Rascasse Audience Intelligence

Viki (website) Audience in United States

A data profile of the people who buy, follow and care about Viki (website) in United States — modelled from more than twelve digital signal sources. Viki (website) has an estimated audience of 1,059,561 people in United States.

#706among Website / Newspaper / Magazine in United States#267in Internet & Social Media

The average Viki (website) fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Napster, Ji Chang-wook, Alicia Vikander, with strongest over-indexing on Napster (288.64× the country average).

Demographically, the Viki (website) audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viki (website) fan in United States is more female, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Napster.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viki (website) profile in United States.

Audience size
1.1M
in United States
Gender
74.0%♀
26.0% male
Age
34.8
average years
Country rank
#22796
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Viki (website)

74.0% are female, 26.0% are male, average age 34.8.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Viki (website) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age34.8
Estimated audience size1,059,561
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Viki (website) audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3916%
40-4915%
50+15%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Viki (website) audience comes from United States.

Worldwide audience distribution share by country for Viki (website)
CountryShare
United States13.7%
Japan13.2%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viki (website) audience in United States is strongest.

Fig. 05

Top regions by affinity

Viki (website) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K4.78×
02California~200K1.82×
03Washington~40K1.62×
04Alaska~3K1.48×
05Nevada~10K1.35×
06Maryland~30K1.34×
07New York~80K1.31×
08Minnesota~20K1.30×
09Texas~100K1.28×
10Virginia~30K1.27×
11New Jersey~30K1.24×
12Georgia~40K1.15×
13Massachusetts~20K1.15×
14Florida~80K1.07×
15Oregon~10K1.07×
16Vermont~2K1.05×
17Washington, District of Columbia~3K1.04×
18Arizona~20K1.01×
19Utah~10K1.01×
20North Carolina~30K1.00×
21Connecticut~10K0.90×
22New Mexico~5K0.90×
23Illinois~30K0.88×
24Kansas~8K0.88×
25Oklahoma~10K0.85×
26Arkansas~8K0.85×
27Idaho~5K0.84×
28Wisconsin~10K0.82×
29North Dakota~2K0.82×
30Tennessee~20K0.80×
31Indiana~20K0.80×
32Louisiana~10K0.80×
33Mississippi~7K0.80×
34Rhode Island~3K0.79×
35Delaware~2K0.79×
36Alabama~10K0.78×
37Missouri~10K0.76×
38South Dakota~2K0.76×
39Michigan~20K0.75×
40New Hampshire~3K0.75×
41Pennsylvania~30K0.74×
42Colorado~10K0.73×
43Ohio~20K0.72×
44Nebraska~4K0.71×
45Kentucky~10K0.70×
46Iowa~6K0.70×
47West Virginia~3K0.67×
48Maine~3K0.67×
49South Carolina~10K0.66×
50Montana~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Viki (website), United States
0.63×1.00×4.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viki (website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viki (website) audience
#·InterestCategoryAffinity×
01NapsterMusic & Radio288.64×
02Ji Chang-wookMovies & TV84.87×
03Park Seo-joonMovies & TV79.79×
04Alicia VikanderMovies & TV54.45×
05Hyun BinMovies & TV42.18×
06Highschool of the DeadLiterature36.41×
07HellsingLiterature32.30×
08KoreabooInternet & Social Media24.52×
09High School DxDMovies & TV24.07×
10Akame ga Kill!Literature23.34×
11Elizabeth DebickiMovies & TV20.18×
12Eva GreenMovies & TV19.78×
13Kim Soo-hyunMovies & TV19.77×
14RakutenShopping18.80×
15Fruits BasketLiterature18.22×
16AllkpopMusic & Radio15.03×
17BTSMusic & Radio11.65×
18Will PoulterMovies & TV10.97×
19Urban DictionaryInternet & Social Media8.11×
20Anne HathawayMovies & TV6.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viki (website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viki (website) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
SpiritualityBALANCE1.77×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viki (website) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viki (website) have in United States?

Viki (website) has an estimated audience of 1,059,561 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Viki (website) fans?

74.0% of Viki (website) fans are female, 26.0% are male, with an average age of 34.8 years.

03

Which brands do Viki (website) fans like most?

Viki (website) fans show strongest brand affinity for Napster (288.64×), Ji Chang-wook (84.87×), and Alicia Vikander (54.45×) over the country average.

04

Where do Viki (website) fans live in United States?

Viki (website) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Viki (website) fans also like?

Beyond Viki (website) itself, the audience over-indexes on Ji Chang-wook (84.87×), Alicia Vikander (54.45×), Park Seo-joon (79.79×), and Rakuten (18.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Viki (website) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viki (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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