Punk'd Audience in United States
Punk'd has an estimated audience of 428,499 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top brand affinities: Goop, Dog breed, Kasik, Wok, Elsword.
Top brand affinities include Goop, Dog breed, Kasik, with strongest over-indexing on Goop (8.48× the country average). Demographically, the Punk'd audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality
Demographics of Punk'd fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.7 |
| Estimated audience size | 428,499 |
Audience persona
The typical Punk'd fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 8.48× | Internet & Social Media |
| Dog breed | 1.72× | Pets & Animals |
| Kasik | 17.29× | Travel & Leisure |
| Wok | 7.83× | Food & Beverages |
| Elsword | 19× | Games |
| Home equity | 2.18× | Home & Garden |
| Vocal harmony | 4.48× | Music & Radio |
| Grinch | 3.96× | Movies & TV |
| Paisley | 8.38× | Fashion & Accessoires |
| Home staging | 4.17× | Home & Garden |
| headspace | 7.37× | Health |
| Gofobo | 20.03× | Movies & TV |
| Governor of Michigan | 5.63× | Politics & Society |
| Guitarist (magazine) | 8.56× | Music & Radio |
| Google Photos | 1.84× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.64× | Sports |
| 3D printing | 1.81× | Technology & Electronics |
| Captain America (1990 film) | 3.17× | Movies & TV |
| Brown County, Wisconsin | 9.38× | Travel & Leisure |
| Google Home | 4.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.3 |
| Social Media Usage | JOY | 1.24 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.8% |
| United Kingdom | 7.0% |
| Canada | 4.8% |
See Punk'd audiences in other countries
More Reality audiences in United States
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- MeatEater (1,323,129)
How to read this data
Audience size is the estimated number of people in United States who actively search for Punk'd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.