Project Runway Audience in United States

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Project Runway has an estimated audience of 1,555,300 people in United States. 76.0% are female, 24.0% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Little Louie Vega, Creative Ideas, Songkhla Province, Ponce, Puerto Rico, Dorado, Puerto Rico.

The average Project Runway fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Little Louie Vega, Creative Ideas, Songkhla Province, with strongest over-indexing on Little Louie Vega (733.33× the country average). Demographically, the Project Runway audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Project Runway fans

Demographic split for Project Runway audience in United States
MetricValue
Female76.0%
Male24.0%
Average age39.0
Estimated audience size1,555,300

Audience persona

The typical Project Runway fan in United States is more female, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for Little Louie Vega.

Top regions in United States

Top regions ranked by reach for Project Runway in United States
RegionReachAffinity
California185,1451.08×
New York110,9861.28×
Texas110,3090.82×
Florida88,2600.84×
Illinois56,0011.08×
Pennsylvania53,7361.03×
Ohio48,8141.02×
North Carolina43,9010.94×
Washington42,6451.37×
Michigan41,9161.03×
Georgia41,5760.87×
Virginia40,3521.07×
New Jersey39,2390.99×
Massachusetts38,2841.25×
Tennessee29,3500.94×
Maryland28,5771.07×
Arizona27,7860.87×
Minnesota27,6331.24×
Colorado27,3891.12×
Wisconsin27,0141.15×
Oregon26,4831.49×
Indiana26,2260.92×
Missouri25,8371.03×
South Carolina20,2790.87×
Louisiana17,9810.9×
Kentucky17,5090.9×
Connecticut17,2001.1×
Oklahoma15,7650.91×
Alabama15,5800.72×
Utah14,3441.03×
Iowa13,1361.03×
Arkansas11,8640.93×
Kansas11,4440.93×
Nevada11,3410.75×
Mississippi8,7340.68×
New Mexico7,6130.98×
Maine7,5701.36×
Idaho7,5310.97×
New Hampshire7,0081.14×
Nebraska6,7490.87×
Washington, District of Columbia6,4101.37×
Hawaii6,2060.93×
Rhode Island5,9871.21×
West Virginia5,3200.73×
Montana4,1410.96×
Delaware3,9400.92×
Vermont3,7521.37×
Alaska2,9690.89×
South Dakota2,8250.79×
North Dakota2,0480.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Project Runway audience
BrandAffinityCategory
Little Louie Vega733.33×Music & Radio
Creative Ideas23.51×Home & Garden
Songkhla Province90.31×Travel & Leisure
Ponce, Puerto Rico29.39×Travel & Leisure
Dorado, Puerto Rico68.46×Travel & Leisure
Rincón, Puerto Rico32.03×Travel & Leisure
AccuQuilt65.32×Home & Garden
Fat Quarter Shop29.81×Shopping
Hobby Lobby4.36×Home & Garden
The Voice14.17×Movies & TV
Teresa Giudice27.2×Movies & TV
FX (TV channel)11.33×Movies & TV
Married at First Sight (U.S. TV series)27.93×Movies & TV
Singles Day37.95×Politics & Society
Little People, Big World24.97×Movies & TV
Public utility8.93×Home & Garden
Free Quilt Patterns25.82×
Amusement arcade13.69×Games
Stampin' Up!28.33×Shopping
Diy Craft Projects15.83×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Project Runway audience
TraitClusterScore
ExtroversionTHRILL2.3
Design AffinityPREMIUM1.98
MindfulnessBALANCE1.44
CreativityOPEN1.41
IndulgenceJOY1.36
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Project Runway
CountryShare
United States61.8%
United Kingdom6.3%
Germany3.5%

See Project Runway audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Project Runway have in United States?

Project Runway has an estimated audience of 1,555,300 people in United States, concentrated in California and New York.

What is the gender split and age of Project Runway fans?

76.0% of Project Runway fans are female, 24.0% are male, with an average age of 39.0 years.

Which brands do Project Runway fans like most?

Project Runway fans show strongest brand affinity for Little Louie Vega (733.33×), Creative Ideas (23.51×), and Songkhla Province (90.31×) over the country average.

Where do Project Runway fans live in United States?

Project Runway fans in United States are most concentrated in California (reach 185,145), New York (reach 110,986), and Texas (reach 110,309). These three regions account for the largest share of the active audience.

What other brands do Project Runway fans also like?

Beyond Project Runway itself, the audience over-indexes on Creative Ideas (23.51×), Songkhla Province (90.31×), Ponce, Puerto Rico (29.39×), and Dorado, Puerto Rico (68.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Project Runway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.