Rascasse Audience Intelligence

Rebel Wilson Audience in United States

A data profile of the people who buy, follow and care about Rebel Wilson in United States — modelled from more than twelve digital signal sources. Rebel Wilson has an estimated audience of 3,299,305 people in United States.

#474among Actor Actress or TV Star in United States#1351among Person in United States#1183in Movies & TV

The average Rebel Wilson fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christina Hendricks, Lily Tomlin, Gabourey Sidibe, with strongest over-indexing on Christina Hendricks (27.1× the country average).

Demographically, the Rebel Wilson audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rebel Wilson fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Christina Hendricks.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rebel Wilson profile in United States.

Audience size
3.3M
in United States
Gender
58.4%♀
41.6% male
Age
44.0
average years
Country rank
#9485
Person in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rebel Wilson fans

58.4% are female, 41.6% are male, average age 44.0.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Rebel Wilson audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.0
Estimated audience size3,299,305
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Rebel Wilson audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4921%
50+33%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Rebel Wilson audience comes from United States.

Worldwide audience distribution share by country for Rebel Wilson
CountryShare
United States36.8%
United Kingdom8.8%
Australia4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rebel Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Rebel Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.32×
02Idaho~20K1.30×
03Montana~10K1.24×
04Oregon~50K1.21×
05Alaska~9K1.19×
06Colorado~60K1.17×
07Arizona~80K1.16×
08Washington~80K1.14×
09Oklahoma~40K1.13×
10New Mexico~20K1.09×
11North Dakota~8K1.09×
12Missouri~60K1.08×
13Wisconsin~60K1.06×
14Iowa~30K1.06×
15Kansas~30K1.06×
16Michigan~90K1.04×
17Indiana~70K1.03×
18Minnesota~50K1.03×
19Arkansas~30K1.03×
20Maine~10K1.03×
21South Dakota~8K1.02×
22Kentucky~40K1.01×
23Nebraska~20K1.01×
24Hawaii~20K1.01×
25New Hampshire~10K1.01×
26Vermont~6K1.01×
27Ohio~100K0.99×
28Tennessee~70K0.99×
29West Virginia~20K0.98×
30California~400K0.95×
31Massachusetts~60K0.95×
32Nevada~30K0.95×
33Pennsylvania~100K0.94×
34Texas~300K0.93×
35Alabama~50K0.93×
36Connecticut~30K0.92×
37North Carolina~100K0.91×
38Illinois~100K0.89×
39Virginia~70K0.88×
40South Carolina~50K0.88×
41Florida~200K0.87×
42Rhode Island~10K0.86×
43Louisiana~40K0.85×
44New York~200K0.84×
45Georgia~90K0.84×
46Maryland~50K0.81×
47Delaware~8K0.81×
48New Jersey~70K0.80×
49Mississippi~20K0.80×
50Washington, District of Columbia~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Rebel Wilson, United States
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rebel Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rebel Wilson audience
#·InterestCategoryAffinity×
01Lea DeLariaMovies & TV58.88×
02Amber RileyMovies & TV52.26×
03Gabourey SidibeMovies & TV38.94×
04Lily TomlinMovies & TV29.06×
05Christina HendricksMovies & TV27.10×
06Aidy BryantMovies & TV26.93×
07Lisa VanderpumpMovies & TV22.57×
08The Amazing RaceMovies & TV21.67×
09Fear FactorMovies & TV20.86×
10Pitch Perfect 2Movies & TV18.23×
11Lena DunhamMovies & TV17.69×
12Jenny SlateMovies & TV16.28×
13Kirstie AlleyMovies & TV14.37×
14Alison BrieMovies & TV12.71×
15Melanie LynskeyMovies & TV12.37×
16Vanderpump RulesMovies & TV11.15×
17Pitch PerfectMovies & TV10.45×
18CloudsMusic & Radio9.30×
19Eyes Wide ShutMovies & TV9.08×
20Melissa McCarthyMovies & TV7.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rebel Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rebel Wilson audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.55×
CreativityOPEN1.41×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rebel Wilson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Luxury OrientationPREMIUM0.91×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rebel Wilson have in United States?

Rebel Wilson has an estimated audience of 3,299,305 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rebel Wilson fans?

58.4% of Rebel Wilson fans are female, 41.6% are male, with an average age of 44.0 years.

03

Which brands do Rebel Wilson fans like most?

Rebel Wilson fans show strongest brand affinity for Christina Hendricks (27.1×), Lily Tomlin (29.06×), and Gabourey Sidibe (38.94×) over the country average.

04

Where do Rebel Wilson fans live in United States?

Rebel Wilson fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rebel Wilson fans also like?

Beyond Rebel Wilson itself, the audience over-indexes on Lily Tomlin (29.06×), Gabourey Sidibe (38.94×), Lena Dunham (17.69×), and Amber Riley (52.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rebel Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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