Rascasse Audience Intelligence

The Voice Audience in United States

A data profile of the people who buy, follow and care about The Voice in United States — modelled from more than twelve digital signal sources. The Voice has an estimated audience of 5,580,164 people in United States.

#8among TV show in United States#169among Movie / TV Show / Series in United States#582in Movies & TV

The average The Voice fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Voice acting, Sabrina Carpenter, with strongest over-indexing on Google News (15.17× the country average).

Demographically, the The Voice audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Voice fan in United States is more female, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Google News.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Voice profile in United States.

Audience size
5.6M
in United States
Gender
68.8%♀
31.2% male
Age
37.8
average years
Country rank
#6078
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Voice viewers

68.8% are female, 31.2% are male, average age 37.8.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for The Voice audience in United States
MetricValue
Female68.8%
Male31.2%
Average age37.8
Estimated audience size5,580,164
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the The Voice audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3915%
40-4917%
50+23%
Fig. 04

Worldwide distribution

42.3%

of the worldwide The Voice audience comes from United States.

Worldwide audience distribution share by country for The Voice
CountryShare
United States42.3%
France7.1%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Voice audience in United States is strongest.

Fig. 05

Top regions by affinity

The Voice fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.47×
02Alabama~100K1.44×
03Maine~30K1.32×
04Oklahoma~80K1.31×
05Iowa~60K1.29×
06Nebraska~40K1.29×
07Kentucky~90K1.27×
08Arkansas~60K1.25×
09Mississippi~60K1.21×
10Tennessee~100K1.19×
11Missouri~100K1.16×
12Louisiana~90K1.16×
13South Dakota~20K1.14×
14Kansas~50K1.13×
15Wisconsin~100K1.12×
16Montana~20K1.12×
17South Carolina~100K1.11×
18Indiana~100K1.10×
19Ohio~200K1.09×
20Minnesota~90K1.08×
21Idaho~30K1.08×
22North Dakota~10K1.06×
23New Mexico~30K1.05×
24Alaska~10K1.05×
25North Carolina~200K1.04×
26Michigan~200K1.03×
27Oregon~70K1.02×
28Vermont~10K1.00×
29Arizona~100K0.97×
30Rhode Island~20K0.97×
31Pennsylvania~200K0.95×
32Hawaii~20K0.95×
33New Hampshire~20K0.92×
34Washington~100K0.89×
35Florida~300K0.85×
36Virginia~100K0.85×
37Colorado~70K0.81×
38Massachusetts~90K0.79×
39Connecticut~50K0.79×
40Texas~400K0.78×
41Illinois~200K0.78×
42Georgia~100K0.78×
43Delaware~10K0.78×
44Utah~40K0.77×
45Maryland~70K0.73×
46Nevada~40K0.72×
47New York~200K0.68×
48California~400K0.67×
49New Jersey~100K0.67×
50Washington, District of Columbia~9K0.49×
Fig. 06

Affinity by region

Affinity by region — The Voice, United States
0.49×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Voice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Voice audience
#·InterestCategoryAffinity×
01Google NewsNews15.17×
02Civil law (legal system)Business & Career12.43×
03Logic puzzlesGames10.99×
04Zara LarssonMusic & Radio8.33×
05hannah montanaMovies & TV7.70×
06Voice actingArts & Culture6.46×
07Dancing with the StarsMovies & TV5.82×
08Sabrina CarpenterMusic & Radio4.91×
09American IdolMovies & TV4.70×
10Ed HarrisMovies & TV4.63×
11Chat GPTTechnology & Electronics4.45×
12E! NewsMovies & TV3.29×
13All-news radioMusic & Radio2.23×
14MSNNews2.09×
15verizonTechnology & Electronics2.02×
16TMZInternet & Social Media1.83×
17NBCMovies & TV1.66×
18Kohl'sShopping1.54×
19News broadcastingBusiness & Career1.52×
20Country musicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Voice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Voice audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.60×
SpiritualityBALANCE1.45×
Community OrientationOPEN1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Voice audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Voice have in United States?

The Voice has an estimated audience of 5,580,164 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Voice viewers?

68.8% of The Voice fans are female, 31.2% are male, with an average age of 37.8 years.

03

Which brands do The Voice fans like most?

The Voice fans show strongest brand affinity for Google News (15.17×), Voice acting (6.46×), and Sabrina Carpenter (4.91×) over the country average.

04

Where do The Voice fans live in United States?

The Voice fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do The Voice fans also like?

Beyond The Voice itself, the audience over-indexes on Voice acting (6.46×), Sabrina Carpenter (4.91×), Chat GPT (4.45×), and Zara Larsson (8.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See The Voice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Voice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →