldwide audience distribution share by country for Jenga
CountryShare
India19.3%
United States17.2%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jenga audience in United States is strongest.

Fig. 05

Top regions by affinity

Jenga fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.26×
02California~90K1.23×
03Texas~60K1.18×
04Connecticut~7K1.17×
05New Jersey~20K1.16×
06Massachusetts~10K1.13×
07Georgia~20K1.12×
08Maryland~10K1.11×
09Nevada~7K1.10×
10Illinois~20K1.08×
11Oregon~8K1.08×
12Rhode Island~2K1.08×
13Virginia~20K1.07×
14North Carolina~20K1.05×
15Louisiana~9K1.05×
16Florida~40K1.04×
17Pennsylvania~20K1.04×
18Indiana~10K1.04×
19Washington~10K1.03×
20Washington, District of Columbia~2K1.03×
21Arizona~10K1.02×
22Tennessee~10K1.01×
23Arkansas~5K1.01×
24Kentucky~8K1.00×
25Utah~6K1.00×
26Ohio~20K0.99×
27Missouri~10K0.99×
28Alabama~9K0.99×
29Maine~2K0.99×
30Oklahoma~7K0.98×
31Kansas~5K0.98×
32Hawaii~3K0.97×
33New Hampshire~2K0.97×
34Michigan~20K0.96×
35South Carolina~9K0.96×
36Minnesota~9K0.96×
37Mississippi~5K0.96×
38Vermont~1K0.96×
39Nebraska~3K0.94×
40New Mexico~3K0.94×
41Wisconsin~9K0.93×
42Iowa~5K0.93×
43Delaware~2K0.93×
44Colorado~9K0.92×
45West Virginia~3K0.92×
46Idaho~3K0.91×
47Alaska~1K0.91×
48North Dakota~1K0.91×
49South Dakota~1K0.89×
50Montana~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Jenga, United States
0.87×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jenga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jenga audience
#·InterestCategoryAffinity×
01Son Tung M-TPMusic & Radio140.49×
02Tilda SwintonMovies & TV108.79×
03Grand Palais - RMN (Officiel)Travel & Leisure105.24×
04Angry Birds StellaGames89.83×
05Museu PicassoArts & Culture89.46×
06YoWorldGames79.74×
07PictionaryMovies & TV75.90×
08Uno (card game)Games57.21×
09Naomi WattsMovies & TV37.51×
10skittlesFood & Beverages32.53×
11Utah MammothSports31.16×
12Monopoly (game)Games28.01×
13Vanilla IceMusic & Radio18.53×
14rugbySports15.14×
15ScrabbleGames12.98×
16Mexico CityTravel & Leisure11.80×
17LuckHealth10.63×
18Western UnionBusiness & Career9.14×
19Native american culture in the united statesPolitics & Society5.40×
20Interpersonal relationshipKids & Family3.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jenga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jenga audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Quality AwarenessPREMIUM1.44×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jenga audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.88×
Career OrientationPOWER0.91×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jenga have in United States?

Jenga has an estimated audience of 637,706 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jenga fans?

56.9% of Jenga fans are female, 43.1% are male, with an average age of 40.9 years.

03

Which brands do Jenga fans like most?

Jenga fans show strongest brand affinity for Tilda Swinton (108.79×), Uno (card game) (57.21×), and Naomi Watts (37.51×) over the country average.

04

Where do Jenga fans live in United States?

Jenga fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jenga fans also like?

Beyond Jenga itself, the audience over-indexes on Uno (card game) (57.21×), Naomi Watts (37.51×), Monopoly (game) (28.01×), and Pictionary (75.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jenga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jenga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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