Lisa Vanderpump Audience in United States

Lisa Vanderpump logo

Lisa Vanderpump has an estimated audience of 1,156,720 people in United States. 75.3% are female, 24.7% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Teresa Giudice, Lisa Rinna, Running Man (TV series), Brandi Glanville, Pete Carroll.

The average Lisa Vanderpump fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Teresa Giudice, Lisa Rinna, Running Man (TV series), with strongest over-indexing on Teresa Giudice (72.74× the country average). Demographically, the Lisa Vanderpump audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Lisa Vanderpump fans

Demographic split for Lisa Vanderpump audience in United States
MetricValue
Female75.3%
Male24.7%
Average age40.4
Estimated audience size1,156,720

Audience persona

The typical Lisa Vanderpump fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Teresa Giudice.

Top regions in United States

Top regions ranked by reach for Lisa Vanderpump in United States
RegionReachAffinity
California164,9881.3×
Texas98,7630.99×
Florida76,3230.97×
New York75,3701.17×
Illinois44,2491.15×
North Carolina43,1351.24×
Pennsylvania42,8541.1×
Ohio34,5460.97×
Nevada31,6542.83×
Georgia31,5470.89×
Arizona31,5271.33×
New Jersey30,7231.04×
Michigan30,4491.01×
Massachusetts26,8691.18×
Virginia25,5380.91×
Washington24,1981.04×
South Carolina23,7181.36×
Tennessee20,8170.9×
Colorado20,5871.13×
Indiana19,6670.93×
Missouri19,0271.02×
Wisconsin17,6041.01×
Maryland17,4010.87×
Minnesota17,1291.03×
Oregon14,5831.1×
Alabama14,4750.9×
Louisiana13,6060.91×
Kentucky12,9410.89×
Connecticut12,2651.06×
Oklahoma12,1020.94×
Utah9,7640.94×
Iowa7,9430.83×
Kansas7,9180.87×
Arkansas7,4080.78×
Mississippi6,7270.71×
Idaho5,7580.99×
Nebraska5,1620.89×
New Mexico4,8750.84×
New Hampshire4,5761×
Rhode Island4,1881.14×
Washington, District of Columbia4,0651.17×
Maine3,8540.93×
West Virginia3,6100.67×
Hawaii3,5520.71×
Delaware2,6870.84×
Montana2,6470.82×
North Dakota1,8280.77×
South Dakota1,7880.67×
Alaska1,7550.71×
Vermont1,7380.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lisa Vanderpump audience
BrandAffinityCategory
Teresa Giudice72.74×Movies & TV
Lisa Rinna29.81×Movies & TV
Running Man (TV series)27.07×Movies & TV
Brandi Glanville35.21×Movies & TV
Pete Carroll22.55×Sports
Josh Duhamel16.5×Fashion & Accessoires
Vicki Gunvalson59.47×Movies & TV
Lauren Graham19.87×Movies & TV
Vanderpump Rules21.05×Movies & TV
Anne Burrell8.58×Food & Beverages
The Day the Earth Stood Still33.31×Movies & TV
Sophia Bush16.68×Movies & TV
Kyle Richards18.81×Movies & TV
Aaron Paul16.5×Movies & TV
Sharon Osbourne10.08×Movies & TV
Kim Richards26.67×Movies & TV
Emilia Schüle93.38×Movies & TV
Rich Kids of Beverly Hills70.32×Movies & TV
Punk'd33.21×Movies & TV
Pictionary32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lisa Vanderpump audience
TraitClusterScore
Luxury OrientationPREMIUM3.34
Risk AppetiteTHRILL1.62
Design AffinityPREMIUM1.62
Community OrientationOPEN1.44
IndulgenceJOY1.42
LGBTQ+ IdentityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Lisa Vanderpump
CountryShare
United States54.4%
United Kingdom19.2%
Canada5.9%

See Lisa Vanderpump audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Lisa Vanderpump have in United States?

Lisa Vanderpump has an estimated audience of 1,156,720 people in United States, concentrated in California and Texas.

What is the gender split and age of Lisa Vanderpump fans?

75.3% of Lisa Vanderpump fans are female, 24.7% are male, with an average age of 40.4 years.

Which brands do Lisa Vanderpump fans like most?

Lisa Vanderpump fans show strongest brand affinity for Teresa Giudice (72.74×), Lisa Rinna (29.81×), and Running Man (TV series) (27.07×) over the country average.

Where do Lisa Vanderpump fans live in United States?

Lisa Vanderpump fans in United States are most concentrated in California (reach 164,988), Texas (reach 98,763), and Florida (reach 76,323). These three regions account for the largest share of the active audience.

What other brands do Lisa Vanderpump fans also like?

Beyond Lisa Vanderpump itself, the audience over-indexes on Lisa Rinna (29.81×), Running Man (TV series) (27.07×), Brandi Glanville (35.21×), and Pete Carroll (22.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lisa Vanderpump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.