Punk'd Audience in United States
Punk'd has an estimated audience of 428,499 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top brand affinities: Demi Moore, Olivia Munn, Rebel Wilson, Bruce Willis, Mila Kunis.
Top brand affinities include Demi Moore, Olivia Munn, Rebel Wilson, with strongest over-indexing on Demi Moore (86.25× the country average). Demographically, the Punk'd audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Punk'd fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.7 |
| Estimated audience size | 428,499 |
Audience persona
The typical Punk'd fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Demi Moore.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Demi Moore | 86.25× | Movies & TV |
| Olivia Munn | 82.3× | Movies & TV |
| Rebel Wilson | 73.05× | Movies & TV |
| Bruce Willis | 13.13× | Movies & TV |
| Mila Kunis | 23.41× | Movies & TV |
| Alison Brie | 20× | Movies & TV |
| Aaron Rodgers | 9.23× | Sports |
| Capital One | 5.71× | Business & Career |
| Pitch Perfect | 21.25× | Movies & TV |
| Anna Faris | 20× | Movies & TV |
| Google Maps | 5.08× | Internet & Social Media |
| Beetlejuice | 5.85× | Movies & TV |
| Jake Gyllenhaal | 12.86× | Movies & TV |
| Jason Momoa | 10.91× | Movies & TV |
| Lisa Vanderpump | 33.05× | Movies & TV |
| Emily Blunt | 14× | Movies & TV |
| Californication (TV series) | 41.77× | Movies & TV |
| Blake Lively | 9.69× | Movies & TV |
| Indeed.com | 4.04× | Business & Career |
| Diane Keaton | 6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Social Media Usage | JOY | 1.24 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| United Kingdom | 7.0% |
| Canada | 4.8% |
See Punk'd audiences in other countries
More Reality audiences in United States
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- Southern Charm (2,350,366)
- House Hunters (1,831,621)
- Below Deck (1,551,697)
- MeatEater (1,323,129)
How to read this data
Audience size is the estimated number of people in United States who actively search for Punk'd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.