Pictionary Audience in United States

Pictionary logo

Pictionary has an estimated audience of 457,996 people in United States. 62.9% are female, 37.1% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Georgia Southern Eagles football, Vocal harmony, Grinch, Historic site, Elsword.

The average Pictionary fan in United States is 32.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Georgia Southern Eagles football, Vocal harmony, Grinch, with strongest over-indexing on Georgia Southern Eagles football (20.5× the country average). Demographically, the Pictionary audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

Demographics of Pictionary fans

Demographic split for Pictionary audience in United States
MetricValue
Female62.9%
Male37.1%
Average age32.2
Estimated audience size457,996

Audience persona

The typical Pictionary fan in United States is more female, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for Georgia Southern Eagles football.

Top regions in United States

Top regions ranked by reach for Pictionary in United States
RegionReachAffinity
California64,0921.27×
Texas47,5211.21×
Florida31,2481.01×
New York27,3381.07×
Pennsylvania16,4281.07×
Illinois16,0881.05×
Georgia15,3741.09×
North Carolina14,7341.07×
Ohio14,1651×
New Jersey12,5871.08×
Virginia12,5271.12×
Michigan11,9231×
Washington11,0931.21×
Massachusetts9,8481.09×
Arizona9,6091.03×
Tennessee9,2981.01×
Maryland8,4021.07×
Indiana8,2520.99×
Missouri7,8501.06×
Wisconsin7,2401.05×
Colorado7,0920.98×
Minnesota6,9491.06×
South Carolina6,1200.89×
Kentucky5,8111.01×
Oregon5,6141.07×
Louisiana5,6050.95×
Oklahoma5,5091.08×
Alabama5,1780.81×
Connecticut4,9991.09×
Utah4,3351.06×
Nevada3,9890.9×
Iowa3,8601.02×
Kansas3,6721.02×
Arkansas3,5840.95×
Mississippi3,1820.84×
Nebraska2,4001.04×
Idaho2,2790.99×
New Mexico2,2120.96×
Hawaii2,0901.06×
West Virginia1,8840.88×
New Hampshire1,6990.94×
Maine1,6160.98×
Rhode Island1,3090.9×
Washington, District of Columbia1,2850.93×
Delaware1,1510.91×
Montana9830.77×
Alaska9500.97×
South Dakota9360.88×
North Dakota9120.97×
Vermont6670.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pictionary audience
BrandAffinityCategory
Georgia Southern Eagles football20.5×Sports
Vocal harmony5.76×Music & Radio
Grinch4.96×Movies & TV
Historic site5.01×Arts & Culture
Elsword16.67×Games
Hibachi7.58×Food & Beverages
Google Home5.45×Technology & Electronics
WFTS-TV5.05×Movies & TV
La Jolla7.3×Travel & Leisure
Mathcore6.31×Music & Radio
headspace7.16×Health
Grace Slick6.39×Music & Radio
Regional styles of Mexican music1.94×Music & Radio
Guitarist (magazine)7.43×Music & Radio
UK garage3.4×Music & Radio
Noodle (Gorillaz)2.23×Music & Radio
Panama2.27×Travel & Leisure
JDSU1.77×Business & Career
El Paso County, Colorado7.38×Travel & Leisure
No Escape (1994 film)6.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pictionary audience
TraitClusterScore
IndulgenceJOY2.04
Social Media UsageJOY1.62
Career OrientationPOWER1.45
Quality AwarenessPREMIUM1.43
Convenience OrientationPREMIUM1.38
Urban LifestyleOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Pictionary
CountryShare
United States24.8%
United Kingdom7.0%
Italy6.2%

See Pictionary audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Pictionary have in United States?

Pictionary has an estimated audience of 457,996 people in United States, concentrated in California and Texas.

What is the gender split and age of Pictionary fans?

62.9% of Pictionary fans are female, 37.1% are male, with an average age of 32.2 years.

Which brands do Pictionary fans like most?

Pictionary fans show strongest brand affinity for Georgia Southern Eagles football (20.5×), Vocal harmony (5.76×), and Grinch (4.96×) over the country average.

Where do Pictionary fans live in United States?

Pictionary fans in United States are most concentrated in California (reach 64,092), Texas (reach 47,521), and Florida (reach 31,248). These three regions account for the largest share of the active audience.

What other brands do Pictionary fans also like?

Beyond Pictionary itself, the audience over-indexes on Vocal harmony (5.76×), Grinch (4.96×), Historic site (5.01×), and Elsword (16.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.