Rascasse Audience Intelligence

Punk'd Audience in United States

A data profile of the people who buy, follow and care about Punk'd in United States — modelled from more than twelve digital signal sources. Punk'd has an estimated audience of 427,572 people in United States.

#20among Reality in United States#3536among Movie / TV Show / Series in United States#7401in Movies & TV

The average Punk'd fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Olivia Munn, Demi Moore, Mila Kunis, with strongest over-indexing on Olivia Munn (94.02× the country average).

Demographically, the Punk'd audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Punk'd fan in United States is more female, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Olivia Munn.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punk'd profile in United States.

Audience size
428K
in United States
Gender
55.1%♀
44.9% male
Age
38.7
average years
Country rank
#40068
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punk'd viewers

55.1% are female, 44.9% are male, average age 38.7.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Punk'd audience in United States
MetricValue
Female55.1%
Male44.9%
Average age38.7
Estimated audience size427,572
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Punk'd audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3923%
40-4921%
50+16%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Punk'd audience comes from United States.

Worldwide audience distribution share by country for Punk'd
CountryShare
United States55.7%
United Kingdom6.9%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punk'd audience in United States is strongest.

Fig. 05

Top regions by affinity

Punk'd fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~20K1.12×
02Washington, District of Columbia~1K1.12×
03Michigan~10K1.11×
04Virginia~10K1.11×
05Ohio~10K1.10×
06Massachusetts~9K1.10×
07Missouri~8K1.10×
08North Carolina~10K1.09×
09Tennessee~9K1.08×
10California~50K1.07×
11New York~30K1.07×
12Louisiana~6K1.07×
13Kentucky~6K1.07×
14Oklahoma~5K1.06×
15Connecticut~5K1.06×
16Pennsylvania~20K1.05×
17New Jersey~10K1.05×
18Kansas~4K1.05×
19Georgia~10K1.04×
20Arizona~9K1.04×
21Alabama~6K1.03×
22Maryland~8K1.02×
23Oregon~5K1.02×
24Texas~40K1.01×
25Indiana~8K1.01×
26Arkansas~4K1.01×
27Iowa~4K1.01×
28South Carolina~6K1.00×
29Nevada~4K1.00×
30Nebraska~2K1.00×
31West Virginia~2K1.00×
32Rhode Island~1K1.00×
33Washington~9K0.99×
34Colorado~7K0.99×
35Minnesota~6K0.99×
36Delaware~1K0.99×
37Vermont<1K0.99×
38Wisconsin~6K0.98×
39Maine~2K0.98×
40North Dakota<1K0.98×
41New Hampshire~2K0.97×
42Alaska<1K0.97×
43Mississippi~3K0.96×
44Montana~1K0.96×
45Florida~30K0.95×
46South Dakota<1K0.95×
47Utah~4K0.94×
48New Mexico~2K0.93×
49Idaho~2K0.93×
50Hawaii~2K0.91×
Fig. 06

Affinity by region

Affinity by region — Punk'd, United States
0.91×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punk'd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punk'd audience
#·InterestCategoryAffinity×
01Olivia MunnMovies & TV94.02×
02Californication (TV series)Movies & TV38.08×
03Lisa VanderpumpMovies & TV33.21×
04Mila KunisMovies & TV30.83×
05Demi MooreMovies & TV20.84×
06BoratMovies & TV20.44×
07Alison BrieMovies & TV20.00×
08Allison JanneyMovies & TV20.00×
09Cameron MonaghanMovies & TV20.00×
10Rose LeslieMovies & TV20.00×
11Meals on WheelsFood & Beverages19.73×
12Kristen SchaalMovies & TV18.61×
13Rebel WilsonMovies & TV17.37×
14Hannibal (TV series)Movies & TV16.39×
15Anna FarisMovies & TV14.58×
16Christopher WalkenMovies & TV14.26×
17Josh DuhamelFashion & Accessoires12.33×
18SubwayFood & Beverages3.49×
19Pizza HutFood & Beverages3.22×
20McDonald'sFood & Beverages3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punk'd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punk'd audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.72×
Family OrientationCONSERVATISM1.33×
Urban LifestyleOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punk'd audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punk'd have in United States?

Punk'd has an estimated audience of 427,572 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Punk'd viewers?

55.1% of Punk'd fans are female, 44.9% are male, with an average age of 38.7 years.

03

Which brands do Punk'd fans like most?

Punk'd fans show strongest brand affinity for Olivia Munn (94.02×), Demi Moore (20.84×), and Mila Kunis (30.83×) over the country average.

04

Where do Punk'd fans live in United States?

Punk'd fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Punk'd fans also like?

Beyond Punk'd itself, the audience over-indexes on Demi Moore (20.84×), Mila Kunis (30.83×), Alison Brie (20×), and Lisa Vanderpump (33.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Reality audiences in United States

See Punk'd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Punk'd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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