The Voice Audience in United States

The Voice logo

The Voice has an estimated audience of 5,830,186 people in United States. 68.8% are female, 31.2% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Google News, Voice acting, Sabrina Carpenter, Chat GPT, Euphoria.

The average The Voice fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Voice acting, Sabrina Carpenter, with strongest over-indexing on Google News (15.17× the country average). Demographically, the The Voice audience skews more female with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of The Voice fans

Demographic split for The Voice audience in United States
MetricValue
Female68.8%
Male31.2%
Average age37.8
Estimated audience size5,830,186

Audience persona

The typical The Voice fan in United States is more female, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for The Voice in United States
RegionReachAffinity
California454,1350.71×
Texas412,4950.82×
Florida347,2020.88×
New York234,1350.72×
Ohio201,0171.12×
North Carolina190,8511.09×
Pennsylvania190,0390.97×
Michigan161,1791.06×
Illinois158,9460.82×
Georgia145,2790.81×
Tennessee143,0641.22×
Virginia125,8250.89×
Indiana121,3541.14×
Arizona117,0450.98×
Alabama114,2911.4×
Missouri111,3081.18×
Washington110,0460.94×
New Jersey100,7170.68×
Wisconsin100,0521.14×
South Carolina99,7201.14×
Massachusetts93,9280.82×
Kentucky93,4321.28×
Minnesota91,2951.09×
Oklahoma87,1701.35×
Louisiana83,9581.12×
Colorado77,4000.84×
Maryland73,3800.73×
Oregon69,2731.04×
Iowa62,0251.29×
Arkansas59,1651.23×
Mississippi54,9911.14×
Kansas54,0501.18×
Connecticut46,5570.8×
Utah40,9980.79×
Nevada40,8310.72×
West Virginia37,7621.39×
Nebraska37,6801.29×
Idaho31,0671.06×
New Mexico30,3081.04×
Maine25,8171.24×
Hawaii23,7240.95×
New Hampshire20,5980.9×
Rhode Island17,5710.95×
Montana17,4631.08×
South Dakota14,5381.08×
Delaware12,1130.75×
Alaska12,0440.97×
North Dakota11,7070.98×
Vermont9,5860.94×
Washington, District of Columbia8,3600.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Voice audience
BrandAffinityCategory
Google News15.17×News
Voice acting6.46×Arts & Culture
Sabrina Carpenter4.91×Music & Radio
Chat GPT4.45×Technology & Electronics
Euphoria1.65×Movies & TV
Dancing with the Stars5.82×Movies & TV
Zara Larsson8.33×Music & Radio
MSN2.09×News
Civil law (legal system)12.43×Business & Career
American Idol4.7×Movies & TV
NBC1.66×Movies & TV
E! News3.29×Movies & TV
All-news radio2.23×Music & Radio
Love Island4.37×Movies & TV
Country music1.51×Music & Radio
verizon2.02×Technology & Electronics
Kohl's1.54×Shopping
Logic puzzles10.99×Games
TMZ1.83×Internet & Social Media
News broadcasting1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Voice audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.19
SpiritualityBALANCE1.08
ExtroversionTHRILL1.08
Social Media UsageJOY1
TravellingTHRILL0.99
Family OrientationCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for The Voice
CountryShare
United States45.5%
France6.8%
Germany5.5%

See The Voice audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does The Voice have in United States?

The Voice has an estimated audience of 5,830,186 people in United States, concentrated in California and Texas.

What is the gender split and age of The Voice fans?

68.8% of The Voice fans are female, 31.2% are male, with an average age of 37.8 years.

Which brands do The Voice fans like most?

The Voice fans show strongest brand affinity for Google News (15.17×), Voice acting (6.46×), and Sabrina Carpenter (4.91×) over the country average.

Where do The Voice fans live in United States?

The Voice fans in United States are most concentrated in California (reach 454,135), Texas (reach 412,495), and Florida (reach 347,202). These three regions account for the largest share of the active audience.

What other brands do The Voice fans also like?

Beyond The Voice itself, the audience over-indexes on Voice acting (6.46×), Sabrina Carpenter (4.91×), Chat GPT (4.45×), and Euphoria (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Voice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.