Rascasse Audience Intelligence

Kim Soo-hyun Audience in United States

A data profile of the people who buy, follow and care about Kim Soo-hyun in United States — modelled from more than twelve digital signal sources. Kim Soo-hyun has an estimated audience of 1,128,834 people in United States.

#1530among Actor Actress or TV Star in United States#4741among Person in United States#3859in Movies & TV

The average Kim Soo-hyun fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Park Bo-gum, F(x) (band), Jun Ji-hyun, with strongest over-indexing on Park Bo-gum (96.76× the country average).

Demographically, the Kim Soo-hyun audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kim Soo-hyun fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Park Bo-gum.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kim Soo-hyun profile in United States.

Audience size
1.1M
in United States
Gender
63.5%♀
36.5% male
Age
35.7
average years
Country rank
#21790
Person in United States
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kim Soo-hyun fans

63.5% are female, 36.5% are male, average age 35.7.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Kim Soo-hyun audience in United States
MetricValue
Female63.5%
Male36.5%
Average age35.7
Estimated audience size1,128,834
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Kim Soo-hyun audience in United States
Age bracketShare%
16-1933%
20-2917%
30-3916%
40-4916%
50+17%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Kim Soo-hyun audience comes from United States.

Worldwide audience distribution share by country for Kim Soo-hyun
CountryShare
Philippines10.5%
Brazil7.6%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kim Soo-hyun audience in United States is strongest.

Fig. 05

Top regions by affinity

Kim Soo-hyun fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K4.21×
02California~400K2.15×
03Washington~50K1.62×
04Texas~200K1.50×
05Nevada~20K1.42×
06New Jersey~60K1.41×
07Maryland~40K1.35×
08New York~100K1.34×
09Virginia~50K1.30×
10Georgia~60K1.22×
11Florida~100K1.20×
12Utah~20K1.20×
13Massachusetts~40K1.17×
14Arizona~40K1.15×
15Illinois~60K1.07×
16Connecticut~20K1.06×
17Alaska~3K1.05×
18Minnesota~20K1.02×
19Oregon~20K1.02×
20North Carolina~50K1.01×
21Washington, District of Columbia~5K0.98×
22Colorado~20K0.93×
23New Mexico~7K0.93×
24Delaware~4K0.87×
25Oklahoma~10K0.86×
26Idaho~7K0.86×
27Pennsylvania~40K0.85×
28Rhode Island~4K0.85×
29Arkansas~10K0.84×
30Kansas~10K0.84×
31Indiana~20K0.80×
32North Dakota~3K0.79×
33Vermont~2K0.79×
34Louisiana~20K0.78×
35Nebraska~6K0.78×
36New Hampshire~5K0.77×
37Tennessee~20K0.76×
38South Dakota~3K0.76×
39Kentucky~10K0.75×
40Michigan~30K0.74×
41Iowa~9K0.74×
42South Carolina~20K0.73×
43Alabama~20K0.72×
44Wisconsin~20K0.71×
45Mississippi~9K0.71×
46Maine~4K0.71×
47Ohio~30K0.70×
48Montana~3K0.69×
49Missouri~20K0.68×
50West Virginia~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Kim Soo-hyun, United States
0.68×1.00×4.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kim Soo-hyun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kim Soo-hyun audience
#·InterestCategoryAffinity×
01Park Bo-gumMovies & TV96.76×
02Jang Keun-sukMovies & TV86.89×
03Jun Ji-hyunFashion & Accessoires75.79×
04Black LapelFashion & Accessoires69.45×
05Kim Hyun-joongMusic & Radio65.33×
06Ji Chang-wookMovies & TV58.59×
07Matilda Jane ClothingFashion & Accessoires41.88×
08Park Shin-hyeMovies & TV39.84×
09Park Seo-joonMovies & TV36.21×
10F(x) (band)Music & Radio32.16×
11Hyun BinMovies & TV30.91×
12Boys Over Flowers (TV series)Movies & TV28.36×
13Bangladesh national cricket teamSports25.23×
14Viki (website)Internet & Social Media19.77×
15Divisions of BangladeshTravel & Leisure17.37×
16Seven (Korean singer)Music & Radio17.31×
17Running Man (TV series)Movies & TV15.21×
18Men's FashionFashion & Accessoires15.00×
19The KnotKids & Family8.38×
20Atlantic OceanTravel & Leisure3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kim Soo-hyun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kim Soo-hyun audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
Luxury OrientationPREMIUM1.34×
Pet OwnershipJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kim Soo-hyun audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Career OrientationPOWER0.65×
PatriotismCONSERVATISM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kim Soo-hyun have in United States?

Kim Soo-hyun has an estimated audience of 1,128,834 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kim Soo-hyun fans?

63.5% of Kim Soo-hyun fans are female, 36.5% are male, with an average age of 35.7 years.

03

Which brands do Kim Soo-hyun fans like most?

Kim Soo-hyun fans show strongest brand affinity for Park Bo-gum (96.76×), F(x) (band) (32.16×), and Jun Ji-hyun (75.79×) over the country average.

04

Where do Kim Soo-hyun fans live in United States?

Kim Soo-hyun fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kim Soo-hyun fans also like?

Beyond Kim Soo-hyun itself, the audience over-indexes on F(x) (band) (32.16×), Jun Ji-hyun (75.79×), Ji Chang-wook (58.59×), and Men's Fashion (15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Soo-hyun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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