Rascasse Audience Intelligence

Napster Audience in United States

A data profile of the people who buy, follow and care about Napster in United States — modelled from more than twelve digital signal sources. Napster has an estimated audience of 276,404 people in United States.

#45among TV / music streaming in United States#1695among Website / Newspaper / Magazine in United States#7359in Music & Radio

The average Napster fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dallas International Film Festival, Movistar TV, Viki (website), with strongest over-indexing on Dallas International Film Festival (1091.04× the country average).

Demographically, the Napster audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Napster fan in United States is more male, around 29.5 years old, with strong Travelling tendencies and a notable affinity for Dallas International Film Festival.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Napster profile in United States.

Audience size
276K
in United States
Gender
44.0%♀
56.0% male
Age
29.5
average years
Country rank
#50386
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Napster

44.0% are female, 56.0% are male, average age 29.5.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for Napster audience in United States
MetricValue
Female44.0%
Male56.0%
Average age29.5
Estimated audience size276,404
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Napster audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3912%
40-499%
50+9%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Napster audience comes from United States.

Worldwide audience distribution share by country for Napster
CountryShare
United States21.3%
France9.2%
Germany8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Napster audience in United States is strongest.

Fig. 05

Top regions by affinity

Napster fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~7K1.25×
02Washington, District of Columbia~1K1.23×
03New York~20K1.22×
04New Jersey~8K1.17×
05California~40K1.15×
06Maryland~5K1.13×
07Oregon~4K1.13×
08Connecticut~3K1.13×
09New Hampshire~1K1.11×
10Washington~6K1.07×
11Pennsylvania~10K1.06×
12North Carolina~9K1.04×
13Virginia~7K1.04×
14Rhode Island<1K1.04×
15Illinois~10K1.03×
16Idaho~1K1.03×
17Texas~20K1.02×
18Wisconsin~4K1.02×
19Maine~1K1.02×
20Colorado~4K1.01×
21Iowa~2K1.01×
22Kansas~2K1.01×
23Vermont<1K1.01×
24Georgia~9K1.00×
25Tennessee~6K1.00×
26Utah~2K1.00×
27Alaska<1K1.00×
28Missouri~4K0.99×
29Nevada~3K0.98×
30Michigan~7K0.97×
31Indiana~5K0.97×
32Nebraska~1K0.97×
33North Dakota<1K0.97×
34Ohio~8K0.96×
35Minnesota~4K0.96×
36Louisiana~3K0.96×
37Arkansas~2K0.96×
38Florida~20K0.95×
39Arizona~5K0.95×
40Oklahoma~3K0.95×
41Kentucky~3K0.94×
42South Dakota<1K0.93×
43Montana<1K0.92×
44Hawaii~1K0.91×
45West Virginia~1K0.89×
46Delaware<1K0.89×
47South Carolina~4K0.87×
48Alabama~3K0.87×
49New Mexico~1K0.86×
50Mississippi~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Napster, United States
0.81×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Napster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Napster audience
#·InterestCategoryAffinity×
01Dallas International Film FestivalMovies & TV1091.04×
02Movistar TVMovies & TV1009.79×
03Film MovementWebsite / Newspaper / Magazine712.72×
04Actor NaniMovies & TV663.50×
05Fandor (film site)Movies & TV626.28×
06Vancouver International Film FestivalMovies & TV583.70×
07MovieMaker MagazineWebsite / Newspaper / Magazine495.52×
08Long Beach City CollegeBusiness & Career322.98×
09Cinémathèque FrançaiseMovies & TV308.37×
10Viki (website)Internet & Social Media288.64×
11REDCATGames260.53×
12Cahiers du cinémaMovies & TV228.66×
13Inu x Boku SSLiterature226.12×
14Nuart TheatreArts & Culture222.69×
15SoundHoundTechnology & Electronics156.45×
16Dani AlvesSports155.54×
17Sight & SoundMovies & TV137.38×
18Salomon SnowboardsSports122.82×
19IS (Infinite Stratos)Literature46.99×
20DeezerMusic & Radio34.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Napster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Napster audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.51×
Risk AppetiteTHRILL1.89×
Urban LifestyleOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Napster audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
MindfulnessBALANCE0.78×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Napster have in United States?

Napster has an estimated audience of 276,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Napster fans?

44.0% of Napster fans are female, 56.0% are male, with an average age of 29.5 years.

03

Which brands do Napster fans like most?

Napster fans show strongest brand affinity for Dallas International Film Festival (1091.04×), Movistar TV (1009.79×), and Viki (website) (288.64×) over the country average.

04

Where do Napster fans live in United States?

Napster fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Napster fans also like?

Beyond Napster itself, the audience over-indexes on Movistar TV (1009.79×), Viki (website) (288.64×), Fandor (film site) (626.28×), and Sight & Sound (137.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in United States

See Napster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Napster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →