Napster Audience in United States

Napster logo

Napster has an estimated audience of 278,719 people in United States. 44.0% are female, 56.0% are male, average age 29.5. Top regions: California, Texas, New York. Top brand affinities: Dallas International Film Festival, Movistar TV, Viki (website), Fandor (film site), Firefly (airline).

The average Napster fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dallas International Film Festival, Movistar TV, Viki (website), with strongest over-indexing on Dallas International Film Festival (1091.04× the country average). Demographically, the Napster audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Napster fans

Demographic split for Napster audience in United States
MetricValue
Female44.0%
Male56.0%
Average age29.5
Estimated audience size278,719

Audience persona

The typical Napster fan in United States is more male, around 29.5 years old, with strong Mindfulness tendencies and a notable affinity for Dallas International Film Festival.

Top regions in United States

Top regions ranked by reach for Napster in United States
RegionReachAffinity
California37,2971.22×
Texas25,7351.07×
New York19,1771.23×
Florida18,2240.97×
Illinois10,2441.1×
Pennsylvania10,1481.08×
North Carolina9,3021.11×
Georgia8,9221.04×
Ohio8,6531.01×
New Jersey7,6921.09×
Michigan7,3881.01×
Virginia7,3321.08×
Massachusetts6,9081.26×
Washington6,2651.12×
Tennessee5,6711.01×
Arizona5,4270.95×
Maryland5,1711.08×
Indiana5,0240.99×
Colorado4,5211.03×
Missouri4,3810.98×
Wisconsin4,3751.04×
Minnesota3,9851×
Oregon3,8481.2×
South Carolina3,6050.86×
Louisiana3,5240.98×
Alabama3,3100.85×
Kentucky3,2470.93×
Connecticut3,0911.11×
Oklahoma2,9930.97×
Nevada2,6891×
Utah2,4520.98×
Iowa2,3681.03×
Kansas2,1710.99×
Arkansas2,0930.91×
Mississippi1,7660.77×
Nebraska1,3340.95×
Idaho1,3180.94×
New Hampshire1,1761.07×
Hawaii1,1130.93×
New Mexico1,1080.79×
West Virginia1,0890.84×
Washington, District of Columbia1,0711.28×
Maine9560.96×
Rhode Island9141.03×
Montana6620.86×
Delaware6230.81×
Alaska5700.96×
South Dakota5570.86×
North Dakota5370.94×
Vermont4520.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Napster audience
BrandAffinityCategory
Dallas International Film Festival1091.04×Movies & TV
Movistar TV1009.79×Movies & TV
Viki (website)288.64×Internet & Social Media
Fandor (film site)626.28×Movies & TV
Firefly (airline)177.37×Travel & Leisure
Actor Nani663.5×Movies & TV
Sight & Sound137.38×Movies & TV
Film Movement712.72×
IS (Infinite Stratos)46.99×Literature
Cinémathèque Française308.37×Movies & TV
Nuart Theatre222.69×Arts & Culture
Vancouver International Film Festival583.7×Movies & TV
Long Beach City College322.98×Business & Career
REDCAT260.53×Games
MovieMaker Magazine495.52×
Cahiers du cinéma228.66×Movies & TV
Salomon Snowboards122.82×Sports
Dani Alves155.54×Sports
Deezer34.36×Music & Radio
SoundHound156.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Napster audience
TraitClusterScore
MindfulnessBALANCE1.84
LGBTQ+ IdentityOPEN1.62
TraditionCONSERVATISM1.58
Social Media UsageJOY1.32
Early Adopter MentalityPOWER1.28
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Napster
CountryShare
United States21.5%
France9.6%
Germany9.2%

See Napster audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Napster have in United States?

Napster has an estimated audience of 278,719 people in United States, concentrated in California and Texas.

What is the gender split and age of Napster fans?

44.0% of Napster fans are female, 56.0% are male, with an average age of 29.5 years.

Which brands do Napster fans like most?

Napster fans show strongest brand affinity for Dallas International Film Festival (1091.04×), Movistar TV (1009.79×), and Viki (website) (288.64×) over the country average.

Where do Napster fans live in United States?

Napster fans in United States are most concentrated in California (reach 37,297), Texas (reach 25,735), and New York (reach 19,177). These three regions account for the largest share of the active audience.

What other brands do Napster fans also like?

Beyond Napster itself, the audience over-indexes on Movistar TV (1009.79×), Viki (website) (288.64×), Fandor (film site) (626.28×), and Firefly (airline) (177.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Napster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.