Rascasse Audience Intelligence

Project Runway Audience in United States

A data profile of the people who buy, follow and care about Project Runway in United States — modelled from more than twelve digital signal sources. Project Runway has an estimated audience of 1,522,394 people in United States.

#311among TV series in United States#1183among Movie / TV Show / Series in United States#2911in Movies & TV

The average Project Runway fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Little Louie Vega, Creative Ideas, Songkhla Province, with strongest over-indexing on Little Louie Vega (733.33× the country average).

Demographically, the Project Runway audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Project Runway fan in United States is more female, around 39.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Little Louie Vega.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Project Runway profile in United States.

Audience size
1.5M
in United States
Gender
76.0%♀
24.0% male
Age
39.0
average years
Country rank
#17564
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Project Runway viewers

76.0% are female, 24.0% are male, average age 39.0.

Fig. 02

Gender split

76.0%
Female
24.0%
Male
Demographic split for Project Runway audience in United States
MetricValue
Female76.0%
Male24.0%
Average age39.0
Estimated audience size1,522,394
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Project Runway audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

56.5%

of the worldwide Project Runway audience comes from United States.

Worldwide audience distribution share by country for Project Runway
CountryShare
United States56.5%
United Kingdom5.9%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Project Runway audience in United States is strongest.

Fig. 05

Top regions by affinity

Project Runway fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K1.44×
02Oregon~20K1.37×
03New York~100K1.32×
04Washington~40K1.30×
05Minnesota~30K1.28×
06Maine~7K1.27×
07Rhode Island~6K1.27×
08Vermont~3K1.26×
09Massachusetts~40K1.21×
10Maryland~30K1.14×
11Wisconsin~30K1.13×
12Illinois~60K1.12×
13Connecticut~20K1.12×
14New Hampshire~7K1.11×
15California~200K1.10×
16Pennsylvania~60K1.09×
17New Jersey~40K1.06×
18Virginia~40K1.03×
19Colorado~30K1.03×
20Delaware~4K1.03×
21Hawaii~7K1.01×
22Montana~4K1.00×
23Missouri~20K0.99×
24Alaska~3K0.99×
25Michigan~40K0.98×
26Ohio~50K0.97×
27Iowa~10K0.97×
28Utah~10K0.96×
29Idaho~7K0.94×
30Georgia~40K0.93×
31North Carolina~40K0.93×
32Kansas~10K0.93×
33New Mexico~7K0.93×
34Tennessee~30K0.92×
35Louisiana~20K0.92×
36Nebraska~7K0.92×
37Indiana~30K0.90×
38South Carolina~20K0.89×
39Arizona~30K0.88×
40Kentucky~20K0.88×
41Arkansas~10K0.87×
42South Dakota~3K0.87×
43Oklahoma~10K0.85×
44Texas~100K0.83×
45Florida~90K0.82×
46West Virginia~6K0.82×
47Nevada~10K0.81×
48North Dakota~2K0.77×
49Mississippi~10K0.75×
50Alabama~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Project Runway, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Project Runway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Project Runway audience
#·InterestCategoryAffinity×
01Little Louie VegaMusic & Radio733.33×
02Songkhla ProvinceTravel & Leisure90.31×
03Dorado, Puerto RicoTravel & Leisure68.46×
04AccuQuiltHome & Garden65.32×
05Singles DayPolitics & Society37.95×
06Rincón, Puerto RicoTravel & Leisure32.03×
07Fat Quarter ShopShopping29.81×
08Ponce, Puerto RicoTravel & Leisure29.39×
09Stampin' Up!Shopping28.33×
10Married at First Sight (U.S. TV series)Movies & TV27.93×
11Teresa GiudiceMovies & TV27.20×
12Free Quilt PatternsTopic25.82×
13Little People, Big WorldMovies & TV24.97×
14Creative IdeasHome & Garden23.51×
15Diy Craft ProjectsHome & Garden15.83×
16The VoiceMovies & TV14.17×
17Amusement arcadeGames13.69×
18FX (TV channel)Movies & TV11.33×
19Public utilityHome & Garden8.93×
20Hobby LobbyHome & Garden4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Project Runway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Project Runway audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.33×
Urban LifestyleOPEN1.33×
ExtroversionTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Project Runway audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.88×
PatriotismCONSERVATISM0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Project Runway have in United States?

Project Runway has an estimated audience of 1,522,394 people in United States, concentrated in California and New York.

02

What is the gender split and age of Project Runway viewers?

76.0% of Project Runway fans are female, 24.0% are male, with an average age of 39.0 years.

03

Which brands do Project Runway fans like most?

Project Runway fans show strongest brand affinity for Little Louie Vega (733.33×), Creative Ideas (23.51×), and Songkhla Province (90.31×) over the country average.

04

Where do Project Runway fans live in United States?

Project Runway fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Project Runway fans also like?

Beyond Project Runway itself, the audience over-indexes on Creative Ideas (23.51×), Songkhla Province (90.31×), Ponce, Puerto Rico (29.39×), and Dorado, Puerto Rico (68.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Project Runway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Project Runway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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