Rascasse Audience Intelligence

The Artist (film) Audience in United States

A data profile of the people who buy, follow and care about The Artist (film) in United States — modelled from more than twelve digital signal sources. The Artist (film) has an estimated audience of 1,648,574 people in United States.

#1082among Movie / TV Show / Series in United States#2691in Movies & TV

The average The Artist (film) fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FAO Schwarz, Catherine O'Hara, Megamind, with strongest over-indexing on FAO Schwarz (141.4× the country average).

Demographically, the The Artist (film) audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Artist (film) fan in United States is more female, around 33.1 years old, with strong Individualism tendencies and a notable affinity for FAO Schwarz.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Artist (film) profile in United States.

Audience size
1.6M
in United States
Gender
59.4%♀
40.6% male
Age
33.1
average years
Country rank
#16533
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Artist (film) viewers

59.4% are female, 40.6% are male, average age 33.1.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for The Artist (film) audience in United States
MetricValue
Female59.4%
Male40.6%
Average age33.1
Estimated audience size1,648,574
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the The Artist (film) audience in United States
Age bracketShare%
16-1942%
20-2916%
30-3913%
40-4913%
50+15%
Fig. 04

Worldwide distribution

41.0%

of the worldwide The Artist (film) audience comes from United States.

Worldwide audience distribution share by country for The Artist (film)
CountryShare
United States41.0%
France9.8%
United Kingdom8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Artist (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Artist (film) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.19×
02California~300K1.44×
03Indiana~40K1.29×
04Ohio~60K1.25×
05Mississippi~20K1.22×
06New York~100K1.21×
07Oregon~20K1.19×
08Connecticut~20K1.17×
09Washington~40K1.16×
10Utah~20K1.11×
11Minnesota~30K1.10×
12Massachusetts~30K1.07×
13Wisconsin~30K1.07×
14Illinois~60K1.05×
15Arkansas~10K1.05×
16New Hampshire~7K1.05×
17Washington, District of Columbia~5K1.05×
18Alaska~4K1.04×
19Maine~6K1.03×
20Vermont~3K1.03×
21Virginia~40K1.00×
22New Jersey~40K0.99×
23Idaho~8K0.98×
24Arizona~30K0.97×
25Rhode Island~5K0.97×
26Pennsylvania~50K0.95×
27Maryland~30K0.95×
28Missouri~20K0.95×
29South Dakota~4K0.94×
30Kentucky~20K0.93×
31Montana~4K0.93×
32North Dakota~3K0.93×
33Michigan~40K0.92×
34New Mexico~7K0.92×
35Delaware~4K0.92×
36Colorado~20K0.91×
37Kansas~10K0.91×
38Oklahoma~20K0.89×
39Nevada~10K0.89×
40Georgia~40K0.87×
41South Carolina~20K0.87×
42North Carolina~40K0.86×
43Iowa~10K0.86×
44Nebraska~7K0.86×
45West Virginia~7K0.86×
46Florida~90K0.84×
47Tennessee~30K0.84×
48Louisiana~20K0.84×
49Texas~100K0.83×
50Alabama~20K0.78×
Fig. 06

Affinity by region

Affinity by region — The Artist (film), United States
0.78×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Artist (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Artist (film) audience
#·InterestCategoryAffinity×
01FAO SchwarzShopping141.40×
02NapsterMusic & Radio44.31×
03Black Milk ClothingFashion & Accessoires42.29×
04Sophie MarceauMovies & TV31.84×
05MegamindMovies & TV20.00×
06Meet the RobinsonsMovies & TV20.00×
07Edward NortonMovies & TV20.00×
08Hugh GrantMovies & TV20.00×
09Sofia CoppolaMovies & TV20.00×
10High School DxDMovies & TV20.00×
11Gangs of New YorkMovies & TV20.00×
12Punch-Drunk LoveMovies & TV20.00×
13BambiMovies & TV17.33×
14Elizabeth DebickiMovies & TV15.99×
15Requiem for a DreamMovies & TV13.97×
16M.I.A. (rapper)Music & Radio13.41×
17Catherine O'HaraMovies & TV10.17×
18VideographyInternet & Social Media5.19×
19Diaper bagKids & Family4.18×
20Planet FitnessSports3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Artist (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Artist (film) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.33×
SustainabilityBALANCE1.30×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Artist (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Risk AppetiteTHRILL0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Artist (film) have in United States?

The Artist (film) has an estimated audience of 1,648,574 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Artist (film) viewers?

59.4% of The Artist (film) fans are female, 40.6% are male, with an average age of 33.1 years.

03

Which brands do The Artist (film) fans like most?

The Artist (film) fans show strongest brand affinity for FAO Schwarz (141.4×), Catherine O'Hara (10.17×), and Megamind (20×) over the country average.

04

Where do The Artist (film) fans live in United States?

The Artist (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Artist (film) fans also like?

Beyond The Artist (film) itself, the audience over-indexes on Catherine O'Hara (10.17×), Megamind (20×), Meet the Robinsons (20×), and Edward Norton (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Artist (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Artist (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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