Viki (website) Audience in United States

Viki (website) logo

Viki (website) has an estimated audience of 1,086,435 people in United States. 74.0% are female, 26.0% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: La Jolla, Home equity, College of the Holy Cross, Natural rubber, Cam Ward.

The average Viki (website) fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include La Jolla, Home equity, College of the Holy Cross, with strongest over-indexing on La Jolla (61.44× the country average). Demographically, the Viki (website) audience skews more female with an average age of 34.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Viki (website) fans

Demographic split for Viki (website) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age34.8
Estimated audience size1,086,435

Audience persona

The typical Viki (website) fan in United States is more female, around 34.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for La Jolla.

Top regions in United States

Top regions ranked by reach for Viki (website) in United States
RegionReachAffinity
California236,8811.98×
Texas124,5361.33×
New York85,3611.41×
Florida82,9941.13×
Georgia40,0231.2×
Washington37,3381.71×
New Jersey35,5461.29×
Virginia34,6451.31×
Illinois33,7670.93×
North Carolina32,4180.99×
Pennsylvania26,6920.73×
Massachusetts26,6741.25×
Maryland25,0831.34×
Ohio24,4420.73×
Hawaii23,1694.96×
Arizona22,6661.02×
Michigan21,5200.76×
Minnesota21,3931.37×
Tennessee16,9240.78×
Indiana15,8710.8×
Nevada14,2391.36×
Wisconsin13,6480.83×
Oregon13,5931.09×
Missouri13,4650.77×
Colorado12,4680.73×
Alabama11,8310.78×
Louisiana10,6830.76×
Oklahoma10,1550.84×
Connecticut10,0710.92×
South Carolina9,9650.61×
Utah9,6260.99×
Kentucky9,2950.68×
Arkansas7,3670.82×
Kansas6,7900.79×
Mississippi6,7800.76×
Iowa5,7760.65×
New Mexico4,6190.85×
Idaho4,4090.81×
Nebraska3,7680.69×
Washington, District of Columbia3,6211.11×
West Virginia3,1090.61×
New Hampshire2,9280.68×
Alaska2,7221.17×
Rhode Island2,5840.75×
Maine2,4830.64×
Delaware2,0520.68×
Vermont1,8650.98×
South Dakota1,6850.67×
North Dakota1,6000.72×
Montana1,4120.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viki (website) audience
BrandAffinityCategory
La Jolla61.44×Travel & Leisure
Home equity11.55×Home & Garden
College of the Holy Cross33.07×Business & Career
Natural rubber3.39×Cars & Mobility
Cam Ward6.2×Sports
Minnesota2.77×Travel & Leisure
Harvey Mudd College32.2×Business & Career
Unique Hijabs96.52×Shopping
Combat sport1.91×Sports
Holt Renfrew16.08×Shopping
Nebraska Cornhuskers football4.05×Sports
Jumia17.69×Fashion & Accessoires
Home staging5.12×Home & Garden
South Yorkshire12.92×Travel & Leisure
Idaho State University12.8×Business & Career
Nationality1.69×Politics & Society
Tiffany Haddish4.06×Movies & TV
Guy Fieri3.02×Movies & TV
Bank account1.91×Business & Career
Strategic human resource planning6.39×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viki (website) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.44
TravellingTHRILL1.23
SpiritualityBALANCE1.15
PatriotismCONSERVATISM1.14
Social Media UsageJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Viki (website)
CountryShare
United States14.5%
Japan13.7%
Brazil12.6%

See Viki (website) audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Viki (website) have in United States?

Viki (website) has an estimated audience of 1,086,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Viki (website) fans?

74.0% of Viki (website) fans are female, 26.0% are male, with an average age of 34.8 years.

Which brands do Viki (website) fans like most?

Viki (website) fans show strongest brand affinity for La Jolla (61.44×), Home equity (11.55×), and College of the Holy Cross (33.07×) over the country average.

Where do Viki (website) fans live in United States?

Viki (website) fans in United States are most concentrated in California (reach 236,881), Texas (reach 124,536), and New York (reach 85,361). These three regions account for the largest share of the active audience.

What other brands do Viki (website) fans also like?

Beyond Viki (website) itself, the audience over-indexes on Home equity (11.55×), College of the Holy Cross (33.07×), Natural rubber (3.39×), and Cam Ward (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viki (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.