Viki (website) Audience in United States

Viki (website) has an estimated audience of 1,086,435 people in United States. 74.0% are female, 26.0% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Napster, Ji Chang-wook, Alicia Vikander, Park Seo-joon, Autism Awareness.

The average Viki (website) fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Napster, Ji Chang-wook, Alicia Vikander, with strongest over-indexing on Napster (424.29× the country average). Demographically, the Viki (website) audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Viki (website) fans

Demographic split for Viki (website) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age34.8
Estimated audience size1,086,435

Audience persona

The typical Viki (website) fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Napster.

Top regions in United States

Top regions ranked by reach for Viki (website) in United States
RegionReachAffinity
California236,8811.98×
Texas124,5361.33×
New York85,3611.41×
Florida82,9941.13×
Georgia40,0231.2×
Washington37,3381.71×
New Jersey35,5461.29×
Virginia34,6451.31×
Illinois33,7670.93×
North Carolina32,4180.99×
Pennsylvania26,6920.73×
Massachusetts26,6741.25×
Maryland25,0831.34×
Ohio24,4420.73×
Hawaii23,1694.96×
Arizona22,6661.02×
Michigan21,5200.76×
Minnesota21,3931.37×
Tennessee16,9240.78×
Indiana15,8710.8×
Nevada14,2391.36×
Wisconsin13,6480.83×
Oregon13,5931.09×
Missouri13,4650.77×
Colorado12,4680.73×
Alabama11,8310.78×
Louisiana10,6830.76×
Oklahoma10,1550.84×
Connecticut10,0710.92×
South Carolina9,9650.61×
Utah9,6260.99×
Kentucky9,2950.68×
Arkansas7,3670.82×
Kansas6,7900.79×
Mississippi6,7800.76×
Iowa5,7760.65×
New Mexico4,6190.85×
Idaho4,4090.81×
Nebraska3,7680.69×
Washington, District of Columbia3,6211.11×
West Virginia3,1090.61×
New Hampshire2,9280.68×
Alaska2,7221.17×
Rhode Island2,5840.75×
Maine2,4830.64×
Delaware2,0520.68×
Vermont1,8650.98×
South Dakota1,6850.67×
North Dakota1,6000.72×
Montana1,4120.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viki (website) audience
BrandAffinityCategory
Napster424.29×Music & Radio
Ji Chang-wook96.52×Movies & TV
Alicia Vikander61.44×Movies & TV
Park Seo-joon92.03×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
PSV Eindhoven63.36×Sports
Phineas and Ferb24.34×Movies & TV
Rakuten17.47×Shopping
Microblogging12.67×Technology & Electronics
Hyun Bin52.51×Movies & TV
Singer-songwriter5.51×Music & Radio
High School DxD32.2×Movies & TV
Akame ga Kill!35.2×Literature
Income tax13.19×Business & Career
BTS13.04×Music & Radio
Elizabeth Debicki25.57×Movies & TV
Kim Soo-hyun25.26×Movies & TV
Highschool of the Dead40.15×Literature
Fruits Basket26.64×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viki (website) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.44
TravellingTHRILL1.23
SpiritualityBALANCE1.15
PatriotismCONSERVATISM1.14
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Viki (website)
CountryShare
United States14.5%
Japan13.7%
Brazil12.6%

See Viki (website) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Viki (website) have in United States?

Viki (website) has an estimated audience of 1,086,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Viki (website) fans?

74.0% of Viki (website) fans are female, 26.0% are male, with an average age of 34.8 years.

Which brands do Viki (website) fans like most?

Viki (website) fans show strongest brand affinity for Napster (424.29×), Ji Chang-wook (96.52×), and Alicia Vikander (61.44×) over the country average.

Where do Viki (website) fans live in United States?

Viki (website) fans in United States are most concentrated in California (reach 236,881), Texas (reach 124,536), and New York (reach 85,361). These three regions account for the largest share of the active audience.

What other brands do Viki (website) fans also like?

Beyond Viki (website) itself, the audience over-indexes on Ji Chang-wook (96.52×), Alicia Vikander (61.44×), Park Seo-joon (92.03×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viki (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.