Rebel Wilson Audience in United States

Rebel Wilson logo

Rebel Wilson has an estimated audience of 3,475,554 people in United States. 58.4% are female, 41.6% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Christina Hendricks, Lily Tomlin, Gabourey Sidibe, Amber Riley, Alison Brie.

The average Rebel Wilson fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christina Hendricks, Lily Tomlin, Gabourey Sidibe, with strongest over-indexing on Christina Hendricks (27.1× the country average). Demographically, the Rebel Wilson audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rebel Wilson fans

Demographic split for Rebel Wilson audience in United States
MetricValue
Female58.4%
Male41.6%
Average age44.0
Estimated audience size3,475,554

Audience persona

The typical Rebel Wilson fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Christina Hendricks.

Top regions in United States

Top regions ranked by reach for Rebel Wilson in United States
RegionReachAffinity
California389,2581.02×
Texas280,6430.94×
Florida215,0820.91×
New York180,6960.93×
Pennsylvania113,0120.97×
Illinois108,6800.94×
Ohio107,2931×
Michigan96,6181.06×
North Carolina95,8390.92×
Georgia92,2630.86×
Arizona87,2861.23×
Washington83,3871.2×
Virginia77,6840.92×
New Jersey72,8390.82×
Tennessee69,6871×
Massachusetts68,9011.01×
Indiana65,4611.03×
Colorado63,2211.15×
Missouri60,8781.09×
Wisconsin55,1581.05×
Minnesota51,5011.03×
Oregon49,8451.25×
Maryland49,4360.83×
Alabama46,9230.97×
South Carolina45,2730.87×
Kentucky44,1031.01×
Oklahoma42,8381.11×
Utah40,2461.29×
Louisiana38,5340.86×
Connecticut32,6030.94×
Nevada31,8140.95×
Iowa29,8301.04×
Kansas29,4711.08×
Arkansas27,8980.97×
Idaho21,8821.26×
Mississippi21,3430.75×
New Mexico17,7761.02×
Nebraska17,0170.98×
West Virginia15,0150.93×
Hawaii14,9631×
New Hampshire13,7441×
Maine12,5181.01×
Montana11,6841.21×
Rhode Island9,5110.86×
Alaska8,6511.16×
Washington, District of Columbia8,3160.8×
South Dakota7,6550.95×
North Dakota7,4041.04×
Delaware7,3130.76×
Vermont5,7560.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rebel Wilson audience
BrandAffinityCategory
Christina Hendricks27.1×Movies & TV
Lily Tomlin29.06×Movies & TV
Gabourey Sidibe38.94×Movies & TV
Amber Riley52.26×Movies & TV
Alison Brie12.71×Movies & TV
Lea DeLaria58.88×Movies & TV
Lena Dunham17.69×Movies & TV
Jenny Slate16.28×Movies & TV
Lisa Vanderpump22.57×Movies & TV
Kirstie Alley14.37×Movies & TV
Melanie Lynskey12.37×Movies & TV
Pitch Perfect 218.23×Movies & TV
Fear Factor20.86×Movies & TV
Pitch Perfect10.45×Movies & TV
The Amazing Race21.67×Movies & TV
Vanderpump Rules11.15×Movies & TV
Friends1.91×Movies & TV
Melissa McCarthy7.69×Movies & TV
Rosie O'Donnell8.87×Movies & TV
Eyes Wide Shut9.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rebel Wilson audience
TraitClusterScore
ExtroversionTHRILL1.83
IndulgenceJOY1.21
Price SensitivityPREMIUM1.16
CreativityOPEN1.13
PatriotismCONSERVATISM1.13
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Rebel Wilson
CountryShare
United States38.2%
United Kingdom8.8%
Germany4.4%

See Rebel Wilson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rebel Wilson have in United States?

Rebel Wilson has an estimated audience of 3,475,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Rebel Wilson fans?

58.4% of Rebel Wilson fans are female, 41.6% are male, with an average age of 44.0 years.

Which brands do Rebel Wilson fans like most?

Rebel Wilson fans show strongest brand affinity for Christina Hendricks (27.1×), Lily Tomlin (29.06×), and Gabourey Sidibe (38.94×) over the country average.

Where do Rebel Wilson fans live in United States?

Rebel Wilson fans in United States are most concentrated in California (reach 389,258), Texas (reach 280,643), and Florida (reach 215,082). These three regions account for the largest share of the active audience.

What other brands do Rebel Wilson fans also like?

Beyond Rebel Wilson itself, the audience over-indexes on Lily Tomlin (29.06×), Gabourey Sidibe (38.94×), Amber Riley (52.26×), and Alison Brie (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rebel Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.