The Amazing Race Audience in United States

The Amazing Race logo

The Amazing Race has an estimated audience of 791,933 people in United States. 60.8% are female, 39.2% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Personality, Celtic mythology, Historic site, Home staging, Nationality.

The average The Amazing Race fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personality, Celtic mythology, Historic site, with strongest over-indexing on Personality (13.48× the country average). Demographically, the The Amazing Race audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Amazing Race fans

Demographic split for The Amazing Race audience in United States
MetricValue
Female60.8%
Male39.2%
Average age42.6
Estimated audience size791,933

Audience persona

The typical The Amazing Race fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Personality.

Top regions in United States

Top regions ranked by reach for The Amazing Race in United States
RegionReachAffinity
California96,3711.11×
Texas62,8320.92×
Florida47,1060.88×
New York43,8480.99×
Pennsylvania26,8561.01×
Illinois26,6311.01×
North Carolina25,1171.05×
Ohio24,0650.99×
Georgia21,9870.9×
Michigan20,6611×
Washington19,4561.22×
Virginia18,2070.94×
New Jersey17,7760.88×
Massachusetts17,0771.09×
Arizona16,1541×
Indiana15,4201.07×
Missouri15,2051.19×
Tennessee15,1280.95×
Wisconsin14,4321.21×
Colorado14,4011.15×
Minnesota13,2941.17×
Maryland12,8620.94×
Oregon11,0471.22×
Utah10,8631.53×
South Carolina10,3810.87×
Kentucky9,4100.95×
Alabama9,0760.82×
Oklahoma8,8531.01×
Louisiana8,1330.8×
Connecticut7,6260.96×
Iowa7,3781.13×
Nevada7,0400.92×
Kansas6,4791.04×
Arkansas6,1550.94×
Idaho5,2731.33×
Mississippi5,0490.77×
Nebraska3,7500.94×
New Mexico3,5020.88×
Hawaii3,4171×
New Hampshire3,2541.04×
Maine3,1151.1×
West Virginia2,7070.73×
Washington, District of Columbia2,5311.06×
Montana2,3441.07×
Rhode Island2,2510.89×
Delaware1,8480.85×
South Dakota1,7580.96×
Alaska1,4290.84×
Vermont1,2990.93×
North Dakota1,2670.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Amazing Race audience
BrandAffinityCategory
Personality13.48×Business & Career
Celtic mythology16.94×Arts & Culture
Historic site6.69×Arts & Culture
Home staging5.81×Home & Garden
Nationality2.23×Politics & Society
Alaska1.57×Travel & Leisure
Israel1.93×Travel & Leisure
Tezz5.88×Movies & TV
Google Photos1.84×Technology & Electronics
Nebraska1.71×Travel & Leisure
Nobó17.04×Food & Beverages
Lulu 黃路梓茵1.57×Movies & TV
Sinaloa1.98×Travel & Leisure
Saving1.56×Business & Career
Guelaguetza4.91×Arts & Culture
Hocus Pocus2.38×Movies & TV
Personalised Gifts1.81×Home & Garden
Captain America (1990 film)1.84×Movies & TV
Sailor2×Travel & Leisure
Jeep Wagoneer2.19×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Amazing Race audience
TraitClusterScore
ExtroversionTHRILL1.24
Community OrientationOPEN1.2
TravellingTHRILL1.2
Social Media UsageJOY1.19
Price SensitivityPREMIUM1.17
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for The Amazing Race
CountryShare
United States54.8%
Canada7.3%
Australia6.5%

See The Amazing Race audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Amazing Race have in United States?

The Amazing Race has an estimated audience of 791,933 people in United States, concentrated in California and Texas.

What is the gender split and age of The Amazing Race fans?

60.8% of The Amazing Race fans are female, 39.2% are male, with an average age of 42.6 years.

Which brands do The Amazing Race fans like most?

The Amazing Race fans show strongest brand affinity for Personality (13.48×), Celtic mythology (16.94×), and Historic site (6.69×) over the country average.

Where do The Amazing Race fans live in United States?

The Amazing Race fans in United States are most concentrated in California (reach 96,371), Texas (reach 62,832), and Florida (reach 47,106). These three regions account for the largest share of the active audience.

What other brands do The Amazing Race fans also like?

Beyond The Amazing Race itself, the audience over-indexes on Celtic mythology (16.94×), Historic site (6.69×), Home staging (5.81×), and Nationality (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Amazing Race. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.