FAO Schwarz Audience in United States

FAO Schwarz logo

FAO Schwarz has an estimated audience of 1,402,620 people in United States. 44.1% are female, 55.9% are male, average age 32.8. Top regions: New York, New Jersey, California. Top brand affinities: Home Alone, american psycho, Summer Heights High, The Change-Up, The Artist (film).

The average FAO Schwarz fan in United States is 32.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Home Alone, american psycho, Summer Heights High, with strongest over-indexing on Home Alone (89.26× the country average). Demographically, the FAO Schwarz audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of FAO Schwarz fans

Demographic split for FAO Schwarz audience in United States
MetricValue
Female44.1%
Male55.9%
Average age32.8
Estimated audience size1,402,620

Audience persona

The typical FAO Schwarz fan in United States is more male, around 32.8 years old, with strong Design Affinity tendencies and a notable affinity for Home Alone.

Top regions in United States

Top regions ranked by reach for FAO Schwarz in United States
RegionReachAffinity
New York1,051,96521.01×
New Jersey115,7463.24×
California94,2900.61×
Texas65,6700.54×
Florida57,4260.6×
Pennsylvania45,7390.97×
Virginia27,9640.82×
Illinois26,5270.57×
Massachusetts26,0070.94×
North Carolina25,1180.6×
Georgia24,9150.58×
Ohio23,7790.55×
Connecticut23,1391.64×
Maryland18,6670.77×
Michigan18,2160.5×
Tennessee15,6700.56×
Washington14,2800.51×
Indiana12,9720.51×
Arizona12,6780.44×
South Carolina11,5600.55×
Missouri10,3910.46×
Colorado10,1420.46×
Kentucky9,8870.56×
Alabama9,6840.49×
Wisconsin9,0510.43×
Minnesota8,7980.44×
Louisiana8,1560.45×
Oklahoma6,8720.44×
Oregon6,3240.39×
Nevada6,3230.47×
Utah5,5970.45×
Arkansas4,7360.41×
Iowa4,4300.38×
Mississippi4,3800.38×
Kansas4,3230.39×
West Virginia3,6060.55×
New Hampshire3,6010.65×
Rhode Island3,5510.8×
Maine3,3270.66×
Delaware3,1360.81×
Washington, District of Columbia3,1040.74×
Nebraska2,6510.38×
Hawaii2,4430.41×
Idaho2,2900.33×
New Mexico2,2310.32×
Vermont1,8510.75×
Montana1,2130.31×
Alaska9690.32×
North Dakota9160.32×
South Dakota9050.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FAO Schwarz audience
BrandAffinityCategory
Home Alone89.26×Movies & TV
american psycho124.27×Movies & TV
Summer Heights High797.15×Movies & TV
The Change-Up344.22×Movies & TV
The Artist (film)141.4×Movies & TV
Jumanji83.09×Movies & TV
Charlie St. Cloud (film)330.1×Movies & TV
Erin Heatherton430.04×Fashion & Accessoires
Junior Achievement317.69×Politics & Society
Boys & Girls Clubs of America75.61×Kids & Family
The Goonies47.56×Movies & TV
Glade (brand)117.81×Home & Garden
National Maritime Museum241.59×Arts & Culture
Preston Bailey230.23×Movies & TV
The Sandlot52.16×Movies & TV
Mrs. Doubtfire45.11×Movies & TV
Hancock Fabrics212.29×Shopping
Dinosaur BBQ80.89×Food & Beverages
Sprout (TV network)39.06×Movies & TV
OUTDOOR ADVENTURE26.18×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FAO Schwarz audience
TraitClusterScore
Design AffinityPREMIUM2.18
IndulgenceJOY1.66
CreativityOPEN1.53
Early Adopter MentalityPOWER1.35
Healthy LifestyleBALANCE1.32
Convenience OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for FAO Schwarz
CountryShare
United States73.5%
China5.1%
Italy4.6%

See FAO Schwarz audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does FAO Schwarz have in United States?

FAO Schwarz has an estimated audience of 1,402,620 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of FAO Schwarz fans?

44.1% of FAO Schwarz fans are female, 55.9% are male, with an average age of 32.8 years.

Which brands do FAO Schwarz fans like most?

FAO Schwarz fans show strongest brand affinity for Home Alone (89.26×), american psycho (124.27×), and Summer Heights High (797.15×) over the country average.

Where do FAO Schwarz fans live in United States?

FAO Schwarz fans in United States are most concentrated in New York (reach 1,051,965), New Jersey (reach 115,746), and California (reach 94,290). These three regions account for the largest share of the active audience.

What other brands do FAO Schwarz fans also like?

Beyond FAO Schwarz itself, the audience over-indexes on american psycho (124.27×), Summer Heights High (797.15×), The Change-Up (344.22×), and The Artist (film) (141.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FAO Schwarz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.