Rascasse Audience Intelligence

Pictionary Audience in United States

A data profile of the people who buy, follow and care about Pictionary in United States — modelled from more than twelve digital signal sources. Pictionary has an estimated audience of 460,589 people in United States.

#316among Video game in United States#3384among Movie / TV Show / Series in United States#7124in Movies & TV

The average Pictionary fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Crossword, Jenga, Moped, with strongest over-indexing on Crossword (15.24× the country average).

Demographically, the Pictionary audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Indulgence, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pictionary fan in United States is more female, around 32.2 years old, with strong Indulgence tendencies and a notable affinity for Crossword.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pictionary profile in United States.

Audience size
461K
in United States
Gender
62.9%♀
37.1% male
Age
32.2
average years
Country rank
#38423
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pictionary viewers

62.9% are female, 37.1% are male, average age 32.2.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Pictionary audience in United States
MetricValue
Female62.9%
Male37.1%
Average age32.2
Estimated audience size460,589
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Pictionary audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3916%
40-4913%
50+10%
Fig. 04

Worldwide distribution

24.8%

of the worldwide Pictionary audience comes from United States.

Worldwide audience distribution share by country for Pictionary
CountryShare
United States24.8%
United Kingdom7.1%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pictionary audience in United States is strongest.

Fig. 05

Top regions by affinity

Pictionary fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.18×
02Washington~10K1.15×
03Nebraska~3K1.15×
04Texas~40K1.13×
05Iowa~4K1.11×
06North Dakota~1K1.09×
07Virginia~10K1.08×
08Hawaii~2K1.08×
09New Jersey~10K1.07×
10Massachusetts~10K1.07×
11Wisconsin~7K1.07×
12Minnesota~7K1.07×
13Oklahoma~5K1.07×
14Connecticut~5K1.07×
15Pennsylvania~20K1.06×
16Missouri~8K1.05×
17Kansas~4K1.05×
18New Hampshire~2K1.05×
19Vermont<1K1.05×
20Maine~2K1.04×
21Oregon~5K1.03×
22Utah~4K1.03×
23North Carolina~10K1.02×
24Illinois~20K1.01×
25Kentucky~6K1.01×
26South Dakota~1K1.01×
27Ohio~10K1.00×
28Georgia~10K1.00×
29Indiana~8K1.00×
30Maryland~8K1.00×
31Arkansas~4K1.00×
32Alaska<1K1.00×
33New York~30K0.99×
34Delaware~1K0.98×
35Arizona~9K0.97×
36Idaho~2K0.97×
37Michigan~10K0.94×
38Tennessee~9K0.94×
39New Mexico~2K0.94×
40Colorado~7K0.93×
41Louisiana~5K0.92×
42Rhode Island~1K0.92×
43Florida~30K0.91×
44West Virginia~2K0.91×
45South Carolina~6K0.88×
46Nevada~4K0.88×
47Washington, District of Columbia~1K0.88×
48Montana~1K0.88×
49Mississippi~3K0.87×
50Alabama~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Pictionary, United States
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pictionary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pictionary audience
#·InterestCategoryAffinity×
01JengaGames75.90×
02Shared spaceCars & Mobility33.04×
03Lisa VanderpumpMovies & TV32.00×
04Swan LakeMusic & Radio31.65×
05Ice cream makerFood & Beverages23.85×
06Richard HarrisMovies & TV20.00×
07MopedCars & Mobility18.38×
08CrosswordGames15.24×
09Art BaselArts & Culture14.66×
10Table tennisSports10.07×
11SunocoCars & Mobility7.83×
12Sun tanningBeauty & Wellness7.20×
13LegoKids & Family6.43×
14Dunkin' DonutsFood & Beverages5.25×
15Burger KingFood & Beverages4.67×
16RedditInternet & Social Media4.15×
17Hardware storeHome & Garden3.12×
18Wendy'sFood & Beverages2.40×
19PinterestInternet & Social Media2.20×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pictionary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pictionary audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.44×
Social Media UsageJOY1.58×
Urban LifestyleOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pictionary audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
SustainabilityBALANCE0.80×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pictionary have in United States?

Pictionary has an estimated audience of 460,589 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pictionary viewers?

62.9% of Pictionary fans are female, 37.1% are male, with an average age of 32.2 years.

03

Which brands do Pictionary fans like most?

Pictionary fans show strongest brand affinity for Crossword (15.24×), Jenga (75.9×), and Moped (18.38×) over the country average.

04

Where do Pictionary fans live in United States?

Pictionary fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pictionary fans also like?

Beyond Pictionary itself, the audience over-indexes on Jenga (75.9×), Moped (18.38×), Lisa Vanderpump (32×), and Burger King (4.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Pictionary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pictionary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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