Rascasse Audience Intelligence

Lisa Vanderpump Audience in United States

A data profile of the people who buy, follow and care about Lisa Vanderpump in United States — modelled from more than twelve digital signal sources. Lisa Vanderpump has an estimated audience of 1,220,716 people in United States.

#90among TV personality in United States#4384among Person in United States#3578in Movies & TV

The average Lisa Vanderpump fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Teresa Giudice, Lisa Rinna, Running Man (TV series), with strongest over-indexing on Teresa Giudice (72.74× the country average).

Demographically, the Lisa Vanderpump audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lisa Vanderpump fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Teresa Giudice.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lisa Vanderpump profile in United States.

Audience size
1.2M
in United States
Gender
75.3%♀
24.7% male
Age
40.4
average years
Country rank
#20620
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lisa Vanderpump fans

75.3% are female, 24.7% are male, average age 40.4.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Lisa Vanderpump audience in United States
MetricValue
Female75.3%
Male24.7%
Average age40.4
Estimated audience size1,220,716
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Lisa Vanderpump audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4926%
50+18%
Fig. 04

Worldwide distribution

56.0%

of the worldwide Lisa Vanderpump audience comes from United States.

Worldwide audience distribution share by country for Lisa Vanderpump
CountryShare
United States56.0%
United Kingdom18.7%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lisa Vanderpump audience in United States is strongest.

Fig. 05

Top regions by affinity

Lisa Vanderpump fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K2.90×
02Arizona~30K1.36×
03South Carolina~20K1.33×
04California~200K1.22×
05Massachusetts~30K1.15×
06Rhode Island~4K1.13×
07New York~70K1.11×
08Washington, District of Columbia~4K1.11×
09Colorado~20K1.09×
10Illinois~40K1.08×
11North Carolina~40K1.05×
12Connecticut~10K1.05×
13Pennsylvania~40K1.04×
14Oregon~10K1.04×
15Minnesota~20K1.03×
16New Jersey~30K1.02×
17New Hampshire~5K1.02×
18Idaho~6K1.01×
19Washington~20K0.99×
20Missouri~20K0.99×
21Wisconsin~20K0.99×
22Michigan~30K0.98×
23Maine~4K0.97×
24Utah~10K0.96×
25Texas~90K0.95×
26Florida~70K0.94×
27Ohio~30K0.94×
28Oklahoma~10K0.94×
29Louisiana~10K0.92×
30Nebraska~5K0.92×
31Kentucky~10K0.91×
32Kansas~8K0.91×
33Delaware~3K0.91×
34Vermont~2K0.91×
35Tennessee~20K0.90×
36Indiana~20K0.90×
37Iowa~9K0.90×
38Montana~3K0.90×
39New Mexico~5K0.89×
40North Dakota~2K0.89×
41Maryland~20K0.88×
42Virginia~20K0.87×
43Georgia~30K0.85×
44Alabama~10K0.84×
45Arkansas~8K0.83×
46West Virginia~4K0.81×
47South Dakota~2K0.81×
48Alaska~2K0.80×
49Hawaii~4K0.77×
50Mississippi~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Lisa Vanderpump, United States
0.76×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lisa Vanderpump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lisa Vanderpump audience
#·InterestCategoryAffinity×
01Teresa GiudiceMovies & TV72.74×
02Rich Kids of Beverly HillsMovies & TV70.32×
03Vicki GunvalsonMovies & TV59.47×
04Brandi GlanvilleMovies & TV35.21×
05The Day the Earth Stood StillMovies & TV33.31×
06Punk'dMovies & TV33.21×
07PictionaryMovies & TV32.00×
08Lisa RinnaMovies & TV29.81×
09Running Man (TV series)Movies & TV27.07×
10Kim RichardsMovies & TV26.67×
11Pete CarrollSports22.55×
12Vanderpump RulesMovies & TV21.05×
13Lauren GrahamMovies & TV19.87×
14Kyle RichardsMovies & TV18.81×
15Sophia BushMovies & TV16.68×
16Josh DuhamelFashion & Accessoires16.50×
17Aaron PaulMovies & TV16.50×
18Lamar OdomSports10.23×
19Sharon OsbourneMovies & TV10.08×
20Christina ApplegateMovies & TV7.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lisa Vanderpump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lisa Vanderpump audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.27×
CreativityOPEN1.25×
Sports ActivityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lisa Vanderpump audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.91×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lisa Vanderpump have in United States?

Lisa Vanderpump has an estimated audience of 1,220,716 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lisa Vanderpump fans?

75.3% of Lisa Vanderpump fans are female, 24.7% are male, with an average age of 40.4 years.

03

Which brands do Lisa Vanderpump fans like most?

Lisa Vanderpump fans show strongest brand affinity for Teresa Giudice (72.74×), Lisa Rinna (29.81×), and Running Man (TV series) (27.07×) over the country average.

04

Where do Lisa Vanderpump fans live in United States?

Lisa Vanderpump fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lisa Vanderpump fans also like?

Beyond Lisa Vanderpump itself, the audience over-indexes on Lisa Rinna (29.81×), Running Man (TV series) (27.07×), Brandi Glanville (35.21×), and Pete Carroll (22.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lisa Vanderpump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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