The Artist (film) Audience in United States
The Artist (film) has an estimated audience of 1,626,701 people in United States. 59.4% are female, 40.6% are male, average age 33.1. Top brand affinities: Home equity, College of the Holy Cross, JDSU, Figure painting (hobby), Harvey Mudd College.
Top brand affinities include Home equity, College of the Holy Cross, JDSU, with strongest over-indexing on Home equity (4.14× the country average). Demographically, the The Artist (film) audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of The Artist (film) fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 33.1 |
| Estimated audience size | 1,626,701 |
Audience persona
The typical The Artist (film) fan in United States is more female, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 4.14× | Home & Garden |
| College of the Holy Cross | 20× | Business & Career |
| JDSU | 3.59× | Business & Career |
| Figure painting (hobby) | 5.58× | Arts & Culture |
| Harvey Mudd College | 18.18× | Business & Career |
| Coba | 32.45× | Travel & Leisure |
| Keirin | 17.64× | Sports |
| National College of Ireland | 24.83× | Business & Career |
| Nebraska Cornhuskers football | 2.25× | Sports |
| Gran Torino | 4.31× | Movies & TV |
| Charlamagne Tha God | 5.75× | Movies & TV |
| Kāhala, Hawaii | 12.9× | Travel & Leisure |
| Home staging | 3.15× | Home & Garden |
| Nipsey Hussle | 3.3× | Music & Radio |
| Corona (band) | 3.13× | Music & Radio |
| Monogram | 1.85× | Home & Garden |
| Grammarly | 2.23× | Business & Career |
| Glossier | 2.39× | Beauty & Wellness |
| İsmail Türüt | 109.71× | Music & Radio |
| Jeep Jamboree | 9.23× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.5 |
| Sustainability | BALANCE | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| Urban Lifestyle | OPEN | 1.23 |
| Social Media Usage | JOY | 1.22 |
| Creativity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| France | 10.3% |
| United Kingdom | 8.1% |
See The Artist (film) audiences in other countries
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- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Artist (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.